Acura TSX Audience in United States

Acura TSX logo

Acura TSX has an estimated audience of 291,082 people in United States. 26.6% are female, 73.4% are male, average age 33.6. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Babalawo, Mathcore, Life of Pi, Rapid prototyping.

The average Acura TSX fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Babalawo, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Acura TSX audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Acura TSX fans

Demographic split for Acura TSX audience in United States
MetricValue
Female26.6%
Male73.4%
Average age33.6
Estimated audience size291,082

Audience persona

The typical Acura TSX fan in United States is more male, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Acura TSX in United States
RegionReachAffinity
California55,5961.74×
Florida24,9451.27×
Texas23,6500.95×
New York17,8431.1×
New Jersey12,7281.72×
Pennsylvania12,7181.3×
North Carolina12,3301.41×
Illinois11,5311.19×
Georgia11,3401.26×
Virginia10,3811.46×
Washington10,3051.76×
Massachusetts9,3841.64×
Ohio8,0970.9×
Maryland7,7091.54×
Connecticut6,0962.09×
Arizona5,9471×
Tennessee5,8231×
Oregon5,0421.51×
Colorado4,6811.02×
Michigan4,5410.6×
Indiana4,5000.85×
Missouri4,2730.91×
Minnesota4,2531.02×
Wisconsin4,0090.92×
South Carolina3,6540.83×
Alabama3,2610.8×
Nevada3,0341.08×
Utah2,9771.14×
Kentucky2,6040.71×
Oklahoma2,5450.79×
Kansas2,3301.02×
Louisiana2,3040.61×
Arkansas1,7780.74×
Hawaii1,6731.34×
Iowa1,4640.61×
Mississippi1,4430.6×
Rhode Island1,3291.43×
Idaho1,2450.85×
New Mexico1,1520.79×
Nebraska1,1370.78×
New Hampshire1,0820.94×
Delaware1,0231.27×
Washington, District of Columbia8320.95×
West Virginia6960.51×
Maine5190.5×
South Dakota3360.5×
Alaska2950.47×
North Dakota2840.47×
Vermont2720.53×
Montana2500.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acura TSX audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Babalawo67.05×
Mathcore18.06×Music & Radio
Life of Pi18.78×Movies & TV
Rapid prototyping33.22×Business & Career
Google Home11.65×Technology & Electronics
Arrietty26.28×Movies & TV
N1 road (South Africa)6.72×Travel & Leisure
Combat sport2.23×Sports
Hipster13.33×Politics & Society
Northrop Grumman8.05×Business & Career
Academy Award for Best Film Editing16.38×Movies & TV
Academy Award for Best Production Design20×Movies & TV
Tipsy Elves11.47×Shopping
Notre Dame Fighting Irish football5.57×Sports
Hog Hunting3.58×Sports
The Historian16.48×Literature
Acoustic music4.71×Music & Radio
Naperville, Illinois7.68×Travel & Leisure
Endless Space22.45×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acura TSX audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
Need for SecurityCONSERVATISM1.71
Early Adopter MentalityPOWER1.62
Family OrientationCONSERVATISM1.49
Risk AppetiteTHRILL1.45
Price SensitivityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Acura TSX
CountryShare
United States80.7%
Canada15.5%
Mexico2.1%

See Acura TSX audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Acura TSX have in United States?

Acura TSX has an estimated audience of 291,082 people in United States, concentrated in California and Florida.

What is the gender split and age of Acura TSX fans?

26.6% of Acura TSX fans are female, 73.4% are male, with an average age of 33.6 years.

Which brands do Acura TSX fans like most?

Acura TSX fans show strongest brand affinity for Keene, New Hampshire (675×), Babalawo (67.05×), and Mathcore (18.06×) over the country average.

Where do Acura TSX fans live in United States?

Acura TSX fans in United States are most concentrated in California (reach 55,596), Florida (reach 24,945), and Texas (reach 23,650). These three regions account for the largest share of the active audience.

What other brands do Acura TSX fans also like?

Beyond Acura TSX itself, the audience over-indexes on Babalawo (67.05×), Mathcore (18.06×), Life of Pi (18.78×), and Rapid prototyping (33.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acura TSX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.