A data profile of the people who buy, follow and care about Web page in Italy — modelled from more than twelve digital signal sources. Web page has an estimated audience of 4,913,819 people in Italy.
Web page has an estimated audience of 4,913,819 people in Italy. 51.8% are female, 48.2% are male, average age 41.6. Top brand affinities: Wikipedia, WhatsApp, Kaley Cuoco, The Mentalist, Satire.
Top brand affinities include Wikipedia, WhatsApp, Kaley Cuoco, with strongest over-indexing on Wikipedia (4.72× the country average).
Demographically, the Web page audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Web page fan in Italy is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Web page profile in Italy.
51.8% are female, 48.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.6 |
| Estimated audience size | 4,913,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Web page audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.7% |
| Brazil | 5.6% |
| Italy | 4.4% |
The strongest cross-interests of the Web page audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kaley Cuoco | Movies & TV | 10.07× | ||
| 02 | Mayim Bialik | Movies & TV | 10.07× | ||
| 03 | The Mentalist | Movies & TV | 8.56× | ||
| 04 | Wikipedia | Internet & Social Media | 4.72× | ||
| 05 | Improvisation | Music & Radio | 3.92× | ||
| 06 | New Testament | Politics & Society | 3.75× | ||
| 07 | Satire | Literature | 3.28× | ||
| 08 | General practitioner | Health | 2.49× | ||
| 09 | Mediaset | Technology & Electronics | 2.40× | ||
| 10 | Genetics | Kids & Family | 2.04× | ||
| 11 | Sanremo Music Festival | Music & Radio | 1.99× | ||
| 12 | Adriatic Sea | Travel & Leisure | 1.92× | ||
| 13 | Champagne | Food & Beverages | 1.80× | ||
| 14 | Singer-songwriter | Music & Radio | 1.75× | ||
| 15 | Volunteering | Politics & Society | 1.75× | ||
| 16 | Travel website | Travel & Leisure | 1.74× | ||
| 17 | Milk | Food & Beverages | 1.71× | ||
| 18 | Internet & Social Media | 1.70× | |||
| 19 | SuperEnalotto | Games | 1.55× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.46× | |
| Spirituality | BALANCE | 1.33× | |
| Patriotism | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Web page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.