Rascasse Audience Intelligence

Powertrain Audience in United States

A data profile of the people who buy, follow and care about Powertrain in United States — modelled from more than twelve digital signal sources. Powertrain has an estimated audience of 6,127,458 people in United States.

#3320among Topic in United States#227in Cars & Mobility

The average Powertrain fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hatchback, Antique car, Carcare, with strongest over-indexing on Hatchback (8.73× the country average).

Demographically, the Powertrain audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Powertrain fan in United States is more male, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Hatchback.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powertrain profile in United States.

Audience size
6.1M
in United States
Gender
19.7%♀
80.3% male
Age
36.3
average years
Country rank
#5630
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Powertrain fans

19.7% are female, 80.3% are male, average age 36.3.

Fig. 02

Gender split

19.7%
Female
80.3%
Male
Demographic split for Powertrain audience in United States
MetricValue
Female19.7%
Male80.3%
Average age36.3
Estimated audience size6,127,458
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Powertrain audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Powertrain audience comes from United States.

Worldwide audience distribution share by country for Powertrain
CountryShare
United States35.9%
Italy6.5%
Australia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powertrain audience in United States is strongest.

Fig. 05

Top regions by affinity

Powertrain fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K1.61×
02Mississippi~70K1.45×
03Georgia~300K1.38×
04Virginia~200K1.23×
05Alabama~100K1.22×
06Indiana~100K1.20×
07Pennsylvania~200K1.15×
08Maryland~100K1.15×
09Louisiana~90K1.15×
10South Carolina~100K1.14×
11Montana~20K1.12×
12Texas~600K1.11×
13North Carolina~200K1.11×
14Tennessee~100K1.10×
15Oklahoma~80K1.10×
16Illinois~200K1.09×
17Kentucky~80K1.09×
18Arkansas~50K1.05×
19Florida~400K1.02×
20Kansas~50K1.02×
21New Mexico~30K1.02×
22Washington, District of Columbia~20K1.00×
23Iowa~50K0.99×
24Missouri~100K0.98×
25Delaware~20K0.98×
26California~700K0.97×
27Arizona~100K0.97×
28North Dakota~10K0.97×
29West Virginia~30K0.96×
30Nevada~60K0.95×
31Alaska~10K0.95×
32Nebraska~30K0.94×
33South Dakota~10K0.94×
34Vermont~10K0.94×
35Ohio~200K0.93×
36Colorado~90K0.93×
37New Hampshire~20K0.93×
38New Jersey~100K0.91×
39Maine~20K0.91×
40Wisconsin~80K0.90×
41Oregon~60K0.90×
42Idaho~30K0.90×
43Connecticut~50K0.89×
44Utah~50K0.89×
45Hawaii~20K0.89×
46Washington~100K0.88×
47Minnesota~80K0.88×
48Rhode Island~20K0.88×
49Massachusetts~100K0.84×
50New York~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Powertrain, United States
0.83×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powertrain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powertrain audience
#·InterestCategoryAffinity×
01Antique carCars & Mobility9.75×
02CarcareCars & Mobility9.75×
03Family carCars & Mobility9.75×
04Honda CivicCars & Mobility9.75×
05City carCars & Mobility9.75×
06Station wagonCars & Mobility9.75×
07Auto showCars & Mobility9.63×
08Toyota TacomaCars & Mobility9.28×
09HatchbackCars & Mobility8.73×
10Motorcycle helmetCars & Mobility8.44×
11Toyota CamryCars & Mobility8.15×
12Honda CR-VCars & Mobility8.05×
13Electric motorcycles and scootersCars & Mobility7.67×
14Jeep WranglerCars & Mobility6.88×
15Touring motorcycleCars & Mobility5.82×
16Motorcycle accessoriesCars & Mobility5.66×
17Used CarsCars & Mobility4.68×
18Discount TireShopping3.90×
19Enterprise Rent-A-CarCars & Mobility3.71×
20AutoZoneCars & Mobility2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powertrain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powertrain audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.49×
PatriotismCONSERVATISM2.32×
Risk AppetiteTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powertrain audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
SpiritualityBALANCE0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Powertrain have in United States?

Powertrain has an estimated audience of 6,127,458 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Powertrain fans?

19.7% of Powertrain fans are female, 80.3% are male, with an average age of 36.3 years.

03

Which brands do Powertrain fans like most?

Powertrain fans show strongest brand affinity for Hatchback (8.73×), Antique car (9.75×), and Carcare (9.75×) over the country average.

04

Where do Powertrain fans live in United States?

Powertrain fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Powertrain fans also like?

Beyond Powertrain itself, the audience over-indexes on Antique car (9.75×), Carcare (9.75×), Auto show (9.63×), and Family car (9.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Powertrain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Powertrain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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