A data profile of the people who buy, follow and care about Web page in France — modelled from more than twelve digital signal sources. Web page has an estimated audience of 4,534,125 people in France.
Web page has an estimated audience of 4,534,125 people in France. 50.5% are female, 49.5% are male, average age 40.3. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Kitchen garden, Dentistry.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (170.65× the country average).
Demographically, the Web page audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Need for Security.
The typical Web page fan in France is balanced, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Web page profile in France.
50.5% are female, 49.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 40.3 |
| Estimated audience size | 4,534,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Web page audience comes from France.
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Web page audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 170.65× | ||
| 02 | Selfridges | Shopping | 157.55× | ||
| 03 | Christmas Gift | Kids & Family | 26.83× | ||
| 04 | Broadcasting of sports events | Movies & TV | 20.96× | ||
| 05 | Myspace | Internet & Social Media | 20.00× | ||
| 06 | Winx Club | Movies & TV | 20.00× | ||
| 07 | ICarly | Movies & TV | 20.00× | ||
| 08 | Christmas tree | Kids & Family | 18.76× | ||
| 09 | Big Time Rush | Movies & TV | 18.73× | ||
| 10 | Kitchen garden | Home & Garden | 16.87× | ||
| 11 | Dentistry | Business & Career | 16.06× | ||
| 12 | Zoom lens | Technology & Electronics | 16.06× | ||
| 13 | Girl power | Politics & Society | 12.34× | ||
| 14 | Hormone | Health | 10.88× | ||
| 15 | Breast Cancer awareness | Health | 10.51× | ||
| 16 | New Testament | Politics & Society | 9.66× | ||
| 17 | Single-lens reflex camera | Technology & Electronics | 8.70× | ||
| 18 | Improvisation | Music & Radio | 7.19× | ||
| 19 | Internet & Social Media | 2.46× | |||
| 20 | Real property | Home & Garden | 2.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.04× | |
| Need for Security | CONSERVATISM | 1.72× | |
| Spirituality | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Sustainability | BALANCE | 0.72× | |
| Community Orientation | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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