A data profile of the people who buy, follow and care about Web page in India — modelled from more than twelve digital signal sources. Web page has an estimated audience of 4,511,701 people in India.
Web page has an estimated audience of 4,511,701 people in India. 22.3% are female, 77.7% are male, average age 32.4. Top brand affinities: Game of Thrones, Stranger Things, Videography, Roman Reigns, Google News.
Top brand affinities include Game of Thrones, Stranger Things, Videography, with strongest over-indexing on Game of Thrones (1.59× the country average).
Demographically, the Web page audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Web page fan in India is more male, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for Game of Thrones.
The key figures that characterise the Web page profile in India.
22.3% are female, 77.7% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 32.4 |
| Estimated audience size | 4,511,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Web page audience comes from India.
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Web page audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 4.25× | ||
| 02 | Zootopia | Movies & TV | 4.25× | ||
| 03 | Pirates of the Caribbean (film series) | Movies & TV | 3.95× | ||
| 04 | Brock Lesnar | Sports | 3.89× | ||
| 05 | Roman Reigns | Sports | 3.66× | ||
| 06 | Google News | News | 2.92× | ||
| 07 | Videography | Internet & Social Media | 2.47× | ||
| 08 | Real property | Home & Garden | 2.22× | ||
| 09 | Stranger Things | Movies & TV | 1.82× | ||
| 10 | Wedding invitation | Home & Garden | 1.69× | ||
| 11 | Earring | Fashion & Accessoires | 1.67× | ||
| 12 | Engagement ring | Fashion & Accessoires | 1.62× | ||
| 13 | Nonprofit organization | Politics & Society | 1.62× | ||
| 14 | Innovation | Business & Career | 1.61× | ||
| 15 | Embroidery | Home & Garden | 1.60× | ||
| 16 | Game of Thrones | Movies & TV | 1.59× | ||
| 17 | Skirt | Fashion & Accessoires | 1.57× | ||
| 18 | Party dress | Fashion & Accessoires | 1.55× | ||
| 19 | Virtual private network | Technology & Electronics | 1.55× | ||
| 20 | Gemstone | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.68× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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