Rascasse Audience Intelligence

Honda Civic Si Audience in United States

A data profile of the people who buy, follow and care about Honda Civic Si in United States — modelled from more than twelve digital signal sources. Honda Civic Si has an estimated audience of 594,082 people in United States.

#268among Car Model in United States#957in Cars & Mobility

The average Honda Civic Si fan in United States is 27.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda Civic, Honda Jazz, Honda City, with strongest over-indexing on Honda Civic (56.74× the country average).

Demographically, the Honda Civic Si audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda Civic Si fan in United States is more male, around 27.4 years old, with strong Family Orientation tendencies and a notable affinity for Honda Civic.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda Civic Si profile in United States.

Audience size
594K
in United States
Gender
12.2%♀
87.8% male
Age
27.4
average years
Country rank
#33013
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda Civic Si fans

12.2% are female, 87.8% are male, average age 27.4.

Fig. 02

Gender split

12.2%
Female
87.8%
Male
Demographic split for Honda Civic Si audience in United States
MetricValue
Female12.2%
Male87.8%
Average age27.4
Estimated audience size594,082
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Honda Civic Si audience in United States
Age bracketShare%
16-1950%
20-2928%
30-3912%
40-496%
50+3%
Fig. 04

Worldwide distribution

69.2%

of the worldwide Honda Civic Si audience comes from United States.

Worldwide audience distribution share by country for Honda Civic Si
CountryShare
United States69.2%
Brazil10.3%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda Civic Si audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda Civic Si fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.70×
02Maryland~10K1.35×
03Hawaii~3K1.34×
04Virginia~20K1.31×
05Connecticut~8K1.30×
06Florida~50K1.29×
07North Carolina~20K1.27×
08Washington~10K1.27×
09Nevada~7K1.25×
10New Mexico~4K1.23×
11New Jersey~20K1.20×
12Arizona~10K1.20×
13Ohio~20K1.19×
14Oregon~8K1.14×
15Utah~6K1.14×
16Texas~60K1.12×
17Illinois~20K1.10×
18New Hampshire~2K1.09×
19Georgia~20K1.08×
20Indiana~10K1.06×
21Oklahoma~7K1.06×
22Pennsylvania~20K1.05×
23Tennessee~10K1.03×
24Massachusetts~10K1.03×
25Delaware~2K1.03×
26Rhode Island~2K1.01×
27Colorado~9K1.00×
28Idaho~3K0.98×
29Kansas~4K0.97×
30Wisconsin~8K0.95×
31New York~30K0.93×
32South Carolina~8K0.93×
33West Virginia~3K0.93×
34Nebraska~3K0.92×
35Minnesota~8K0.91×
36Kentucky~7K0.91×
37Arkansas~4K0.90×
38Missouri~8K0.89×
39Alabama~7K0.85×
40Vermont<1K0.81×
41Louisiana~6K0.80×
42Washington, District of Columbia~1K0.78×
43Maine~2K0.77×
44Mississippi~4K0.75×
45Iowa~4K0.75×
46South Dakota<1K0.73×
47North Dakota<1K0.71×
48Alaska<1K0.69×
49Michigan~10K0.67×
50Montana~1K0.63×
Fig. 06

Affinity by region

Affinity by region — Honda Civic Si, United States
0.63×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda Civic Si audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda Civic Si audience
#·InterestCategoryAffinity×
01Honda JazzCars & Mobility146.10×
02Mazda CX-3Cars & Mobility103.85×
03Honda CityCars & Mobility99.13×
04Mazda6Cars & Mobility62.12×
05Honda CivicCars & Mobility56.74×
06Mazda MX-5Cars & Mobility55.23×
07Nissan 370ZCars & Mobility54.62×
08Subcompact carCars & Mobility47.20×
09Subaru ImprezaCars & Mobility37.59×
10Mazda3Cars & Mobility36.50×
11Subaru ForesterCars & Mobility23.45×
12Need for SpeedGames21.55×
13Honda CR-VCars & Mobility21.18×
14Station wagonCars & Mobility17.53×
15Toyota CamryCars & Mobility14.06×
16CarcareCars & Mobility13.78×
17HatchbackCars & Mobility13.70×
18Family carCars & Mobility12.20×
19Discount TireShopping6.78×
20AutoZoneCars & Mobility5.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda Civic Si audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda Civic Si audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.89×
PatriotismCONSERVATISM2.88×
Need for SecurityCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda Civic Si audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Community OrientationOPEN0.66×
TraditionCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda Civic Si have in United States?

Honda Civic Si has an estimated audience of 594,082 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda Civic Si fans?

12.2% of Honda Civic Si fans are female, 87.8% are male, with an average age of 27.4 years.

03

Which brands do Honda Civic Si fans like most?

Honda Civic Si fans show strongest brand affinity for Honda Civic (56.74×), Honda Jazz (146.1×), and Honda City (99.13×) over the country average.

04

Where do Honda Civic Si fans live in United States?

Honda Civic Si fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Honda Civic Si fans also like?

Beyond Honda Civic Si itself, the audience over-indexes on Honda Jazz (146.1×), Honda City (99.13×), Mazda6 (62.12×), and Mazda CX-3 (103.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Honda Civic Si audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Civic Si. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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