Black pepper Audience in Germany
Black pepper has an estimated audience of 342,971 people in Germany. 69.0% are female, 31.0% are male, average age 42.4. Top brand affinities: Western Union, Ankerkraut, Real property, Pinko (fashion), Tagesschau.
Top brand affinities include Western Union, Ankerkraut, Real property, with strongest over-indexing on Western Union (10.03× the country average). Demographically, the Black pepper audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Black pepper fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 42.4 |
| Estimated audience size | 342,971 |
Audience persona
The typical Black pepper fan in Germany is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 10.03× | Business & Career |
| Ankerkraut | 18.37× | Food & Beverages |
| Real property | 7.83× | Home & Garden |
| Pinko (fashion) | 20× | Fashion & Accessoires |
| Tagesschau | 2.08× | Movies & TV |
| Mercadona | 18.4× | Shopping |
| Oxygen (TV channel) | 20× | Movies & TV |
| Pets | 1.82× | Pets & Animals |
| Satire | 3.96× | Literature |
| Netto Marken-Discount | 1.97× | Shopping |
| Bengali cuisine | 35.17× | Food & Beverages |
| Focus | 3.09× | News |
| U.S. Polo Assn. | 20× | Fashion & Accessoires |
| Anna-Maria Zimmermann | 5.92× | Music & Radio |
| Cat food | 2.85× | Pets & Animals |
| Marilyn Manson | 6.72× | Music & Radio |
| Automobiles | 1.64× | Cars & Mobility |
| JACK & JONES | 11.29× | Fashion & Accessoires |
| Pierre Franckh | 13.23× | Movies & TV |
| Shake Shack | 16.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.92 |
| Healthy Lifestyle | BALANCE | 1.73 |
| Indulgence | JOY | 1.73 |
| Quality Awareness | PREMIUM | 1.73 |
| Pet Ownership | JOY | 1.65 |
| LGBTQ+ Identity | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 12.3% |
| Taiwan | 7.2% |
See Black pepper audiences in other countries
More Spice audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.