Rascasse Audience Intelligence

Late-night talk show Audience in Germany

A data profile of the people who buy, follow and care about Late-night talk show in Germany — modelled from more than twelve digital signal sources. Late-night talk show has an estimated audience of 1,384,568 people in Germany.

#2542among Topic in Germany#475in Movies & TV

The average Late-night talk show fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sportschau, FC Bayern Munich, Business and industry, with strongest over-indexing on Sportschau (2.66× the country average).

Demographically, the Late-night talk show audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Late-night talk show fan in Germany is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Late-night talk show profile in Germany.

Audience size
1.4M
in Germany
Gender
44.7%♀
55.3% male
Age
31.9
average years
Country rank
#4805
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Late-night talk show fans

44.7% are female, 55.3% are male, average age 31.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Late-night talk show audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age31.9
Estimated audience size1,384,568
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Late-night talk show audience in Germany
Age bracketShare%
16-1938%
20-2926%
30-3917%
40-4911%
50+9%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Late-night talk show audience comes from Germany.

Worldwide audience distribution share by country for Late-night talk show
CountryShare
United States37.8%
Germany7.6%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Late-night talk show audience in Germany is strongest.

Fig. 05

Top regions by affinity

Late-night talk show fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.05×
02Bremen~10K1.04×
03Schleswig-Holstein~50K1.03×
04Brandenburg~40K1.03×
05Hamburg~30K1.02×
06Saarland~20K1.02×
07Mecklenburg-Vorpommern~30K1.01×
08Rheinland-Pfalz~70K1.00×
09Sachsen-Anhalt~40K1.00×
10Sachsen~70K0.99×
11Berlin~60K0.97×
12Niedersachsen~100K0.95×
13Hessen~100K0.95×
14Bayern~200K0.93×
15Baden-Württemberg~200K0.93×
16Nordrhein-Westfalen~300K0.90×
Fig. 06

Affinity by region

Affinity by region — Late-night talk show, Germany
0.90×1.00×1.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Late-night talk show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Late-night talk show audience
#·InterestCategoryAffinity×
01RiverboatMovies & TV6.82×
02Cro (rapper)Music & Radio3.86×
03FinchMusic & Radio3.53×
04Collien Ulmen-FernandesMovies & TV3.45×
05Christian UlmenMovies & TV2.99×
06The Big Bang TheoryMovies & TV2.92×
07SportschauSports2.66×
08TransfermarktSports2.50×
09Manuel NeuerSports2.48×
10Borussia MönchengladbachSports2.37×
11Thomas MüllerSports2.36×
12SV Werder BremenSports2.31×
13Dynamo DresdenSports2.22×
14IHF World Men's Handball ChampionshipSports2.19×
15VfB StuttgartSports2.06×
162. BundesligaSports1.85×
17ZDFMovies & TV1.68×
18FC Bayern MunichSports1.66×
19Borussia DortmundSports1.58×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Late-night talk show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Late-night talk show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
Healthy LifestyleBALANCE0.95×
SpiritualityBALANCE0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Late-night talk show audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.56×
Luxury OrientationPREMIUM0.58×
MindfulnessBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Late-night talk show have in Germany?

Late-night talk show has an estimated audience of 1,384,568 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Late-night talk show fans?

44.7% of Late-night talk show fans are female, 55.3% are male, with an average age of 31.9 years.

03

Which brands do Late-night talk show fans like most?

Late-night talk show fans show strongest brand affinity for Sportschau (2.66×), FC Bayern Munich (1.66×), and Business and industry (1.51×) over the country average.

04

Where do Late-night talk show fans live in Germany?

Late-night talk show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Late-night talk show fans also like?

Beyond Late-night talk show itself, the audience over-indexes on FC Bayern Munich (1.66×), Business and industry (1.51×), Collien Ulmen-Fernandes (3.45×), and SV Werder Bremen (2.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Late-night talk show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Late-night talk show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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