Rascasse Audience Intelligence

Late night television Audience in United States

A data profile of the people who buy, follow and care about Late night television in United States — modelled from more than twelve digital signal sources. Late night television has an estimated audience of 3,490,164 people in United States.

#4669among Topic in United States#1099in Movies & TV

The average Late night television fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Late-night talk show, Political satire, Sex and the City, with strongest over-indexing on Late-night talk show (20× the country average).

Demographically, the Late night television audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Late night television fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Late-night talk show.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Late night television profile in United States.

Audience size
3.5M
in United States
Gender
57.6%♀
42.4% male
Age
42.6
average years
Country rank
#9044
Topic in United States
Fig. 01

Search interest · 12-month trend

+183%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Late night television fans

57.6% are female, 42.4% are male, average age 42.6.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Late night television audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.6
Estimated audience size3,490,164
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Late night television audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

58.5%

of the worldwide Late night television audience comes from United States.

Worldwide audience distribution share by country for Late night television
CountryShare
United States58.5%
Canada5.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Late night television audience in United States is strongest.

Fig. 05

Top regions by affinity

Late night television fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K1.88×
02Alaska~10K1.29×
03Massachusetts~80K1.22×
04Oregon~50K1.21×
05Vermont~7K1.21×
06Maine~10K1.10×
07Hawaii~20K1.09×
08Wisconsin~60K1.06×
09Minnesota~50K1.06×
10Delaware~10K1.06×
11Iowa~30K1.05×
12New Hampshire~10K1.05×
13Connecticut~40K1.04×
14South Dakota~8K1.04×
15Pennsylvania~100K1.03×
16North Dakota~7K1.03×
17Illinois~100K1.02×
18Michigan~90K1.02×
19New Mexico~20K1.02×
20Montana~10K1.01×
21New York~200K1.00×
22Rhode Island~10K1.00×
23Washington~70K0.99×
24Kentucky~40K0.98×
25Nebraska~20K0.98×
26Idaho~20K0.98×
27Ohio~100K0.97×
28West Virginia~20K0.97×
29Washington, District of Columbia~10K0.97×
30Tennessee~70K0.95×
31Kansas~30K0.95×
32New Jersey~80K0.94×
33Missouri~50K0.92×
34Virginia~80K0.91×
35Arizona~60K0.91×
36California~300K0.90×
37Colorado~50K0.90×
38Arkansas~30K0.89×
39Mississippi~30K0.89×
40Indiana~60K0.88×
41Nevada~30K0.88×
42Utah~30K0.86×
43South Carolina~40K0.85×
44Louisiana~40K0.85×
45Oklahoma~30K0.85×
46Florida~200K0.82×
47Alabama~40K0.81×
48North Carolina~80K0.80×
49Georgia~80K0.76×
50Texas~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Late night television, United States
0.71×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Late night television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Late night television audience
#·InterestCategoryAffinity×
01Late-night talk showMovies & TV20.00×
02Eintracht FrankfurtSports20.00×
03SC FreiburgSports20.00×
04Political satireLiterature17.46×
05Last Week Tonight with John OliverMovies & TV16.97×
06Real Time with Bill MaherMovies & TV16.60×
07BoJack HorsemanMovies & TV11.97×
08CougarKids & Family10.27×
09Tyler, The CreatorMusic & Radio8.37×
10Bob's BurgersMovies & TV7.47×
11Sex and the CityMovies & TV7.24×
12AtheismPolitics & Society7.01×
13Gilmore GirlsMovies & TV6.64×
14Drudge ReportSports6.06×
15Broadway theatreTravel & Leisure4.25×
16New York PostNews4.11×
17Emmy AwardMovies & TV3.43×
18Britney SpearsMusic & Radio2.46×
19TMZInternet & Social Media2.12×
20TV talkshowsMovies & TV1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Late night television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Late night television audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.61×
IndividualismJOY1.58×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Late night television audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.80×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Late night television have in United States?

Late night television has an estimated audience of 3,490,164 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Late night television fans?

57.6% of Late night television fans are female, 42.4% are male, with an average age of 42.6 years.

03

Which brands do Late night television fans like most?

Late night television fans show strongest brand affinity for Late-night talk show (20×), Political satire (17.46×), and Sex and the City (7.24×) over the country average.

04

Where do Late night television fans live in United States?

Late night television fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Late night television fans also like?

Beyond Late night television itself, the audience over-indexes on Political satire (17.46×), Sex and the City (7.24×), Drudge Report (6.06×), and Real Time with Bill Maher (16.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Late night television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Late night television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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