Powertrain Audience in Germany
Powertrain has an estimated audience of 380,588 people in Germany. 10.4% are female, 89.6% are male, average age 33.9. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: CAC 40, Gil Ofarim, MK, Jonah, Academy Award for Best Original Score.
The average Powertrain fan in Germany is 33.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include CAC 40, Gil Ofarim, MK, with strongest over-indexing on CAC 40 (3.87× the country average). Demographically, the Powertrain audience skews more male with an average age of 33.9, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Powertrain fans
| Metric | Value |
|---|---|
| Female | 10.4% |
| Male | 89.6% |
| Average age | 33.9 |
| Estimated audience size | 380,588 |
Audience persona
The typical Powertrain fan in Germany is more male, around 33.9 years old, with strong DIY Mentality tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 119,986 | 2.31× |
| Bayern | 110,374 | 1.8× |
| Nordrhein-Westfalen | 73,694 | 0.88× |
| Hessen | 47,553 | 1.64× |
| Niedersachsen | 28,266 | 0.76× |
| Berlin | 17,512 | 1.03× |
| Rheinland-Pfalz | 14,168 | 0.74× |
| Sachsen | 12,130 | 0.65× |
| Thüringen | 9,100 | 0.94× |
| Schleswig-Holstein | 7,437 | 0.54× |
| Hamburg | 6,955 | 0.81× |
| Brandenburg | 5,977 | 0.51× |
| Sachsen-Anhalt | 5,016 | 0.51× |
| Mecklenburg-Vorpommern | 4,412 | 0.61× |
| Saarland | 4,386 | 0.94× |
| Bremen | 4,304 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.87× | Business & Career |
| Gil Ofarim | 1.84× | Music & Radio |
| MK | 3.8× | Music & Radio |
| Jonah | 6.39× | |
| Academy Award for Best Original Score | 10.18× | Movies & TV |
| Progressive rock | 1.67× | Music & Radio |
| Urban Outfitters | 1.73× | Shopping |
| Hipster | 7.46× | Politics & Society |
| I-Witness | 11.11× | Movies & TV |
| Hypertext | 2.81× | Technology & Electronics |
| Minestrone | 2.29× | Food & Beverages |
| Huevos rancheros | 10.18× | Food & Beverages |
| Assisi | 4.98× | Travel & Leisure |
| 3D printing | 1.76× | Technology & Electronics |
| Acoustic music | 3.03× | Music & Radio |
| Stamp collecting | 3.87× | Home & Garden |
| Hammock camping | 5.14× | Travel & Leisure |
| Apostrophe | 3.56× | Literature |
| Building insulation | 3.07× | Home & Garden |
| Eindhoven | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.88 |
| Luxury Orientation | PREMIUM | 1.57 |
| Patriotism | CONSERVATISM | 1.5 |
| Quality Awareness | PREMIUM | 1.46 |
| Need for Security | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| Italy | 6.5% |
| Australia | 5.0% |
See Powertrain audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Powertrain have in Germany?
Powertrain has an estimated audience of 380,588 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Powertrain fans?
10.4% of Powertrain fans are female, 89.6% are male, with an average age of 33.9 years.
Which brands do Powertrain fans like most?
Powertrain fans show strongest brand affinity for CAC 40 (3.87×), Gil Ofarim (1.84×), and MK (3.8×) over the country average.
Where do Powertrain fans live in Germany?
Powertrain fans in Germany are most concentrated in Baden-Württemberg (reach 119,986), Bayern (reach 110,374), and Nordrhein-Westfalen (reach 73,694). These three regions account for the largest share of the active audience.
What other brands do Powertrain fans also like?
Beyond Powertrain itself, the audience over-indexes on Gil Ofarim (1.84×), MK (3.8×), Jonah (6.39×), and Academy Award for Best Original Score (10.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Powertrain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.