Late night television Audience in United States

Late night television logo

Late night television has an estimated audience of 3,490,164 people in United States. 57.6% are female, 42.4% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Emperor Entertainment Group, Product design, Dog breed, Whataburger, 3D printing.

The average Late night television fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Emperor Entertainment Group, Product design, Dog breed, with strongest over-indexing on Emperor Entertainment Group (20× the country average). Demographically, the Late night television audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Late night television fans

Demographic split for Late night television audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.6
Estimated audience size3,490,164

Audience persona

The typical Late night television fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for Late night television in United States
RegionReachAffinity
California360,0960.94×
Texas207,7330.69×
New York203,7931.04×
Florida186,7290.79×
Maryland124,9012.08×
Illinois120,6611.04×
Pennsylvania115,6240.98×
Ohio115,2041.07×
Michigan96,6621.06×
Massachusetts85,5031.24×
North Carolina83,1740.79×
New Jersey80,9150.91×
Virginia80,5200.95×
Washington73,6181.05×
Georgia72,6650.68×
Tennessee68,5860.98×
Arizona65,9140.92×
Wisconsin58,6661.12×
Minnesota52,4161.05×
Oregon51,1471.28×
Missouri49,9120.89×
Indiana48,5750.76×
Colorado47,6950.87×
Kentucky44,4931.02×
South Carolina39,5190.75×
Connecticut36,6741.05×
Iowa32,6091.13×
Louisiana29,6930.66×
Alabama28,2830.58×
Nevada26,6740.79×
Oklahoma24,2910.63×
Kansas23,0970.84×
Utah21,6450.69×
New Mexico18,5261.06×
Hawaii17,5341.17×
Arkansas17,2490.6×
Maine16,3141.3×
Alaska15,9962.14×
New Hampshire15,8491.15×
Nebraska15,0020.86×
Mississippi13,9800.49×
Idaho13,6180.78×
West Virginia12,1820.75×
Rhode Island11,7331.06×
Delaware11,4211.19×
Vermont11,0381.8×
Washington, District of Columbia9,5660.91×
Montana9,4820.98×
South Dakota8,8091.09×
North Dakota7,5051.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Late night television audience
BrandAffinityCategory
Emperor Entertainment Group20×Business & Career
Product design2.8×Business & Career
Dog breed1.68×Pets & Animals
Whataburger1.94×Food & Beverages
3D printing2.73×Technology & Electronics
Israel2.09×Travel & Leisure
Natural rubber2.04×Cars & Mobility
Litter box1.6×Pets & Animals
Inland Empire (film)7.84×Movies & TV
Home staging3.63×Home & Garden
Lulu 黃路梓茵1.84×Movies & TV
Tezz4.63×Movies & TV
Google Photos1.57×Technology & Electronics
Mortgage insurance2.84×Business & Career
Goop3.21×Internet & Social Media
Regional styles of Mexican music1.67×Music & Radio
Nebraska1.53×Travel & Leisure
Electrolyte2.58×Health
The Halal Guys3.52×Food & Beverages
Grinch2.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Late night television audience
TraitClusterScore
Community OrientationOPEN1.53
Urban LifestyleOPEN1.52
Early Adopter MentalityPOWER1.49
IndividualismJOY1.43
ExtroversionTHRILL1.43
SustainabilityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Late night television
CountryShare
United States58.5%
Canada5.8%
Italy5.6%

See Late night television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Late night television have in United States?

Late night television has an estimated audience of 3,490,164 people in United States, concentrated in California and Texas.

What is the gender split and age of Late night television fans?

57.6% of Late night television fans are female, 42.4% are male, with an average age of 42.6 years.

Which brands do Late night television fans like most?

Late night television fans show strongest brand affinity for Emperor Entertainment Group (20×), Product design (2.8×), and Dog breed (1.68×) over the country average.

Where do Late night television fans live in United States?

Late night television fans in United States are most concentrated in California (reach 360,096), Texas (reach 207,733), and New York (reach 203,793). These three regions account for the largest share of the active audience.

What other brands do Late night television fans also like?

Beyond Late night television itself, the audience over-indexes on Product design (2.8×), Dog breed (1.68×), Whataburger (1.94×), and 3D printing (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Late night television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.