How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | TToyota Supra | 4.3M | 31.5% | 29.2 | 20.3% | Car type |
| 27 | MMazda CX-5 | 4M | 17.2% | 39.7 | 29.1% | |
| 28 | PPorsche 911 | 3.9M | 17.0% | 33.6 | 21.6% | Car type |
| 29 | FFord Explorer | 3.9M | 31.6% | 40.8 | 29.2% | |
| 30 | NNissan Rogue | 3.8M | 60.4% | 45.4 | 39.8% | Car type |
| 31 | HHonda Pilot | 3.8M | 66.1% | 43.1 | 37.3% | |
| 32 | CCadillac Escalade | 3.6M | 41.8% | 43.2 | 30.9% | Car type |
| 33 | TTesla Model S | 3.5M | 22.1% | 40.2 | 29.1% | Car type |
| 34 | BBMW X5 | 3.1M | 14.1% | 35.7 | 32.7% | Car type |
| 35 | RRange Rover (L405) | 3M | 17.1% | 41.8 | 17.8% | |
| 36 | TToyota Hilux | 3M | 11.6% | 39.3 | 23.6% | Car type |
| 37 | DDodge Charger (LX) | 3M | 44.9% | 36.1 | 17.0% | Car type |
| 38 | LLamborghini Urus | 3M | 23.3% | 35.6 | 27.6% | Car type |
| 39 | BBMW M3 | 2.9M | 15.8% | 29.5 | 19.6% | Car type |
| 40 | TToyota Sienna | 2.9M | 59.1% | 40.3 | 39.4% | Car type |
| 41 | BBMW 3 Series | 2.9M | 23.2% | 32.5 | 28.9% | Car type |
| 42 | KKia Stinger | 2.9M | 44.6% | 39.2 | 28.8% | Car type |
| 43 | TTesla Model X | 2.9M | 27.5% | 40.7 | 29.1% | Car type |
| 44 | FFord Expedition | 2.8M | 53.4% | 42.4 | 25.2% | Car type |
| 45 | AAcura MDX | 2.7M | 75.3% | 39.7 | 45.7% | Car type |
| 46 | SSubaru Forester | 2.7M | 30.6% | 39.1 | 27.5% | Car type |
| 47 | TToyota Sequoia | 2.7M | 69.9% | 41.5 | 25.1% | Car type |
| 48 | SSubaru Impreza | 2.6M | 32.0% | 33.4 | 22.1% | Car type |
| 49 | HHyundai Santa Fe | 2.6M | 22.8% | 44.2 | 36.1% | Car type |
| 50 | AAudi R8 | 2.5M | 17.8% | 35.2 | 21.4% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular car models compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in United States?
Jeep Wrangler currently leads with an estimated audience of 9.1M people in United States.