Rascasse Audience Intelligence

Wigan Athletic F.C. Audience in United States

A data profile of the people who buy, follow and care about Wigan Athletic F.C. in United States — modelled from more than twelve digital signal sources. Wigan Athletic F.C. has an estimated audience of 158,920 people in United States.

#901among Soccer in United States#1086among Team in United States#6980in Sports

The average Wigan Athletic F.C. fan in United States is 27.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Richard Hammond, SC Freiburg, Borussia Dortmund, with strongest over-indexing on Richard Hammond (5510.95× the country average).

Demographically, the Wigan Athletic F.C. audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wigan Athletic F.C. fan in United States is more male, around 27.8 years old, with strong Spirituality tendencies and a notable affinity for Richard Hammond.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Wigan Athletic F.C. profile in United States.

Audience size
159K
in United States
Gender
40.9%♀
59.1% male
Age
27.8
average years
Country rank
#64953
Team in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wigan Athletic F.C. fans

40.9% are female, 59.1% are male, average age 27.8.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Wigan Athletic F.C. audience in United States
MetricValue
Female40.9%
Male59.1%
Average age27.8
Estimated audience size158,920
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Wigan Athletic F.C. audience in United States
Age bracketShare%
16-1958%
20-2917%
30-3911%
40-499%
50+5%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Wigan Athletic F.C. audience comes from United States.

Worldwide audience distribution share by country for Wigan Athletic F.C.
CountryShare
United Kingdom35.2%
United States8.0%
South Africa4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wigan Athletic F.C. audience in United States is strongest.

Fig. 05

Top regions by affinity

Wigan Athletic F.C. fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~3K2.17×
02Massachusetts~5K1.48×
03New Jersey~6K1.38×
04Washington, District of Columbia<1K1.34×
05New York~10K1.33×
06Maryland~4K1.30×
07Virginia~5K1.28×
08Connecticut~2K1.27×
09North Carolina~6K1.20×
10Florida~10K1.15×
11Illinois~6K1.14×
12Vermont<1K1.09×
13Colorado~3K1.08×
14Maine<1K1.08×
15New Hampshire<1K1.05×
16Alaska<1K1.05×
17Pennsylvania~5K1.02×
18Nevada~2K1.02×
19Rhode Island<1K1.02×
20California~20K1.00×
21Ohio~5K1.00×
22Washington~3K1.00×
23Indiana~3K1.00×
24Delaware<1K0.98×
25Oregon~2K0.97×
26South Dakota<1K0.97×
27Kentucky~2K0.96×
28North Dakota<1K0.96×
29Missouri~2K0.95×
30Minnesota~2K0.95×
31Kansas~1K0.94×
32Idaho<1K0.94×
33Montana<1K0.94×
34Tennessee~3K0.93×
35West Virginia<1K0.92×
36Wisconsin~2K0.91×
37Nebraska<1K0.91×
38Hawaii<1K0.91×
39Arizona~3K0.90×
40Mississippi~1K0.89×
41New Mexico<1K0.89×
42South Carolina~2K0.88×
43Utah~1K0.88×
44Iowa~1K0.88×
45Michigan~4K0.87×
46Louisiana~2K0.87×
47Oklahoma~2K0.85×
48Georgia~4K0.82×
49Texas~10K0.81×
50Alabama~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Wigan Athletic F.C., United States
0.80×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wigan Athletic F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wigan Athletic F.C. audience
#·InterestCategoryAffinity×
01Richard HammondCars & Mobility5510.95×
02Arminia BielefeldSports484.77×
03Lothar MatthäusSports380.36×
04FC AugsburgSports248.29×
05Pierre-Emerick AubameyangSports237.40×
06SC FreiburgSports221.88×
071. FC Union BerlinSports208.29×
08VfB StuttgartSports126.79×
09Brentford F.C.Sports126.44×
101. FSV Mainz 05Sports122.88×
11VfL WolfsburgSports100.09×
12Bayer 04 LeverkusenSports83.87×
13University of St AndrewsBusiness & Career81.30×
14Watford F.C.Sports80.83×
15Borussia DortmundSports73.96×
16S.S. LazioSports69.85×
17RB LeipzigSports64.80×
18United States national football teamSports55.69×
19A.S. RomaSports38.19×
20FIFA Club World CupSports37.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wigan Athletic F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wigan Athletic F.C. audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.95×
Risk AppetiteTHRILL1.92×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wigan Athletic F.C. audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Pet OwnershipJOY0.64×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wigan Athletic F.C. have in United States?

Wigan Athletic F.C. has an estimated audience of 158,920 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Wigan Athletic F.C. fans?

40.9% of Wigan Athletic F.C. fans are female, 59.1% are male, with an average age of 27.8 years.

03

Which brands do Wigan Athletic F.C. fans like most?

Wigan Athletic F.C. fans show strongest brand affinity for Richard Hammond (5510.95×), SC Freiburg (221.88×), and Borussia Dortmund (73.96×) over the country average.

04

Where do Wigan Athletic F.C. fans live in United States?

Wigan Athletic F.C. fans in United States are most concentrated in California (reach ~20K), Florida (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Wigan Athletic F.C. fans also like?

Beyond Wigan Athletic F.C. itself, the audience over-indexes on SC Freiburg (221.88×), Borussia Dortmund (73.96×), United States national football team (55.69×), and Arminia Bielefeld (484.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wigan Athletic F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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