Powertrain Audience in United States

Powertrain has an estimated audience of 6,127,458 people in United States. 19.7% are female, 80.3% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Antique car, Hatchback, Carcare, Google Maps.

The average Powertrain fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Antique car, Hatchback, with strongest over-indexing on Enterprise Rent-A-Car (6.62× the country average). Demographically, the Powertrain audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Powertrain fans

Demographic split for Powertrain audience in United States
MetricValue
Female19.7%
Male80.3%
Average age36.3
Estimated audience size6,127,458

Audience persona

The typical Powertrain fan in United States is more male, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Powertrain in United States
RegionReachAffinity
California685,3611.02×
Texas613,1631.16×
Florida451,2321.09×
New York322,6020.94×
Georgia282,9191.5×
Michigan282,7941.76×
Pennsylvania255,7491.24×
Illinois246,1771.21×
North Carolina210,3721.14×
Virginia191,0101.28×
Ohio176,8660.94×
New Jersey144,7780.93×
Indiana143,9741.29×
Tennessee139,1121.13×
Maryland132,2951.26×
Washington117,6850.96×
Arizona117,2810.94×
South Carolina110,3731.2×
Massachusetts102,9270.85×
Alabama101,3871.18×
Missouri97,3190.99×
Colorado91,8450.95×
Louisiana89,0531.13×
Mississippi86,2901.71×
Kentucky85,6391.11×
Minnesota77,9960.89×
Wisconsin77,5970.84×
Oklahoma76,9771.13×
Oregon61,2870.87×
Nevada56,9910.96×
Arkansas54,0721.07×
Connecticut52,2650.85×
Iowa50,1960.99×
Kansas46,9990.97×
Utah46,9390.86×
New Mexico29,6090.96×
Nebraska27,1990.89×
Idaho22,9070.75×
West Virginia22,8980.8×
New Hampshire19,9150.82×
Washington, District of Columbia19,6331.07×
Montana19,3661.14×
Hawaii18,5160.7×
Maine14,6670.67×
Delaware13,5960.8×
North Dakota11,1670.89×
Rhode Island11,1330.57×
Alaska8,2510.63×
South Dakota8,1920.58×
Wyoming7,2030.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Powertrain audience
BrandAffinityCategory
Enterprise Rent-A-Car6.62×Cars & Mobility
Antique car9.75×Cars & Mobility
Hatchback8.52×Cars & Mobility
Carcare9.75×Cars & Mobility
Google Maps3.79×Internet & Social Media
Family car9.75×Cars & Mobility
CarGurus5.08×Cars & Mobility
Honda Civic9.75×Cars & Mobility
Auto show8.17×Cars & Mobility
Jeep Grand Cherokee8.71×Cars & Mobility
Google News4.53×News
Indeed.com3.11×Business & Career
Toyota Tacoma9.18×Cars & Mobility
City car9.75×Cars & Mobility
Motorcycle helmet6.59×Cars & Mobility
Honda Accord9.75×Cars & Mobility
Toyota Supra9.75×Cars & Mobility
Electric motorcycles and scooters7.57×Cars & Mobility
AutoZone2.6×Cars & Mobility
Station wagon9.75×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Powertrain audience
TraitClusterScore
Family OrientationCONSERVATISM2.51
Risk AppetiteTHRILL1.56
Luxury OrientationPREMIUM1.54
LGBTQ+ IdentityOPEN1.53
PatriotismCONSERVATISM1.43
Need for SecurityCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Powertrain
CountryShare
United States35.9%
Italy6.5%
Australia5.0%

See Powertrain audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Powertrain have in United States?

Powertrain has an estimated audience of 6,127,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Powertrain fans?

19.7% of Powertrain fans are female, 80.3% are male, with an average age of 36.3 years.

Which brands do Powertrain fans like most?

Powertrain fans show strongest brand affinity for Enterprise Rent-A-Car (6.62×), Antique car (9.75×), and Hatchback (8.52×) over the country average.

Where do Powertrain fans live in United States?

Powertrain fans in United States are most concentrated in California (reach 685,361), Texas (reach 613,163), and Florida (reach 451,232). These three regions account for the largest share of the active audience.

What other brands do Powertrain fans also like?

Beyond Powertrain itself, the audience over-indexes on Antique car (9.75×), Hatchback (8.52×), Carcare (9.75×), and Google Maps (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Powertrain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.