Kia Stinger Audience in Germany
Kia Stinger has an estimated audience of 366,360 people in Germany. 22.4% are female, 77.6% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Unique Gifts, I-Witness, Underarm hair, Metamorphoses.
The average Kia Stinger fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Unique Gifts, I-Witness, with strongest over-indexing on CAC 40 (2.37× the country average). Demographically, the Kia Stinger audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Kia Stinger fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 34.9 |
| Estimated audience size | 366,360 |
Audience persona
The typical Kia Stinger fan in Germany is more male, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,623 | 1.13× |
| Bayern | 66,354 | 1.13× |
| Baden-Württemberg | 56,447 | 1.13× |
| Niedersachsen | 37,709 | 1.06× |
| Hessen | 31,010 | 1.11× |
| Sachsen | 20,865 | 1.16× |
| Rheinland-Pfalz | 17,879 | 0.97× |
| Berlin | 14,958 | 0.91× |
| Brandenburg | 11,452 | 1.01× |
| Sachsen-Anhalt | 10,978 | 1.16× |
| Schleswig-Holstein | 9,224 | 0.7× |
| Hamburg | 9,199 | 1.11× |
| Thüringen | 8,844 | 0.95× |
| Mecklenburg-Vorpommern | 5,691 | 0.81× |
| Saarland | 3,780 | 0.84× |
| Bremen | 2,559 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.37× | Business & Career |
| Unique Gifts | 1.67× | Shopping |
| I-Witness | 12.88× | Movies & TV |
| Underarm hair | 8.45× | Beauty & Wellness |
| Metamorphoses | 3.63× | Literature |
| Birthday Gifts | 1.62× | Kids & Family |
| Leverage (TV series) | 5.75× | Movies & TV |
| L'eau d'Issey | 10.83× | Beauty & Wellness |
| Icon (magazine) | 1.8× | Arts & Culture |
| Digital literacy | 16.04× | Internet & Social Media |
| Hipster | 4.74× | Politics & Society |
| Stucco | 1.63× | Home & Garden |
| Loincloth | 1.77× | Fashion & Accessoires |
| Acoustic music | 2.37× | Music & Radio |
| The Perks of Being a Wallflower (film) | 4.12× | Movies & TV |
| Golem | 1.86× | Technology & Electronics |
| Noodle (Gorillaz) | 1.8× | Music & Radio |
| Pumuckl | 3.45× | Movies & TV |
| Alsancak | 12.95× | |
| Brăila | 5.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.99 |
| Luxury Orientation | PREMIUM | 1.39 |
| Early Adopter Mentality | POWER | 1.32 |
| Indulgence | JOY | 1.28 |
| Need for Security | CONSERVATISM | 1.25 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.4% |
| Poland | 8.0% |
| Germany | 5.7% |
See Kia Stinger audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Kia Stinger have in Germany?
Kia Stinger has an estimated audience of 366,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Stinger fans?
22.4% of Kia Stinger fans are female, 77.6% are male, with an average age of 34.9 years.
Which brands do Kia Stinger fans like most?
Kia Stinger fans show strongest brand affinity for CAC 40 (2.37×), Unique Gifts (1.67×), and I-Witness (12.88×) over the country average.
Where do Kia Stinger fans live in Germany?
Kia Stinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,623), Bayern (reach 66,354), and Baden-Württemberg (reach 56,447). These three regions account for the largest share of the active audience.
What other brands do Kia Stinger fans also like?
Beyond Kia Stinger itself, the audience over-indexes on Unique Gifts (1.67×), I-Witness (12.88×), Underarm hair (8.45×), and Metamorphoses (3.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Stinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.