Black pepper Audience in Germany

Black pepper has an estimated audience of 342,971 people in Germany. 69.0% are female, 31.0% are male, average age 42.4. Top brand affinities: Motion Picture Association of America, Rossmann, Jersey (fabric), Goes, Pillow.
Top brand affinities include Motion Picture Association of America, Rossmann, Jersey (fabric), with strongest over-indexing on Motion Picture Association of America (18.4× the country average). Demographically, the Black pepper audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Black pepper fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 42.4 |
| Estimated audience size | 342,971 |
Audience persona
The typical Black pepper fan in Germany is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Motion Picture Association of America.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motion Picture Association of America | 18.4× | Movies & TV |
| Rossmann | 1.57× | Shopping |
| Jersey (fabric) | 9.72× | Fashion & Accessoires |
| Goes | 1.63× | Travel & Leisure |
| Pillow | 1.91× | Home & Garden |
| Mothercare | 2.44× | Kids & Family |
| Hakone, Kanagawa | 8× | Travel & Leisure |
| Samanyolu Haber | 5.38× | Movies & TV |
| Jack White | 1.78× | Movies & TV |
| Chorzów | 20× | Travel & Leisure |
| Gulli | 18.37× | Movies & TV |
| Este, Veneto | 1.72× | Travel & Leisure |
| Esra Erol | 3.66× | Movies & TV |
| Icon (magazine) | 1.51× | Arts & Culture |
| Sixx | 1.86× | Movies & TV |
| Ho, Ghana | 2.59× | Travel & Leisure |
| Video izle | 1.88× | |
| Picnic | 2.05× | Kids & Family |
| Information sensitivity | 2.78× | Technology & Electronics |
| Etiqueta Negra (magazine) | 20× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.92 |
| Healthy Lifestyle | BALANCE | 1.73 |
| Indulgence | JOY | 1.73 |
| Quality Awareness | PREMIUM | 1.73 |
| Pet Ownership | JOY | 1.65 |
| LGBTQ+ Identity | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 12.3% |
| Taiwan | 7.2% |
See Black pepper audiences in other countries
More Spice audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.