Honda Civic Si Audience in United States

Honda Civic Si has an estimated audience of 581,963 people in United States. 12.2% are female, 87.8% are male, average age 27.4. Top regions: California, Texas, Florida. Top brand affinities: Honda Civic, Mazda MX-5, Honda City, Honda Jazz, Subaru Impreza.

The average Honda Civic Si fan in United States is 27.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda Civic, Mazda MX-5, Honda City, with strongest over-indexing on Honda Civic (38.01× the country average). Demographically, the Honda Civic Si audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda Civic Si fans

Demographic split for Honda Civic Si audience in United States
MetricValue
Female12.2%
Male87.8%
Average age27.4
Estimated audience size581,963

Audience persona

The typical Honda Civic Si fan in United States is more male, around 27.4 years old, with strong Family Orientation tendencies and a notable affinity for Honda Civic.

Top regions in United States

Top regions ranked by reach for Honda Civic Si in United States
RegionReachAffinity
California117,2711.83×
Texas57,9501.16×
Florida54,3471.38×
New York32,1700.99×
North Carolina23,0801.32×
Illinois22,1831.14×
Ohio20,9481.17×
Pennsylvania20,5331.05×
Georgia19,9051.11×
New Jersey19,0581.29×
Virginia18,6851.32×
Washington15,2441.31×
Arizona14,0371.18×
Maryland14,0201.4×
Tennessee12,0081.03×
Massachusetts11,9481.04×
Indiana11,1271.05×
Michigan10,0890.66×
Colorado9,9891.09×
South Carolina8,0190.92×
Missouri7,8870.84×
Wisconsin7,8710.9×
Nevada7,7821.38×
Connecticut7,7721.33×
Minnesota7,7540.93×
Oregon7,6201.14×
Oklahoma6,7411.04×
Kentucky6,4630.89×
Alabama6,4480.79×
Utah5,9741.15×
Louisiana5,6440.75×
Kansas4,4310.97×
Arkansas3,9160.82×
New Mexico3,6911.26×
Hawaii3,4091.36×
Iowa3,2960.69×
Mississippi3,0300.63×
Idaho2,7860.95×
Nebraska2,7070.93×
New Hampshire2,5131.1×
West Virginia2,3420.86×
Rhode Island1,8901.02×
Delaware1,5090.94×
Maine1,4790.71×
Washington, District of Columbia1,3580.78×
South Dakota8180.61×
Montana7830.48×
Vermont7610.75×
North Dakota6640.56×
Alaska6140.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Civic Si audience
BrandAffinityCategory
Honda Civic38.01×Cars & Mobility
Mazda MX-579.48×Cars & Mobility
Honda City90.68×Cars & Mobility
Honda Jazz120.83×Cars & Mobility
Subaru Impreza40.48×Cars & Mobility
Toyota Supra29.12×Cars & Mobility
Nissan 370Z55.71×Cars & Mobility
AutoZone5.84×Cars & Mobility
Subcompact car36.57×Cars & Mobility
Mazda632.44×Cars & Mobility
Lewis Hamilton15.02×Sports
Hatchback9.58×Cars & Mobility
BMW 3 Series20.77×Cars & Mobility
Mazda CX-349.11×Cars & Mobility
Electric motorcycles and scooters11.78×Cars & Mobility
Advance Auto Parts6.35×Cars & Mobility
O'Reilly Auto Parts6.14×Cars & Mobility
Subaru8.22×Cars & Mobility
Honda CR-V12.4×Cars & Mobility
Audi A325.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Civic Si audience
TraitClusterScore
Family OrientationCONSERVATISM2.21
Early Adopter MentalityPOWER2.07
Luxury OrientationPREMIUM1.93
LGBTQ+ IdentityOPEN1.6
Career OrientationPOWER1.56
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Honda Civic Si
CountryShare
United States69.3%
Brazil10.5%
Canada5.9%

See Honda Civic Si audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda Civic Si have in United States?

Honda Civic Si has an estimated audience of 581,963 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Civic Si fans?

12.2% of Honda Civic Si fans are female, 87.8% are male, with an average age of 27.4 years.

Which brands do Honda Civic Si fans like most?

Honda Civic Si fans show strongest brand affinity for Honda Civic (38.01×), Mazda MX-5 (79.48×), and Honda City (90.68×) over the country average.

Where do Honda Civic Si fans live in United States?

Honda Civic Si fans in United States are most concentrated in California (reach 117,271), Texas (reach 57,950), and Florida (reach 54,347). These three regions account for the largest share of the active audience.

What other brands do Honda Civic Si fans also like?

Beyond Honda Civic Si itself, the audience over-indexes on Mazda MX-5 (79.48×), Honda City (90.68×), Honda Jazz (120.83×), and Subaru Impreza (40.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Civic Si. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.