Black pepper Audience in Germany

Black pepper logo

Black pepper has an estimated audience of 342,971 people in Germany. 69.0% are female, 31.0% are male, average age 42.4. Top brand affinities: Motion Picture Association of America, Rossmann, Jersey (fabric), Goes, Pillow.

Top brand affinities include Motion Picture Association of America, Rossmann, Jersey (fabric), with strongest over-indexing on Motion Picture Association of America (18.4× the country average). Demographically, the Black pepper audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Black pepper fans

Demographic split for Black pepper audience in Germany
MetricValue
Female69.0%
Male31.0%
Average age42.4
Estimated audience size342,971

Audience persona

The typical Black pepper fan in Germany is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Motion Picture Association of America.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black pepper audience
BrandAffinityCategory
Motion Picture Association of America18.4×Movies & TV
Rossmann1.57×Shopping
Jersey (fabric)9.72×Fashion & Accessoires
Goes1.63×Travel & Leisure
Pillow1.91×Home & Garden
Mothercare2.44×Kids & Family
Hakone, KanagawaTravel & Leisure
Samanyolu Haber5.38×Movies & TV
Jack White1.78×Movies & TV
Chorzów20×Travel & Leisure
Gulli18.37×Movies & TV
Este, Veneto1.72×Travel & Leisure
Esra Erol3.66×Movies & TV
Icon (magazine)1.51×Arts & Culture
Sixx1.86×Movies & TV
Ho, Ghana2.59×Travel & Leisure
Video izle1.88×
Picnic2.05×Kids & Family
Information sensitivity2.78×Technology & Electronics
Etiqueta Negra (magazine)20×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black pepper audience
TraitClusterScore
Design AffinityPREMIUM1.92
Healthy LifestyleBALANCE1.73
IndulgenceJOY1.73
Quality AwarenessPREMIUM1.73
Pet OwnershipJOY1.65
LGBTQ+ IdentityOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Black pepper
CountryShare
United States15.0%
Italy12.3%
Taiwan7.2%

See Black pepper audiences in other countries

More Spice audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Black pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.