Rascasse Audience Intelligence

Web page Audience in Germany

A data profile of the people who buy, follow and care about Web page in Germany — modelled from more than twelve digital signal sources. Web page has an estimated audience of 3,039,991 people in Germany.

#1278among Topic in Germany#124in Technology & Electronics

The average Web page fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Web server, Tagesschau, Müller (company), with strongest over-indexing on Web server (8.69× the country average).

Demographically, the Web page audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Web page fan in Germany is balanced, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Web server.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web page profile in Germany.

Audience size
3M
in Germany
Gender
52.1%♀
47.9% male
Age
40.4
average years
Country rank
#2077
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web page fans

52.1% are female, 47.9% are male, average age 40.4.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Web page audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age40.4
Estimated audience size3,039,991
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Web page audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Web page audience comes from Germany.

Worldwide audience distribution share by country for Web page
CountryShare
United States17.7%
Brazil5.6%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web page audience in Germany is strongest.

Fig. 05

Top regions by affinity

Web page fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K1.09×
02Baden-Württemberg~400K1.08×
03Hessen~300K1.08×
04Sachsen~200K1.07×
05Rheinland-Pfalz~200K1.06×
06Berlin~100K1.05×
07Nordrhein-Westfalen~700K1.03×
08Bremen~30K1.02×
09Thüringen~80K1.00×
10Hamburg~70K0.99×
11Bayern~500K0.98×
12Brandenburg~90K0.98×
13Schleswig-Holstein~100K0.94×
14Niedersachsen~300K0.92×
15Sachsen-Anhalt~70K0.92×
16Mecklenburg-Vorpommern~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Web page, Germany
0.88×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web page audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web page audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics8.69×
02James FrancoMovies & TV8.69×
03JIRATechnology & Electronics8.69×
04Jennifer Love HewittMovies & TV5.85×
05GitHubInternet & Social Media3.42×
06EurodanceMusic & Radio3.34×
07Dieter BohlenMusic & Radio2.82×
08Political scienceBusiness & Career2.56×
09Real propertyHome & Garden2.53×
10SatireLiterature2.49×
11Western UnionBusiness & Career2.48×
12TagesschauMovies & TV2.22×
13Müller (company)Food & Beverages1.91×
14FocusNews1.91×
15TransfermarktSports1.86×
16TattoosFashion & Accessoires1.80×
17DessertsFood & Beverages1.79×
18Netto Marken-DiscountShopping1.67×
19PoliticsPolitics & Society1.64×
20KitchenHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web page audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web page audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
SpiritualityBALANCE1.49×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web page audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Sports ActivityPOWER0.70×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web page have in Germany?

Web page has an estimated audience of 3,039,991 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Web page fans?

52.1% of Web page fans are female, 47.9% are male, with an average age of 40.4 years.

03

Which brands do Web page fans like most?

Web page fans show strongest brand affinity for Web server (8.69×), Tagesschau (2.22×), and Müller (company) (1.91×) over the country average.

04

Where do Web page fans live in Germany?

Web page fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Web page fans also like?

Beyond Web page itself, the audience over-indexes on Tagesschau (2.22×), Müller (company) (1.91×), Netto Marken-Discount (1.67×), and James Franco (8.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Web page audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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