Acura ZDX Audience in United States

Acura ZDX logo

Acura ZDX has an estimated audience of 2,058,900 people in United States. 23.6% are female, 76.4% are male, average age 33.4. Top regions: California, Texas, New York. Top brand affinities: Queens College, City University of New York, Mathcore, Google Home, The Devil's Rejects, Urban Outfitters.

The average Acura ZDX fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Queens College, City University of New York, Mathcore, Google Home, with strongest over-indexing on Queens College, City University of New York (17.19× the country average). Demographically, the Acura ZDX audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Acura ZDX fans

Demographic split for Acura ZDX audience in United States
MetricValue
Female23.6%
Male76.4%
Average age33.4
Estimated audience size2,058,900

Audience persona

The typical Acura ZDX fan in United States is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Acura ZDX in United States
RegionReachAffinity
California469,8152.07×
Texas213,8641.21×
New York187,8871.63×
Florida181,7641.3×
New Jersey122,8462.35×
Illinois98,2231.43×
Georgia83,9001.32×
Pennsylvania82,8571.2×
Ohio78,1821.23×
Virginia72,6571.45×
North Carolina68,1561.1×
Washington67,3451.63×
Maryland66,7951.89×
Massachusetts57,0481.41×
Colorado44,1681.36×
Arizona38,4330.91×
Connecticut37,3201.81×
Michigan37,2860.69×
Tennessee33,9620.82×
Indiana31,2830.83×
Minnesota28,9000.98×
Missouri28,8700.87×
Oregon28,4211.2×
Wisconsin27,9360.9×
South Carolina24,7850.8×
Nevada22,4131.13×
Alabama18,4280.64×
Kentucky17,8640.69×
Louisiana17,6610.67×
Utah15,7380.85×
Oklahoma15,1700.66×
Kansas14,6560.9×
Arkansas11,0150.65×
Iowa9,9690.59×
Hawaii9,5291.08×
Mississippi8,5370.5×
New Hampshire7,7330.95×
Rhode Island7,6931.17×
Washington, District of Columbia7,5251.22×
Delaware7,3691.3×
Idaho6,5080.63×
Nebraska6,4010.62×
New Mexico6,3680.62×
West Virginia4,9940.52×
Maine3,8860.53×
Vermont2,8550.79×
South Dakota2,1900.46×
Montana2,1880.38×
Alaska1,8380.42×
North Dakota1,1840.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acura ZDX audience
BrandAffinityCategory
Queens College, City University of New York17.19×Business & Career
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
The Devil's Rejects17.19×Movies & TV
Urban Outfitters2.59×Shopping
The Historian16.48×Literature
Product design2×Business & Career
Endless Space24.57×Games
Tezz6.71×Movies & TV
Electrolyte3.68×Health
Jesse Plemons2.69×Movies & TV
Eurail16.57×Cars & Mobility
Grinch2.97×Movies & TV
Israel1.55×Travel & Leisure
Winemaking3.32×Food & Beverages
UK garage3.85×Music & Radio
Vocal harmony3.12×Music & Radio
Nebraska Cornhuskers football2.43×Sports
Home staging3.45×Home & Garden
Glossier3.35×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acura ZDX audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Risk AppetiteTHRILL2.03
PatriotismCONSERVATISM2.03
Luxury OrientationPREMIUM1.47
ExtroversionTHRILL1.38
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Acura ZDX
CountryShare
United States85.2%
Canada13.1%
Mexico1.1%

See Acura ZDX audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Acura ZDX have in United States?

Acura ZDX has an estimated audience of 2,058,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Acura ZDX fans?

23.6% of Acura ZDX fans are female, 76.4% are male, with an average age of 33.4 years.

Which brands do Acura ZDX fans like most?

Acura ZDX fans show strongest brand affinity for Queens College, City University of New York (17.19×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Acura ZDX fans live in United States?

Acura ZDX fans in United States are most concentrated in California (reach 469,815), Texas (reach 213,864), and New York (reach 187,887). These three regions account for the largest share of the active audience.

What other brands do Acura ZDX fans also like?

Beyond Acura ZDX itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), The Devil's Rejects (17.19×), and Urban Outfitters (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acura ZDX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.