Rascasse Audience Intelligence

Chevrolet Colorado Audience in United States

A data profile of the people who buy, follow and care about Chevrolet Colorado in United States — modelled from more than twelve digital signal sources. Chevrolet Colorado has an estimated audience of 1,808,390 people in United States.

#92among Car Model in United States#516in Cars & Mobility

The average Chevrolet Colorado fan in United States is 42.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Toyota Tacoma, AutoZone, Discount Tire, with strongest over-indexing on Toyota Tacoma (14.86× the country average).

Demographically, the Chevrolet Colorado audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chevrolet Colorado fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Toyota Tacoma.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chevrolet Colorado profile in United States.

Audience size
1.8M
in United States
Gender
15.8%♀
84.2% male
Age
42.3
average years
Country rank
#15401
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chevrolet Colorado fans

15.8% are female, 84.2% are male, average age 42.3.

Fig. 02

Gender split

15.8%
Female
84.2%
Male
Demographic split for Chevrolet Colorado audience in United States
MetricValue
Female15.8%
Male84.2%
Average age42.3
Estimated audience size1,808,390
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Chevrolet Colorado audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

61.8%

of the worldwide Chevrolet Colorado audience comes from United States.

Worldwide audience distribution share by country for Chevrolet Colorado
CountryShare
United States61.8%
Canada10.9%
Mexico6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevrolet Colorado audience in United States is strongest.

Fig. 05

Top regions by affinity

Chevrolet Colorado fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.44×
02Mississippi~20K1.40×
03Texas~200K1.39×
04Louisiana~30K1.38×
05Arkansas~20K1.33×
06New Mexico~10K1.30×
07Tennessee~40K1.23×
08Oklahoma~20K1.21×
09Florida~100K1.17×
10South Carolina~30K1.16×
11Georgia~60K1.15×
12Arizona~40K1.14×
13West Virginia~10K1.14×
14North Carolina~60K1.13×
15North Dakota~4K1.09×
16Kentucky~20K1.08×
17Colorado~30K1.07×
18Iowa~20K1.07×
19Kansas~20K1.06×
20Nebraska~9K1.04×
21Utah~20K1.03×
22South Dakota~4K1.03×
23Michigan~50K1.02×
24Idaho~9K1.01×
25Montana~5K1.01×
26Missouri~30K0.99×
27Virginia~40K0.95×
28Indiana~30K0.95×
29Hawaii~7K0.95×
30Maryland~30K0.94×
31Alaska~4K0.93×
32Nevada~20K0.91×
33Wisconsin~20K0.90×
34New Hampshire~6K0.88×
35Vermont~3K0.88×
36California~200K0.87×
37Maine~6K0.87×
38Connecticut~20K0.86×
39Delaware~4K0.86×
40Minnesota~20K0.83×
41Oregon~20K0.82×
42Rhode Island~5K0.82×
43Illinois~50K0.80×
44Ohio~40K0.80×
45Washington~30K0.80×
46New Jersey~40K0.77×
47Pennsylvania~50K0.75×
48New York~70K0.70×
49Massachusetts~20K0.70×
50Washington, District of Columbia~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Colorado, United States
0.68×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevrolet Colorado audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevrolet Colorado audience
#·InterestCategoryAffinity×
01Honda RidgelineCars & Mobility20.58×
02Burj KhalifaTravel & Leisure20.00×
03Chevrolet TahoeCars & Mobility17.84×
04Chevrolet EquinoxCars & Mobility17.63×
05Ford ExpeditionCars & Mobility15.55×
06Toyota TacomaCars & Mobility14.86×
07Acura MDXCars & Mobility14.20×
08Honda PilotCars & Mobility13.48×
09City carCars & Mobility10.14×
10Motorcycle helmetCars & Mobility8.18×
11Jeep WranglerCars & Mobility7.99×
12Family carCars & Mobility7.04×
13CarcareCars & Mobility6.67×
14HatchbackCars & Mobility5.80×
15Discount TireShopping5.37×
16Lawn mowerHome & Garden5.36×
17O'Reilly Auto PartsCars & Mobility4.80×
18Advance Auto PartsCars & Mobility4.61×
19AutoZoneCars & Mobility4.09×
20Used carCars & Mobility4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevrolet Colorado audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevrolet Colorado audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Need for SecurityCONSERVATISM2.28×
Family OrientationCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevrolet Colorado audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
CreativityOPEN0.68×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chevrolet Colorado have in United States?

Chevrolet Colorado has an estimated audience of 1,808,390 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chevrolet Colorado fans?

15.8% of Chevrolet Colorado fans are female, 84.2% are male, with an average age of 42.3 years.

03

Which brands do Chevrolet Colorado fans like most?

Chevrolet Colorado fans show strongest brand affinity for Toyota Tacoma (14.86×), AutoZone (4.09×), and Discount Tire (5.37×) over the country average.

04

Where do Chevrolet Colorado fans live in United States?

Chevrolet Colorado fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chevrolet Colorado fans also like?

Beyond Chevrolet Colorado itself, the audience over-indexes on AutoZone (4.09×), Discount Tire (5.37×), Motorcycle helmet (8.18×), and Chevrolet Tahoe (17.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Chevrolet Colorado audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Colorado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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