Rascasse Audience Intelligence

Kia Stinger Audience in United States

A data profile of the people who buy, follow and care about Kia Stinger in United States — modelled from more than twelve digital signal sources. Kia Stinger has an estimated audience of 2,913,644 people in United States.

#65among Car type in United States#42among Car Model in United States#361in Cars & Mobility

The average Kia Stinger fan in United States is 39.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kia Motors, Mid-size car, Family car, with strongest over-indexing on Kia Motors (11.93× the country average).

Demographically, the Kia Stinger audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Stinger fan in United States is more male, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Kia Motors.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Stinger profile in United States.

Audience size
2.9M
in United States
Gender
28.8%♀
71.2% male
Age
39.2
average years
Country rank
#10555
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Stinger fans

28.8% are female, 71.2% are male, average age 39.2.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Kia Stinger audience in United States
MetricValue
Female28.8%
Male71.2%
Average age39.2
Estimated audience size2,913,644
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Kia Stinger audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Kia Stinger audience comes from United States.

Worldwide audience distribution share by country for Kia Stinger
CountryShare
United States44.6%
Poland7.8%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Stinger audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Stinger fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.62×
02Arkansas~40K1.58×
03Louisiana~60K1.55×
04Georgia~100K1.53×
05Alabama~60K1.52×
06Oklahoma~50K1.48×
07Texas~300K1.40×
08Arizona~80K1.37×
09Florida~300K1.34×
10Missouri~60K1.32×
11New Mexico~20K1.32×
12Tennessee~70K1.24×
13Indiana~70K1.23×
14Kansas~30K1.19×
15South Carolina~50K1.18×
16North Carolina~100K1.15×
17Kentucky~40K1.14×
18West Virginia~10K1.10×
19Utah~30K1.09×
20Idaho~20K1.06×
21Nebraska~10K1.02×
22North Dakota~6K1.02×
23Illinois~100K1.01×
24Ohio~90K1.01×
25Nevada~30K0.99×
26Iowa~20K0.98×
27Virginia~70K0.95×
28Colorado~40K0.95×
29California~300K0.91×
30Delaware~7K0.89×
31Pennsylvania~90K0.88×
32Maryland~40K0.87×
33South Dakota~6K0.87×
34Michigan~70K0.86×
35Wyoming~4K0.86×
36New Jersey~60K0.81×
37Wisconsin~40K0.81×
38Washington~50K0.79×
39Minnesota~30K0.79×
40Connecticut~20K0.78×
41Hawaii~9K0.71×
42Oregon~20K0.69×
43Rhode Island~6K0.68×
44Washington, District of Columbia~6K0.67×
45Montana~5K0.67×
46New Hampshire~8K0.66×
47Alaska~4K0.66×
48New York~100K0.65×
49Maine~7K0.65×
50Massachusetts~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Kia Stinger, United States
0.64×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Stinger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Stinger audience
#·InterestCategoryAffinity×
01Mid-size carCars & Mobility20.01×
02Subcompact carCars & Mobility15.10×
03Honda CityCars & Mobility14.69×
04Mazda6Cars & Mobility12.05×
05Kia MotorsCars & Mobility11.93×
06Infiniti Q50Cars & Mobility11.76×
07Acura TLXCars & Mobility11.39×
08Acura MDXCars & Mobility11.33×
09Lexus GXCars & Mobility11.32×
10Family carCars & Mobility10.75×
11Kia SorentoCars & Mobility9.99×
12Honda PilotCars & Mobility9.34×
13Nissan RogueCars & Mobility8.15×
14Toyota HighlanderCars & Mobility6.77×
15Honda CivicCars & Mobility6.34×
16HatchbackCars & Mobility5.20×
17CarGurusCars & Mobility3.14×
18Discount TireShopping2.94×
19Used CarsCars & Mobility2.93×
20Used carCars & Mobility2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Stinger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Stinger audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.95×
PatriotismCONSERVATISM1.55×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Stinger audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
MindfulnessBALANCE0.77×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Stinger have in United States?

Kia Stinger has an estimated audience of 2,913,644 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kia Stinger fans?

28.8% of Kia Stinger fans are female, 71.2% are male, with an average age of 39.2 years.

03

Which brands do Kia Stinger fans like most?

Kia Stinger fans show strongest brand affinity for Kia Motors (11.93×), Mid-size car (20.01×), and Family car (10.75×) over the country average.

04

Where do Kia Stinger fans live in United States?

Kia Stinger fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Stinger fans also like?

Beyond Kia Stinger itself, the audience over-indexes on Mid-size car (20.01×), Family car (10.75×), Acura MDX (11.33×), and Hatchback (5.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Stinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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