Black pepper Audience in Germany

Black pepper has an estimated audience of 342,971 people in Germany. 69.0% are female, 31.0% are male, average age 42.4. Top brand affinities: Western Union, Ankerkraut, Real property, Pinko (fashion), Tagesschau.

Top brand affinities include Western Union, Ankerkraut, Real property, with strongest over-indexing on Western Union (10.03× the country average). Demographically, the Black pepper audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Black pepper fans

Demographic split for Black pepper audience in Germany
MetricValue
Female69.0%
Male31.0%
Average age42.4
Estimated audience size342,971

Audience persona

The typical Black pepper fan in Germany is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Western Union.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black pepper audience
BrandAffinityCategory
Western Union10.03×Business & Career
Ankerkraut18.37×Food & Beverages
Real property7.83×Home & Garden
Pinko (fashion)20×Fashion & Accessoires
Tagesschau2.08×Movies & TV
Mercadona18.4×Shopping
Oxygen (TV channel)20×Movies & TV
Pets1.82×Pets & Animals
Satire3.96×Literature
Netto Marken-Discount1.97×Shopping
Bengali cuisine35.17×Food & Beverages
Focus3.09×News
U.S. Polo Assn.20×Fashion & Accessoires
Anna-Maria Zimmermann5.92×Music & Radio
Cat food2.85×Pets & Animals
Marilyn Manson6.72×Music & Radio
Automobiles1.64×Cars & Mobility
JACK & JONES11.29×Fashion & Accessoires
Pierre Franckh13.23×Movies & TV
Shake Shack16.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black pepper audience
TraitClusterScore
Design AffinityPREMIUM1.92
Healthy LifestyleBALANCE1.73
IndulgenceJOY1.73
Quality AwarenessPREMIUM1.73
Pet OwnershipJOY1.65
LGBTQ+ IdentityOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Black pepper
CountryShare
United States15.0%
Italy12.3%
Taiwan7.2%

See Black pepper audiences in other countries

More Spice audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Black pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.