Web page Audience in United States

Web page has an estimated audience of 19,801,997 people in United States. 54.4% are female, 45.6% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Dentistry, Dollar General, J. C. Penney, Made in USA, Las Vegas.

The average Web page fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dentistry, Dollar General, J. C. Penney, with strongest over-indexing on Dentistry (2.22× the country average). Demographically, the Web page audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Web page fans

Demographic split for Web page audience in United States
MetricValue
Female54.4%
Male45.6%
Average age41.2
Estimated audience size19,801,997

Audience persona

The typical Web page fan in United States is balanced, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Dentistry.

Top regions in United States

Top regions ranked by reach for Web page in United States
RegionReachAffinity
California2,344,2181.08×
Texas1,883,3501.11×
Florida1,595,1321.19×
New York1,365,2591.23×
Indiana1,178,8483.26×
Georgia721,9401.18×
Illinois655,8650.99×
North Carolina602,1501.01×
Pennsylvania596,9990.9×
Virginia525,4961.09×
Arizona502,4671.24×
New Jersey468,9070.93×
Ohio445,4130.73×
Michigan443,4050.86×
Massachusetts420,6011.08×
Maryland401,3851.18×
Washington393,1600.99×
Tennessee354,2140.89×
South Carolina316,1891.06×
Colorado310,1760.99×
Missouri304,4470.95×
Louisiana293,1621.15×
Alabama242,1880.88×
Oklahoma225,5881.03×
Kentucky218,4890.88×
Minnesota216,3440.76×
Oregon214,9870.95×
Wisconsin210,4330.71×
Mississippi201,9531.24×
Utah195,0041.1×
Nevada166,0470.87×
Arkansas157,4430.97×
Connecticut150,7590.76×
Kansas135,1380.87×
Iowa131,2760.8×
Nebraska87,8480.88×
New Mexico87,3890.88×
West Virginia81,6600.89×
Hawaii78,0390.92×
Idaho72,2660.73×
Washington, District of Columbia68,2671.15×
Maine54,1100.76×
Delaware50,9110.93×
Vermont45,2641.3×
New Hampshire44,8560.57×
Rhode Island43,3140.69×
Alaska40,7450.96×
North Dakota36,9800.91×
Montana35,5190.65×
South Dakota35,0590.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web page audience
BrandAffinityCategory
Dentistry2.22×Business & Career
Dollar General1.56×Shopping
J. C. Penney1.8×Shopping
Made in USA2.06×Business & Career
Las Vegas1.62×Travel & Leisure
Livemusic1.81×Music & Radio
Web server2.77×Technology & Electronics
Real property1.68×Home & Garden
Genetics1.51×Kids & Family
Five Below1.61×Shopping
FC Bayern Munich1.88×Sports
Wedding dress1.92×Fashion & Accessoires
Western Union2.17×Business & Career
IHOP1.51×Food & Beverages
Korean cuisine2.5×Food & Beverages
Hormone2×Health
L.L.Bean1.58×Fashion & Accessoires
Back to the Future3.03×Movies & TV
Kelley Blue Book1.57×Movies & TV
Breast Cancer awareness1.62×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web page audience
TraitClusterScore
Need for SecurityCONSERVATISM1.17
PatriotismCONSERVATISM1.16
SpiritualityBALANCE1.11
IndividualismJOY1.1
Convenience OrientationPREMIUM1.07
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Web page
CountryShare
United States17.7%
Brazil5.6%
Italy4.4%

See Web page audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Web page have in United States?

Web page has an estimated audience of 19,801,997 people in United States, concentrated in California and Texas.

What is the gender split and age of Web page fans?

54.4% of Web page fans are female, 45.6% are male, with an average age of 41.2 years.

Which brands do Web page fans like most?

Web page fans show strongest brand affinity for Dentistry (2.22×), Dollar General (1.56×), and J. C. Penney (1.8×) over the country average.

Where do Web page fans live in United States?

Web page fans in United States are most concentrated in California (reach 2,344,218), Texas (reach 1,883,350), and Florida (reach 1,595,132). These three regions account for the largest share of the active audience.

What other brands do Web page fans also like?

Beyond Web page itself, the audience over-indexes on Dollar General (1.56×), J. C. Penney (1.8×), Made in USA (2.06×), and Las Vegas (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.