Tesla Model 3 Audience in United States

Tesla Model 3 logo

Tesla Model 3 has an estimated audience of 4,628,900 people in United States. 28.1% are female, 71.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: N1 road (South Africa), Vocal harmony, Tipsy Elves, Historic site, Elsword.

The average Tesla Model 3 fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include N1 road (South Africa), Vocal harmony, Tipsy Elves, with strongest over-indexing on N1 road (South Africa) (5.59× the country average). Demographically, the Tesla Model 3 audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Tesla Model 3 fans

Demographic split for Tesla Model 3 audience in United States
MetricValue
Female28.1%
Male71.9%
Average age40.3
Estimated audience size4,628,900

Audience persona

The typical Tesla Model 3 fan in United States is more male, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Tesla Model 3 in United States
RegionReachAffinity
California1,330,5452.61×
Texas524,9431.32×
Florida476,8211.52×
New York311,0321.2×
New Jersey193,9791.65×
Georgia190,6271.34×
Illinois186,8271.21×
Washington164,4991.77×
Pennsylvania158,4991.02×
North Carolina146,2981.05×
Virginia143,4701.27×
Arizona133,2351.41×
Ohio128,2020.9×
Michigan111,0940.92×
Massachusetts107,2131.18×
Maryland106,5871.34×
Nevada88,5421.98×
Tennessee81,4890.88×
Colorado78,5451.08×
Indiana74,2260.88×
Missouri65,0020.87×
Minnesota64,1210.97×
Oregon61,9341.17×
South Carolina57,6130.83×
Connecticut54,9321.18×
Wisconsin50,9550.73×
Utah47,9061.16×
Alabama47,8520.74×
Louisiana43,8750.74×
Kentucky43,4600.75×
Oklahoma35,6960.69×
Hawaii29,9211.5×
Kansas27,9380.77×
Arkansas25,2120.66×
Iowa24,9130.65×
Mississippi22,8730.6×
Idaho18,4700.8×
Nebraska16,4910.71×
New Mexico16,1380.7×
Washington, District of Columbia14,4371.04×
New Hampshire14,3120.78×
Rhode Island13,1460.89×
Delaware12,8191×
West Virginia11,6180.54×
Maine10,7810.65×
Montana7,4150.58×
Alaska5,8540.59×
South Dakota5,7650.54×
North Dakota5,4450.57×
Vermont4,6520.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Model 3 audience
BrandAffinityCategory
N1 road (South Africa)5.59×Travel & Leisure
Vocal harmony5.46×Music & Radio
Tipsy Elves10.92×Shopping
Historic site4.55×Arts & Culture
Elsword14.52×Games
Hipster8.37×Politics & Society
Governor of Michigan6.15×Politics & Society
Israel1.6×Travel & Leisure
Carnivàle12.53×Movies & TV
Northrop Grumman4.81×Business & Career
Grinch2.99×Movies & TV
Kansas1.71×Travel & Leisure
Nebraska Cornhuskers football2.33×Sports
Goop3.44×Internet & Social Media
MK2.62×Music & Radio
Hypertext3.77×Technology & Electronics
Fairy godmother4.65×Literature
Academy Award for Best Original Score10.36×Movies & TV
Wok3.68×Food & Beverages
JDSU1.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Model 3 audience
TraitClusterScore
Early Adopter MentalityPOWER1.61
Luxury OrientationPREMIUM1.52
Quality AwarenessPREMIUM1.5
Family OrientationCONSERVATISM1.4
Need for SecurityCONSERVATISM1.38
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Tesla Model 3
CountryShare
United States29.3%
Germany8.1%
France7.9%

See Tesla Model 3 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Tesla Model 3 have in United States?

Tesla Model 3 has an estimated audience of 4,628,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Model 3 fans?

28.1% of Tesla Model 3 fans are female, 71.9% are male, with an average age of 40.3 years.

Which brands do Tesla Model 3 fans like most?

Tesla Model 3 fans show strongest brand affinity for N1 road (South Africa) (5.59×), Vocal harmony (5.46×), and Tipsy Elves (10.92×) over the country average.

Where do Tesla Model 3 fans live in United States?

Tesla Model 3 fans in United States are most concentrated in California (reach 1,330,545), Texas (reach 524,943), and Florida (reach 476,821). These three regions account for the largest share of the active audience.

What other brands do Tesla Model 3 fans also like?

Beyond Tesla Model 3 itself, the audience over-indexes on Vocal harmony (5.46×), Tipsy Elves (10.92×), Historic site (4.55×), and Elsword (14.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Model 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.