How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 51 | NNissan Skyline | 2.4M | 31.3% | 29.1 | 18.3% | Car type |
| 52 | TToyota Prius | 2.4M | 25.7% | 37.0 | 36.7% | Car type |
| 53 | FFord Ranger | 2.4M | 20.1% | 35.4 | 29.1% | Car type |
| 54 | NNissan Altima | 2.4M | 52.6% | 39.6 | 36.1% | |
| 55 | DDodge Charger (B-body) | 2.4M | 34.9% | 34.6 | 28.4% | Car type |
| 56 | HHyundai Tucson | 2.4M | 11.0% | 40.2 | 33.1% | Car type |
| 57 | RRange Rover (L322) | 2.3M | 11.2% | 30.7 | 38.5% | Car type |
| 58 | JJeep Wagoneer | 2.3M | 96.5% | — | — | Car type |
| 59 | PPorsche Cayenne | 2.3M | 14.2% | 34.7 | 24.5% | Car type |
| 60 | VVolvo XC90 | 2.3M | 16.8% | 42.0 | 43.3% | Car type |
| 61 | SSubaru Outback | 2.3M | 42.0% | 39.6 | 27.6% | Car type |
| 62 | FFord Escape | 2.3M | 35.8% | 41.4 | 35.1% | Car type |
| 63 | KKia Sportage | 2.2M | 9.3% | 41.9 | 38.1% | Car type |
| 64 | HHyundai Kona | 2.2M | 19.0% | 41.6 | 35.1% | Car type |
| 65 | KKia Sorento | 2.2M | 17.3% | 42.3 | 37.7% | Car type |
| 66 | FFord Focus | 2.2M | 11.4% | 36.8 | 23.6% | Car type |
| 67 | FFord Fiesta | 2.2M | 12.8% | 33.5 | 28.5% | Car type |
| 68 | LLamborghini Aventador | 2.2M | 20.2% | 37.2 | 35.2% | Car type |
| 69 | CChevrolet Tahoe | 2.2M | 46.8% | 40.7 | 24.0% | Car type |
| 70 | DDodge Durango | 2.2M | 48.2% | 36.4 | 20.7% | Car type |
| 71 | HHyundai Elantra | 2.1M | 23.4% | 39.9 | 36.1% | |
| 72 | MMazda3 | 2.1M | 12.2% | 36.7 | 26.0% | |
| 73 | JJeep Compass | 2.1M | 12.7% | 41.1 | 29.5% | |
| 74 | AAudi Q7 | 2.1M | 17.7% | 42.6 | 33.3% | Car type |
| 75 | AAudi Q5 | 2.1M | 9.4% | 39.1 | 30.7% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in United States?
Jeep Wrangler currently leads with an estimated audience of 9.2M people in United States.