A data profile of the people who buy, follow and care about Web page in United Kingdom — modelled from more than twelve digital signal sources. Web page has an estimated audience of 4,134,832 people in United Kingdom.
The average Web page fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, WhatsApp, with strongest over-indexing on Wikipedia (4.37× the country average).
Demographically, the Web page audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Web page fan in United Kingdom is more female, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Web page profile in United Kingdom.
56.8% are female, 43.2% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.5 |
| Estimated audience size | 4,134,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Web page audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 5.6% |
| Italy | 4.4% |
Where the Web page audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.62× | |
| 02 | England | ~3M | 1.11× | |
| 03 | Yorkshire and the Humber | ~400K | 1.06× | |
| 04 | Wales | ~200K | 1.02× | |
| 05 | East of England | ~400K | 0.99× | |
| 06 | Northern Ireland | ~100K | 0.99× | |
| 07 | North East | ~200K | 0.98× | |
| 08 | South West | ~300K | 0.96× | |
| 09 | South East | ~500K | 0.95× | |
| 10 | East Midlands | ~300K | 0.95× | |
| 11 | Scotland | ~300K | 0.94× | |
| 12 | North West | ~400K | 0.83× |
The strongest cross-interests of the Web page audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.44× | ||
| 02 | Wikipedia | Internet & Social Media | 4.37× | ||
| 03 | Adoption | Kids & Family | 3.16× | ||
| 04 | Sketch comedy | Movies & TV | 3.10× | ||
| 05 | Drinking establishment | Food & Beverages | 2.99× | ||
| 06 | Risk management | Business & Career | 2.91× | ||
| 07 | Satire | Literature | 2.65× | ||
| 08 | Esso | Cars & Mobility | 2.57× | ||
| 09 | Fish and chips | Food & Beverages | 2.55× | ||
| 10 | Refrigerator | Home & Garden | 2.36× | ||
| 11 | Hot tub | Home & Garden | 2.22× | ||
| 12 | Mobile home | Cars & Mobility | 2.15× | ||
| 13 | Hobby | Home & Garden | 2.14× | ||
| 14 | Internet & Social Media | 2.02× | |||
| 15 | Betfair | Games | 2.02× | ||
| 16 | William Hill (bookmaker) | Games | 2.01× | ||
| 17 | Distilled beverage | Food & Beverages | 1.83× | ||
| 18 | Aldi | Shopping | 1.70× | ||
| 19 | Politics | Politics & Society | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.73× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.75× |
Web page has an estimated audience of 4,134,832 people in United Kingdom, concentrated in England and South East.
56.8% of Web page fans are female, 43.2% are male, with an average age of 42.5 years.
Web page fans show strongest brand affinity for Wikipedia (4.37×), Hobby (2.14×), and WhatsApp (2.02×) over the country average.
Web page fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Web page itself, the audience over-indexes on Hobby (2.14×), WhatsApp (2.02×), Esso (2.57×), and William Hill (bookmaker) (2.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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