A data profile of the people who buy, follow and care about Web page in Brazil — modelled from more than twelve digital signal sources. Web page has an estimated audience of 6,310,368 people in Brazil.
Web page has an estimated audience of 6,310,368 people in Brazil. 60.7% are female, 39.3% are male, average age 36.1. Top brand affinities: Seleção Brasileira, Shopping malls, Medicine, Soul music, Jazz music.
Top brand affinities include Seleção Brasileira, Shopping malls, Medicine, with strongest over-indexing on Seleção Brasileira (1.73× the country average).
Demographically, the Web page audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Web page fan in Brazil is more female, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Web page profile in Brazil.
60.7% are female, 39.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 36.1 |
| Estimated audience size | 6,310,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Web page audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Web page audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.30× | ||
| 02 | Borussia Dortmund | Sports | 3.30× | ||
| 03 | Spanish language | Politics & Society | 2.28× | ||
| 04 | Soul music | Music & Radio | 1.83× | ||
| 05 | Shopping malls | Shopping | 1.75× | ||
| 06 | Jazz music | Music & Radio | 1.74× | ||
| 07 | Microsoft | Technology & Electronics | 1.74× | ||
| 08 | Seleção Brasileira | Sports | 1.73× | ||
| 09 | Medicine | Business & Career | 1.73× | ||
| 10 | Radio | Technology & Electronics | 1.73× | ||
| 11 | Action movies | Movies & TV | 1.68× | ||
| 12 | Basketball | Sports | 1.66× | ||
| 13 | Michael Jackson | Music & Radio | 1.65× | ||
| 14 | Telecommunication | Technology & Electronics | 1.64× | ||
| 15 | Heavy metal music | Music & Radio | 1.61× | ||
| 16 | Real property | Home & Garden | 1.57× | ||
| 17 | Spotify | Internet & Social Media | 1.55× | ||
| 18 | X | Internet & Social Media | 1.55× | ||
| 19 | Samsung | Technology & Electronics | 1.55× | ||
| 20 | College | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Tradition | CONSERVATISM | 1.50× | |
| Individualism | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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