DuPont Registry Audience in United States

DuPont Registry logo

DuPont Registry has an estimated audience of 434,587 people in United States. 15.0% are female, 85.0% are male, average age 43.4. Top regions: Florida, California, Texas. Top brand affinities: Keenan Allen, Steampunk, The Devil's Rejects, Home construction, Hammock camping.

The average DuPont Registry fan in United States is 43.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Keenan Allen, Steampunk, The Devil's Rejects, with strongest over-indexing on Keenan Allen (29.98× the country average). Demographically, the DuPont Registry audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of DuPont Registry fans

Demographic split for DuPont Registry audience in United States
MetricValue
Female15.0%
Male85.0%
Average age43.4
Estimated audience size434,587

Audience persona

The typical DuPont Registry fan in United States is more male, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Keenan Allen.

Top regions in United States

Top regions ranked by reach for DuPont Registry in United States
RegionReachAffinity
Florida57,0741.94×
California55,3041.16×
Texas47,5611.27×
New York27,1041.12×
Georgia19,8611.48×
Illinois17,1231.18×
North Carolina14,5801.11×
Ohio14,3031.07×
Pennsylvania13,5800.93×
Michigan12,8601.13×
New Jersey12,4781.13×
Arizona10,7341.21×
Virginia10,5871×
Tennessee10,5121.21×
Colorado9,1061.33×
Massachusetts9,0421.06×
Washington8,8271.01×
South Carolina8,5071.3×
Maryland7,7701.04×
Missouri7,4891.07×
Indiana7,4340.94×
Nevada6,7891.62×
Alabama6,3051.04×
Wisconsin5,7590.88×
Connecticut5,2161.2×
Louisiana5,1800.92×
Oklahoma4,9641.03×
Utah4,9011.26×
Oregon4,6570.93×
Minnesota4,4460.71×
Kentucky4,0230.74×
Iowa3,5681×
Mississippi3,1370.88×
Arkansas2,5380.71×
Kansas2,5200.74×
New Mexico2,0410.94×
Nebraska2,0150.92×
West Virginia1,8270.9×
Idaho1,7510.8×
New Hampshire1,6770.98×
Rhode Island1,4351.04×
Washington, District of Columbia1,3081×
Delaware1,1700.98×
Hawaii1,1420.61×
Maine8830.57×
Montana8050.67×
Wyoming6170.96×
South Dakota5760.57×
Alaska5080.55×
Vermont5070.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DuPont Registry audience
BrandAffinityCategory
Keenan Allen29.98×Sports
Steampunk14.75×Fashion & Accessoires
The Devil's Rejects20×Movies & TV
Home construction2.44×Home & Garden
Hammock camping12.11×Travel & Leisure
Israel3.21×Travel & Leisure
Combat sport2.21×Sports
3D printing3.38×Technology & Electronics
N1 road (South Africa)5.24×Travel & Leisure
MK5.27×Music & Radio
Keith Stanfield7.39×Movies & TV
Better Off Dead (film)10.61×Movies & TV
Minnesota1.62×Travel & Leisure
Tezz6.54×Movies & TV
Alaska1.54×Travel & Leisure
Naperville, Illinois6.8×Travel & Leisure
Acoustic music3.71×Music & Radio
Nebraska Cornhuskers football2.81×Sports
Notre Dame Fighting Irish football3.86×Sports
Urban horticulture2.68×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DuPont Registry audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
Quality AwarenessPREMIUM1.78
PatriotismCONSERVATISM1.75
Need for SecurityCONSERVATISM1.73
Risk AppetiteTHRILL1.66
Early Adopter MentalityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for DuPont Registry
CountryShare
United States70.6%
Canada5.6%
United Kingdom4.8%

See DuPont Registry audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does DuPont Registry have in United States?

DuPont Registry has an estimated audience of 434,587 people in United States, concentrated in Florida and California.

What is the gender split and age of DuPont Registry fans?

15.0% of DuPont Registry fans are female, 85.0% are male, with an average age of 43.4 years.

Which brands do DuPont Registry fans like most?

DuPont Registry fans show strongest brand affinity for Keenan Allen (29.98×), Steampunk (14.75×), and The Devil's Rejects (20×) over the country average.

Where do DuPont Registry fans live in United States?

DuPont Registry fans in United States are most concentrated in Florida (reach 57,074), California (reach 55,304), and Texas (reach 47,561). These three regions account for the largest share of the active audience.

What other brands do DuPont Registry fans also like?

Beyond DuPont Registry itself, the audience over-indexes on Steampunk (14.75×), The Devil's Rejects (20×), Home construction (2.44×), and Hammock camping (12.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DuPont Registry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.