Rascasse Audience Intelligence

Powertrain Audience in Germany

A data profile of the people who buy, follow and care about Powertrain in Germany — modelled from more than twelve digital signal sources. Powertrain has an estimated audience of 380,588 people in Germany.

#5428among Topic in Germany#661in Cars & Mobility

The average Powertrain fan in Germany is 33.9 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Automobile repair shop, Sandra Bullock, Photovoltaic system, with strongest over-indexing on Automobile repair shop (6.03× the country average).

Demographically, the Powertrain audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Powertrain fan in Germany is more male, around 33.9 years old, with strong Quality Awareness tendencies and a notable affinity for Automobile repair shop.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powertrain profile in Germany.

Audience size
381K
in Germany
Gender
10.4%♀
89.6% male
Age
33.9
average years
Country rank
#14584
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Powertrain fans

10.4% are female, 89.6% are male, average age 33.9.

Fig. 02

Gender split

10.4%
Female
89.6%
Male
Demographic split for Powertrain audience in Germany
MetricValue
Female10.4%
Male89.6%
Average age33.9
Estimated audience size380,588
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Powertrain audience in Germany
Age bracketShare%
16-1931%
20-2925%
30-3918%
40-4917%
50+9%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Powertrain audience comes from Germany.

Worldwide audience distribution share by country for Powertrain
CountryShare
United States35.9%
Italy6.5%
Australia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powertrain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Powertrain fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.92×
02Bayern~90K1.53×
03Hessen~40K1.40×
04Bremen~4K1.15×
05Saarland~5K1.03×
06Thüringen~10K1.02×
07Berlin~20K0.95×
08Nordrhein-Westfalen~80K0.94×
09Rheinland-Pfalz~20K0.93×
10Hamburg~8K0.92×
11Niedersachsen~30K0.91×
12Mecklenburg-Vorpommern~7K0.90×
13Sachsen-Anhalt~9K0.87×
14Sachsen~20K0.85×
15Schleswig-Holstein~10K0.84×
16Brandenburg~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Powertrain, Germany
0.83×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powertrain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powertrain audience
#·InterestCategoryAffinity×
01Toni ColletteMovies & TV10.18×
02Subcompact carCars & Mobility9.86×
03Tesla Model XCars & Mobility9.23×
04BMW 1 SeriesCars & Mobility9.03×
05Sandra BullockMovies & TV8.51×
06Photovoltaic systemHome & Garden6.46×
07Automobile repair shopCars & Mobility6.03×
08Ryan GoslingMovies & TV5.70×
09Motor oilCars & Mobility5.44×
10Motorcycle helmetCars & Mobility5.05×
11Electric motorcycles and scootersCars & Mobility4.86×
12PhotovoltaicsHome & Garden4.84×
13Michael SchumacherSports4.77×
14HyundaiCars & Mobility4.21×
15Solar energyHome & Garden4.07×
16Tesla MotorsCars & Mobility4.00×
17CarcareCars & Mobility3.79×
18Used CarsCars & Mobility3.70×
19Used carCars & Mobility3.57×
20AutoScout24Cars & Mobility2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powertrain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Powertrain audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.32×
Risk AppetiteTHRILL1.76×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Powertrain audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
MindfulnessBALANCE0.75×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Powertrain have in Germany?

Powertrain has an estimated audience of 380,588 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Powertrain fans?

10.4% of Powertrain fans are female, 89.6% are male, with an average age of 33.9 years.

03

Which brands do Powertrain fans like most?

Powertrain fans show strongest brand affinity for Automobile repair shop (6.03×), Sandra Bullock (8.51×), and Photovoltaic system (6.46×) over the country average.

04

Where do Powertrain fans live in Germany?

Powertrain fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~90K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Powertrain fans also like?

Beyond Powertrain itself, the audience over-indexes on Sandra Bullock (8.51×), Photovoltaic system (6.46×), Solar energy (4.07×), and Photovoltaics (4.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Powertrain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Powertrain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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