A data profile of the people who buy, follow and care about Acura TSX in United States — modelled from more than twelve digital signal sources. Acura TSX has an estimated audience of 292,550 people in United States.
The average Acura TSX fan in United States is 33.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Toyota Yaris, Honda Jazz, Mazda6, with strongest over-indexing on Toyota Yaris (100.23× the country average).
Demographically, the Acura TSX audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Acura TSX fan in United States is more male, around 33.6 years old, with strong Need for Security tendencies and a notable affinity for Toyota Yaris.
The key figures that characterise the Acura TSX profile in United States.
26.6% are female, 73.4% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 33.6 |
| Estimated audience size | 292,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 14% |
Where the Acura TSX audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~6K | 1.99× | |
| 02 | Washington | ~10K | 1.68× | |
| 03 | California | ~50K | 1.64× | |
| 04 | Massachusetts | ~9K | 1.64× | |
| 05 | New Jersey | ~10K | 1.63× | |
| 06 | Maryland | ~7K | 1.50× | |
| 07 | Oregon | ~5K | 1.45× | |
| 08 | Rhode Island | ~1K | 1.39× | |
| 09 | Virginia | ~10K | 1.37× | |
| 10 | North Carolina | ~10K | 1.31× | |
| 11 | Hawaii | ~2K | 1.29× | |
| 12 | Pennsylvania | ~10K | 1.28× | |
| 13 | Delaware | <1K | 1.23× | |
| 14 | Georgia | ~10K | 1.21× | |
| 15 | Florida | ~20K | 1.20× | |
| 16 | Utah | ~3K | 1.16× | |
| 17 | Illinois | ~10K | 1.14× | |
| 18 | Nevada | ~3K | 1.05× | |
| 19 | Colorado | ~5K | 1.04× | |
| 20 | New York | ~20K | 1.03× | |
| 21 | Kansas | ~2K | 1.03× | |
| 22 | Minnesota | ~4K | 1.02× | |
| 23 | Arizona | ~6K | 0.99× | |
| 24 | Tennessee | ~6K | 0.98× | |
| 25 | New Hampshire | ~1K | 0.96× | |
| 26 | Washington, District of Columbia | <1K | 0.95× | |
| 27 | Wisconsin | ~4K | 0.94× | |
| 28 | Missouri | ~4K | 0.92× | |
| 29 | Texas | ~20K | 0.91× | |
| 30 | Idaho | ~1K | 0.91× | |
| 31 | Ohio | ~8K | 0.90× | |
| 32 | New Mexico | ~1K | 0.87× | |
| 33 | Indiana | ~5K | 0.86× | |
| 34 | South Carolina | ~4K | 0.86× | |
| 35 | Oklahoma | ~3K | 0.85× | |
| 36 | Arkansas | ~2K | 0.83× | |
| 37 | Nebraska | ~1K | 0.83× | |
| 38 | Alabama | ~3K | 0.82× | |
| 39 | Vermont | <1K | 0.82× | |
| 40 | Alaska | <1K | 0.80× | |
| 41 | Kentucky | ~3K | 0.78× | |
| 42 | North Dakota | <1K | 0.78× | |
| 43 | South Dakota | <1K | 0.77× | |
| 44 | West Virginia | <1K | 0.74× | |
| 45 | Mississippi | ~2K | 0.73× | |
| 46 | Montana | <1K | 0.73× | |
| 47 | Maine | <1K | 0.71× | |
| 48 | Louisiana | ~3K | 0.70× | |
| 49 | Iowa | ~2K | 0.70× | |
| 50 | Michigan | ~5K | 0.62× |
The strongest cross-interests of the Acura TSX audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda Jazz | Cars & Mobility | 108.47× | ||
| 02 | Toyota Yaris | Cars & Mobility | 100.23× | ||
| 03 | Mazda CX-3 | Cars & Mobility | 88.71× | ||
| 04 | Nissan 370Z | Cars & Mobility | 77.01× | ||
| 05 | Honda City | Cars & Mobility | 71.19× | ||
| 06 | Mazda6 | Cars & Mobility | 58.00× | ||
| 07 | Mazda3 | Cars & Mobility | 37.24× | ||
| 08 | Mercedes-Benz C-Class | Cars & Mobility | 26.50× | ||
| 09 | Honda Civic | Cars & Mobility | 24.80× | ||
| 10 | Ford Focus | Cars & Mobility | 21.74× | ||
| 11 | BMW 3 Series | Cars & Mobility | 21.68× | ||
| 12 | Honda CR-V | Cars & Mobility | 19.26× | ||
| 13 | Hybrid electric vehicle | Cars & Mobility | 16.72× | ||
| 14 | Honda Accord | Cars & Mobility | 15.17× | ||
| 15 | Toyota Camry | Cars & Mobility | 15.13× | ||
| 16 | Electric motorcycles and scooters | Cars & Mobility | 12.55× | ||
| 17 | Hatchback | Cars & Mobility | 10.91× | ||
| 18 | Kia Motors | Cars & Mobility | 9.27× | ||
| 19 | Mazda | Cars & Mobility | 8.98× | ||
| 20 | Hyundai | Cars & Mobility | 7.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.53× | |
| Patriotism | CONSERVATISM | 1.93× | |
| Price Sensitivity | PREMIUM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Design Affinity | PREMIUM | 0.68× | |
| Individualism | JOY | 0.73× |
Acura TSX has an estimated audience of 292,550 people in United States, concentrated in California and Florida.
26.6% of Acura TSX fans are female, 73.4% are male, with an average age of 33.6 years.
Acura TSX fans show strongest brand affinity for Toyota Yaris (100.23×), Honda Jazz (108.47×), and Mazda6 (58×) over the country average.
Acura TSX fans in United States are most concentrated in California (reach ~50K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Acura TSX itself, the audience over-indexes on Honda Jazz (108.47×), Mazda6 (58×), Honda Civic (24.8×), and Honda City (71.19×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Acura TSX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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