Late-night talk show Audience in Germany
Late-night talk show has an estimated audience of 1,384,568 people in Germany. 44.7% are female, 55.3% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Borussia Dortmund, Business and industry, Sportschau, Finch, SV Werder Bremen.
The average Late-night talk show fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Borussia Dortmund, Business and industry, Sportschau, with strongest over-indexing on Borussia Dortmund (1.58× the country average). Demographically, the Late-night talk show audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Late-night talk show fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 31.9 |
| Estimated audience size | 1,384,568 |
Audience persona
The typical Late-night talk show fan in Germany is more male, around 31.9 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,018 | 0.31× |
| Baden-Württemberg | 74,927 | 0.4× |
| Niedersachsen | 74,528 | 0.55× |
| Bayern | 72,485 | 0.33× |
| Rheinland-Pfalz | 67,784 | 0.98× |
| Sachsen | 64,880 | 0.96× |
| Schleswig-Holstein | 63,860 | 1.28× |
| Brandenburg | 59,100 | 1.38× |
| Thüringen | 58,361 | 1.65× |
| Hessen | 55,863 | 0.53× |
| Berlin | 45,710 | 0.74× |
| Hamburg | 38,202 | 1.22× |
| Sachsen-Anhalt | 35,425 | 0.99× |
| Mecklenburg-Vorpommern | 31,157 | 1.18× |
| Saarland | 24,778 | 1.46× |
| Bremen | 24,316 | 2.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.58× | Sports |
| Business and industry | 1.51× | Business & Career |
| Sportschau | 2.66× | Sports |
| Finch | 3.53× | Music & Radio |
| SV Werder Bremen | 2.31× | Sports |
| Friends | 2.71× | Movies & TV |
| Collien Ulmen-Fernandes | 3.45× | Movies & TV |
| Transfermarkt | 2.5× | Sports |
| FC Bayern Munich | 1.66× | Sports |
| Christian Ulmen | 2.99× | Movies & TV |
| Spiegel Online | 1.6× | News |
| VfB Stuttgart | 2.06× | Sports |
| 2. Bundesliga | 1.85× | Sports |
| Dynamo Dresden | 2.22× | Sports |
| Cro (rapper) | 3.86× | Music & Radio |
| The Big Bang Theory | 2.92× | Movies & TV |
| IHF World Men's Handball Championship | 2.19× | Sports |
| ZDF | 1.68× | Movies & TV |
| Riverboat | 6.82× | Movies & TV |
| Heidi Klum | 2.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.43 |
| Pet Ownership | JOY | 1.4 |
| Patriotism | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
| Sustainability | BALANCE | 1.26 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| Germany | 7.6% |
| Italy | 6.9% |
See Late-night talk show audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Late-night talk show have in Germany?
Late-night talk show has an estimated audience of 1,384,568 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Late-night talk show fans?
44.7% of Late-night talk show fans are female, 55.3% are male, with an average age of 31.9 years.
Which brands do Late-night talk show fans like most?
Late-night talk show fans show strongest brand affinity for Borussia Dortmund (1.58×), Business and industry (1.51×), and Sportschau (2.66×) over the country average.
Where do Late-night talk show fans live in Germany?
Late-night talk show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,018), Baden-Württemberg (reach 74,927), and Niedersachsen (reach 74,528). These three regions account for the largest share of the active audience.
What other brands do Late-night talk show fans also like?
Beyond Late-night talk show itself, the audience over-indexes on Business and industry (1.51×), Sportschau (2.66×), Finch (3.53×), and SV Werder Bremen (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Late-night talk show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.