Kia Stinger Audience in United States

Kia Stinger has an estimated audience of 2,934,021 people in United States. 29.7% are female, 70.3% are male, average age 39.9. Top regions: Texas, California, Florida. Top brand affinities: Finnair, CarGurus, Autism Awareness, Capital One, Diabetes mellitus awareness.

The average Kia Stinger fan in United States is 39.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, CarGurus, Autism Awareness, with strongest over-indexing on Finnair (337.94× the country average). Demographically, the Kia Stinger audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Kia Stinger fans

Demographic split for Kia Stinger audience in United States
MetricValue
Female29.7%
Male70.3%
Average age39.9
Estimated audience size2,934,021

Audience persona

The typical Kia Stinger fan in United States is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Kia Stinger in United States
RegionReachAffinity
Texas366,0481.45×
California309,7500.96×
Florida276,4721.39×
Georgia144,8591.6×
New York108,1560.66×
North Carolina106,3941.21×
Illinois103,9131.06×
Ohio94,0841.04×
Arizona90,6111.51×
Pennsylvania86,6530.88×
Tennessee74,9001.27×
Virginia68,3900.96×
Michigan67,2110.88×
Indiana64,8051.21×
Missouri63,6331.35×
Alabama62,1401.52×
New Jersey61,8480.83×
Louisiana56,1331.48×
South Carolina52,7711.2×
Oklahoma48,0581.48×
Washington47,7350.81×
Colorado45,2040.98×
Maryland43,5690.86×
Kentucky42,2511.15×
Mississippi38,7941.6×
Massachusetts35,8540.62×
Wisconsin33,5300.76×
Arkansas32,6301.35×
Minnesota31,0640.74×
Utah30,4021.16×
Nevada29,5191.04×
Kansas27,6701.2×
Oregon23,1790.69×
Connecticut23,1520.79×
Iowa22,6370.94×
New Mexico19,0591.3×
Idaho15,2481.04×
West Virginia13,9071.02×
Nebraska13,4410.91×
Hawaii8,3040.66×
New Hampshire6,8330.59×
Delaware6,7940.84×
Maine6,5260.62×
Rhode Island6,0460.65×
Washington, District of Columbia5,6380.64×
North Dakota5,5380.92×
South Dakota5,3540.79×
Montana4,8840.6×
Alaska3,6580.58×
Wyoming3,5270.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia Stinger audience
BrandAffinityCategory
Finnair337.94×Travel & Leisure
CarGurus11.64×Cars & Mobility
Autism Awareness13.43×Health
Capital One5.58×Business & Career
Diabetes mellitus awareness8.88×Health
Google Maps5×Internet & Social Media
Mid-size car18.97×Cars & Mobility
Family car11.67×Cars & Mobility
Microblogging9.04×Technology & Electronics
Singer-songwriter4.03×Music & Radio
Indeed.com3.56×Business & Career
Honda Accord12.15×Cars & Mobility
Enterprise Rent-A-Car5.06×Cars & Mobility
Income tax9.47×Business & Career
Kia Sportage16.03×Cars & Mobility
Hyundai Elantra15.64×Cars & Mobility
Aaron Rodgers4.36×Sports
Circle K4.7×Shopping
DeviantArt4.48×Internet & Social Media
AutoZone2.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia Stinger audience
TraitClusterScore
Family OrientationCONSERVATISM3.13
Luxury OrientationPREMIUM1.46
Quality AwarenessPREMIUM1.27
Early Adopter MentalityPOWER1.24
Need for SecurityCONSERVATISM1.22
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Kia Stinger
CountryShare
United States45.4%
Poland8.0%
Germany5.7%

See Kia Stinger audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Kia Stinger have in United States?

Kia Stinger has an estimated audience of 2,934,021 people in United States, concentrated in Texas and California.

What is the gender split and age of Kia Stinger fans?

29.7% of Kia Stinger fans are female, 70.3% are male, with an average age of 39.9 years.

Which brands do Kia Stinger fans like most?

Kia Stinger fans show strongest brand affinity for Finnair (337.94×), CarGurus (11.64×), and Autism Awareness (13.43×) over the country average.

Where do Kia Stinger fans live in United States?

Kia Stinger fans in United States are most concentrated in Texas (reach 366,048), California (reach 309,750), and Florida (reach 276,472). These three regions account for the largest share of the active audience.

What other brands do Kia Stinger fans also like?

Beyond Kia Stinger itself, the audience over-indexes on CarGurus (11.64×), Autism Awareness (13.43×), Capital One (5.58×), and Diabetes mellitus awareness (8.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Stinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.