Web page Audience in Germany
Web page has an estimated audience of 3,039,991 people in Germany. 52.1% are female, 47.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Este, Veneto, Time (magazine), Snow White (Fables), Home Delivery.
The average Web page fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Este, Veneto, Time (magazine), with strongest over-indexing on Saving (1.53× the country average). Demographically, the Web page audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Web page fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.4 |
| Estimated audience size | 3,039,991 |
Audience persona
The typical Web page fan in Germany is balanced, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 721,969 | 1.09× |
| Bayern | 494,771 | 1.01× |
| Baden-Württemberg | 461,236 | 1.11× |
| Niedersachsen | 275,268 | 0.93× |
| Hessen | 249,838 | 1.08× |
| Rheinland-Pfalz | 162,818 | 1.07× |
| Sachsen | 160,051 | 1.07× |
| Berlin | 154,108 | 1.13× |
| Schleswig-Holstein | 105,169 | 0.96× |
| Brandenburg | 92,396 | 0.98× |
| Thüringen | 74,235 | 0.96× |
| Hamburg | 69,877 | 1.02× |
| Sachsen-Anhalt | 67,646 | 0.86× |
| Mecklenburg-Vorpommern | 45,561 | 0.79× |
| Saarland | 38,444 | 1.03× |
| Bremen | 23,674 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 1.53× | Business & Career |
| Este, Veneto | 2.23× | Travel & Leisure |
| Time (magazine) | 1.56× | News |
| Snow White (Fables) | 1.74× | Literature |
| Home Delivery | 1.85× | Food & Beverages |
| Esra Erol | 3.59× | Movies & TV |
| The Journey (1959 film) | 8.69× | Movies & TV |
| Irish Ferries | 5.92× | Cars & Mobility |
| Mülheim | 2.08× | Travel & Leisure |
| Keeper (password manager) | 2.4× | Technology & Electronics |
| Hakone, Kanagawa | 3.45× | Travel & Leisure |
| Buying a House | 2.97× | Home & Garden |
| The Equalizer | 2.4× | Movies & TV |
| Solo climbing | 1.89× | Sports |
| Hoonigan | 5.61× | Cars & Mobility |
| The Hooters | 4.01× | Music & Radio |
| Knokke-Heist | 2.97× | Travel & Leisure |
| Samanyolu Haber | 1.96× | Movies & TV |
| Volvo V60 | 1.93× | Cars & Mobility |
| Humans (TV series) | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.14 |
| Community Orientation | OPEN | 1.1 |
| Convenience Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 5.6% |
| Italy | 4.4% |
See Web page audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Web page have in Germany?
Web page has an estimated audience of 3,039,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Web page fans?
52.1% of Web page fans are female, 47.9% are male, with an average age of 40.4 years.
Which brands do Web page fans like most?
Web page fans show strongest brand affinity for Saving (1.53×), Este, Veneto (2.23×), and Time (magazine) (1.56×) over the country average.
Where do Web page fans live in Germany?
Web page fans in Germany are most concentrated in Nordrhein-Westfalen (reach 721,969), Bayern (reach 494,771), and Baden-Württemberg (reach 461,236). These three regions account for the largest share of the active audience.
What other brands do Web page fans also like?
Beyond Web page itself, the audience over-indexes on Este, Veneto (2.23×), Time (magazine) (1.56×), Snow White (Fables) (1.74×), and Home Delivery (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.