DuPont Registry Audience in United States

DuPont Registry has an estimated audience of 434,587 people in United States. 15.0% are female, 85.0% are male, average age 43.4. Top regions: Florida, California, Texas. Top brand affinities: Richard Hammond, Honda Pilot, Honda Ridgeline, Top Gear, Toaster Strudel.

The average DuPont Registry fan in United States is 43.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Richard Hammond, Honda Pilot, Honda Ridgeline, with strongest over-indexing on Richard Hammond (90.2× the country average). Demographically, the DuPont Registry audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of DuPont Registry fans

Demographic split for DuPont Registry audience in United States
MetricValue
Female15.0%
Male85.0%
Average age43.4
Estimated audience size434,587

Audience persona

The typical DuPont Registry fan in United States is more male, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Richard Hammond.

Top regions in United States

Top regions ranked by reach for DuPont Registry in United States
RegionReachAffinity
Florida57,0741.94×
California55,3041.16×
Texas47,5611.27×
New York27,1041.12×
Georgia19,8611.48×
Illinois17,1231.18×
North Carolina14,5801.11×
Ohio14,3031.07×
Pennsylvania13,5800.93×
Michigan12,8601.13×
New Jersey12,4781.13×
Arizona10,7341.21×
Virginia10,5871×
Tennessee10,5121.21×
Colorado9,1061.33×
Massachusetts9,0421.06×
Washington8,8271.01×
South Carolina8,5071.3×
Maryland7,7701.04×
Missouri7,4891.07×
Indiana7,4340.94×
Nevada6,7891.62×
Alabama6,3051.04×
Wisconsin5,7590.88×
Connecticut5,2161.2×
Louisiana5,1800.92×
Oklahoma4,9641.03×
Utah4,9011.26×
Oregon4,6570.93×
Minnesota4,4460.71×
Kentucky4,0230.74×
Iowa3,5681×
Mississippi3,1370.88×
Arkansas2,5380.71×
Kansas2,5200.74×
New Mexico2,0410.94×
Nebraska2,0150.92×
West Virginia1,8270.9×
Idaho1,7510.8×
New Hampshire1,6770.98×
Rhode Island1,4351.04×
Washington, District of Columbia1,3081×
Delaware1,1700.98×
Hawaii1,1420.61×
Maine8830.57×
Montana8050.67×
Wyoming6170.96×
South Dakota5760.57×
Alaska5080.55×
Vermont5070.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DuPont Registry audience
BrandAffinityCategory
Richard Hammond90.2×Cars & Mobility
Honda Pilot24.57×Cars & Mobility
Honda Ridgeline32.17×Cars & Mobility
Top Gear31.55×Movies & TV
Toaster Strudel45.96×Food & Beverages
AutoZone4.06×Cars & Mobility
Cumberland Farms20×Shopping
O'Reilly Auto Parts6.12×Cars & Mobility
Max Verstappen11.82×Sports
Car and Driver9.15×Cars & Mobility
Advance Auto Parts5.63×Cars & Mobility
Dodge Charger11.49×Cars & Mobility
Jewel-Osco9.52×Shopping
Lamborghini Aventador17×Cars & Mobility
National Auto Sport Association18×Sports
Pagani Huayra17.43×Cars & Mobility
Diego Rivera20×Arts & Culture
Lewis Hamilton8.18×Sports
Chevrolet Camaro8.83×Cars & Mobility
Planet Fitness2.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DuPont Registry audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
Quality AwarenessPREMIUM1.78
PatriotismCONSERVATISM1.75
Need for SecurityCONSERVATISM1.73
Risk AppetiteTHRILL1.66
Early Adopter MentalityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for DuPont Registry
CountryShare
United States70.6%
Canada5.6%
United Kingdom4.8%

See DuPont Registry audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does DuPont Registry have in United States?

DuPont Registry has an estimated audience of 434,587 people in United States, concentrated in Florida and California.

What is the gender split and age of DuPont Registry fans?

15.0% of DuPont Registry fans are female, 85.0% are male, with an average age of 43.4 years.

Which brands do DuPont Registry fans like most?

DuPont Registry fans show strongest brand affinity for Richard Hammond (90.2×), Honda Pilot (24.57×), and Honda Ridgeline (32.17×) over the country average.

Where do DuPont Registry fans live in United States?

DuPont Registry fans in United States are most concentrated in Florida (reach 57,074), California (reach 55,304), and Texas (reach 47,561). These three regions account for the largest share of the active audience.

What other brands do DuPont Registry fans also like?

Beyond DuPont Registry itself, the audience over-indexes on Honda Pilot (24.57×), Honda Ridgeline (32.17×), Top Gear (31.55×), and Toaster Strudel (45.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DuPont Registry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.