Rascasse Audience Intelligence

DuPont Registry Target Market in United States

A data profile of the people who buy, follow and care about DuPont Registry in United States — modelled from more than twelve digital signal sources. DuPont Registry has an estimated audience of 438,331 people in United States.

#4085among Brand in United States#2433in Business & Career

The average DuPont Registry fan in United States is 43.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Richard Hammond, Jewel-Osco, Cumberland Farms, with strongest over-indexing on Richard Hammond (86.41× the country average).

Demographically, the DuPont Registry audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DuPont Registry fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Richard Hammond.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DuPont Registry profile in United States.

Audience size
438K
in United States
Gender
15.0%♀
85.0% male
Age
43.4
average years
Country rank
#39533
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DuPont Registry

15.0% are female, 85.0% are male, average age 43.4.

Fig. 02

Gender split

15.0%
Female
85.0%
Male
Demographic split for DuPont Registry audience in United States
MetricValue
Female15.0%
Male85.0%
Average age43.4
Estimated audience size438,331
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the DuPont Registry audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

70.4%

of the worldwide DuPont Registry audience comes from United States.

Worldwide audience distribution share by country for DuPont Registry
CountryShare
United States70.4%
Canada5.5%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DuPont Registry audience in United States is strongest.

Fig. 05

Top regions by affinity

DuPont Registry customers by region in United States
#RegionReachAffinity×
01Florida~60K1.93×
02Nevada~6K1.43×
03Tennessee~10K1.38×
04Georgia~20K1.36×
05Colorado~9K1.26×
06South Carolina~8K1.26×
07Connecticut~5K1.26×
08Arizona~10K1.23×
09Texas~40K1.20×
10Utah~5K1.20×
11California~50K1.10×
12Illinois~20K1.10×
13Michigan~10K1.10×
14New Jersey~10K1.10×
15New York~30K1.09×
16North Carolina~10K1.05×
17Missouri~7K1.04×
18Washington~9K1.03×
19Ohio~10K1.02×
20Massachusetts~9K1.02×
21Alabama~6K1.02×
22Delaware~1K1.01×
23Rhode Island~1K1.00×
24New Hampshire~2K0.99×
25Maryland~7K0.98×
26Oklahoma~5K0.98×
27Kansas~3K0.98×
28Virginia~10K0.97×
29Iowa~3K0.96×
30Washington, District of Columbia~1K0.96×
31Oregon~5K0.95×
32Idaho~2K0.95×
33Indiana~7K0.94×
34New Mexico~2K0.94×
35Louisiana~5K0.93×
36Mississippi~3K0.93×
37Nebraska~2K0.92×
38West Virginia~2K0.92×
39Vermont<1K0.92×
40Pennsylvania~10K0.91×
41Arkansas~3K0.90×
42Wisconsin~6K0.89×
43Montana~1K0.87×
44Alaska<1K0.86×
45North Dakota<1K0.86×
46South Dakota<1K0.85×
47Minnesota~5K0.82×
48Kentucky~4K0.81×
49Hawaii~2K0.81×
50Maine~1K0.81×
Fig. 06

Affinity by region

Affinity by region — DuPont Registry, United States
0.81×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DuPont Registry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DuPont Registry audience
#·InterestCategoryAffinity×
01Richard HammondCars & Mobility86.41×
02Top GearMovies & TV25.15×
03Chef BoyardeeFood & Beverages24.88×
04Honda RidgelineCars & Mobility21.75×
05Cumberland FarmsShopping20.00×
06Diego RiveraArts & Culture20.00×
07Honda PilotCars & Mobility15.59×
08Orphan BlackMovies & TV14.97×
09Pagani HuayraCars & Mobility14.40×
10National Auto Sport AssociationSports13.90×
11Maze Runner (film series)Movies & TV13.46×
12Jewel-OscoShopping12.03×
13Porto's BakeryFood & Beverages10.07×
14Max VerstappenSports9.58×
15Car clubCars & Mobility8.23×
16Car and DriverCars & Mobility6.93×
17O'Reilly Auto PartsCars & Mobility4.52×
18Advance Auto PartsCars & Mobility4.07×
19CarGurusCars & Mobility3.56×
20AutoZoneCars & Mobility2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DuPont Registry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DuPont Registry audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.55×
Need for SecurityCONSERVATISM1.75×
Risk AppetiteTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DuPont Registry audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Healthy LifestyleBALANCE0.70×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DuPont Registry's target market in United States?

DuPont Registry's target market in United States covers an estimated 438,331 people, concentrated in Florida and California.

02

What is the gender split and age of DuPont Registry customers?

15.0% of the DuPont Registry audience are female, 85.0% are male, with an average age of 43.4 years.

03

Which brands do DuPont Registry fans like most?

DuPont Registry fans show strongest brand affinity for Richard Hammond (86.41×), Jewel-Osco (12.03×), and Cumberland Farms (20×) over the country average.

04

Where do DuPont Registry fans live in United States?

DuPont Registry fans in United States are most concentrated in Florida (reach ~60K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do DuPont Registry fans also like?

Beyond DuPont Registry itself, the audience over-indexes on Jewel-Osco (12.03×), Cumberland Farms (20×), Honda Pilot (15.59×), and Top Gear (25.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See DuPont Registry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DuPont Registry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →