Rascasse Audience Intelligence

Web page Audience in United States

A data profile of the people who buy, follow and care about Web page in United States — modelled from more than twelve digital signal sources. Web page has an estimated audience of 19,801,997 people in United States.

#1146among Topic in United States#82in Technology & Electronics

The average Web page fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Real property, Genetics, with strongest over-indexing on Web server (5.31× the country average).

Demographically, the Web page audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web page fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web page profile in United States.

Audience size
19.8M
in United States
Gender
54.4%♀
45.6% male
Age
41.2
average years
Country rank
#1667
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web page fans

54.4% are female, 45.6% are male, average age 41.2.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Web page audience in United States
MetricValue
Female54.4%
Male45.6%
Average age41.2
Estimated audience size19,801,997
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Web page audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Web page audience comes from United States.

Worldwide audience distribution share by country for Web page
CountryShare
United States17.7%
Brazil5.6%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web page audience in United States is strongest.

Fig. 05

Top regions by affinity

Web page fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~900K2.36×
02South Carolina~400K1.38×
03Georgia~700K1.21×
04Maryland~400K1.19×
05Mississippi~200K1.18×
06North Carolina~700K1.14×
07Louisiana~300K1.14×
08Florida~1.5M1.13×
09Texas~2M1.11×
10Alabama~300K1.11×
11Arizona~400K1.08×
12Virginia~500K1.07×
13Oklahoma~200K1.05×
14Vermont~40K1.04×
15New York~1M1.03×
16Utah~200K1.03×
17Washington, District of Columbia~60K1.03×
18South Dakota~50K1.03×
19California~2M1.02×
20Hawaii~90K1.01×
21Alaska~40K1.01×
22Kentucky~200K1.00×
23Arkansas~200K0.99×
24North Dakota~40K0.99×
25Illinois~600K0.97×
26Washington~400K0.97×
27Massachusetts~400K0.97×
28Kansas~200K0.97×
29Montana~50K0.97×
30Delaware~50K0.97×
31West Virginia~90K0.96×
32New Mexico~90K0.95×
33Nebraska~90K0.95×
34Pennsylvania~600K0.94×
35New Jersey~500K0.94×
36New Hampshire~70K0.94×
37Michigan~500K0.93×
38Tennessee~400K0.93×
39Missouri~300K0.93×
40Oregon~200K0.93×
41Idaho~90K0.93×
42Maine~70K0.93×
43Rhode Island~60K0.93×
44Colorado~300K0.91×
45Nevada~200K0.91×
46Iowa~100K0.91×
47Connecticut~200K0.87×
48Ohio~500K0.84×
49Wisconsin~300K0.84×
50Minnesota~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Web page, United States
0.83×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web page audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web page audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics5.31×
02Berlin WallTravel & Leisure3.28×
03ImprovisationMusic & Radio2.60×
04ShellfishFood & Beverages2.25×
05Public administrationBusiness & Career2.10×
06Real propertyHome & Garden1.96×
07Non-alcoholic beverageFood & Beverages1.93×
08Animal testingPolitics & Society1.84×
09FanaticsFashion & Accessoires1.80×
10Western UnionBusiness & Career1.74×
11GeneticsKids & Family1.71×
12Master of Business AdministrationBusiness & Career1.68×
13Virtual realityTechnology & Electronics1.66×
14Preventive healthcareHealth1.66×
15Britney SpearsMusic & Radio1.60×
16Made in USABusiness & Career1.58×
17Rail transportTravel & Leisure1.58×
18HormoneHealth1.56×
19DentistryBusiness & Career1.53×
20New York PostNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web page audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web page audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Career OrientationPOWER1.29×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web page audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Design AffinityPREMIUM0.70×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web page have in United States?

Web page has an estimated audience of 19,801,997 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web page fans?

54.4% of Web page fans are female, 45.6% are male, with an average age of 41.2 years.

03

Which brands do Web page fans like most?

Web page fans show strongest brand affinity for Web server (5.31×), Real property (1.96×), and Genetics (1.71×) over the country average.

04

Where do Web page fans live in United States?

Web page fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Web page fans also like?

Beyond Web page itself, the audience over-indexes on Real property (1.96×), Genetics (1.71×), Britney Spears (1.6×), and Dentistry (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Web page audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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