Black pepper Audience in United States

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Black pepper has an estimated audience of 3,101,558 people in United States. 60.2% are female, 39.8% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Nationality, Layne Staley, Panama, MeatEater, Hebe.

The average Black pepper fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Layne Staley, Panama, with strongest over-indexing on Nationality (2.14× the country average). Demographically, the Black pepper audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Black pepper fans

Demographic split for Black pepper audience in United States
MetricValue
Female60.2%
Male39.8%
Average age41.6
Estimated audience size3,101,558

Audience persona

The typical Black pepper fan in United States is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Black pepper in United States
RegionReachAffinity
California419,8291.23×
Texas315,0391.18×
New York221,4341.28×
Florida220,7961.05×
Illinois122,4121.18×
Pennsylvania107,5581.03×
Georgia106,6381.12×
North Carolina93,6371×
New Jersey91,8891.16×
Ohio89,9420.94×
Michigan83,8971.03×
Virginia80,1071.06×
Washington69,4381.12×
Tennessee67,0871.08×
Massachusetts66,2941.08×
Maryland62,7861.18×
Arizona58,1660.92×
Indiana57,9601.02×
Minnesota50,7251.14×
Missouri49,3410.99×
South Carolina44,5580.95×
Kentucky44,3191.14×
Wisconsin43,7770.94×
Louisiana43,3041.08×
Alabama43,1421×
Colorado42,5120.87×
Oklahoma36,7061.07×
Oregon35,5191×
Connecticut32,8471.06×
Nevada30,2941.01×
Arkansas27,8021.09×
Iowa26,2661.03×
Mississippi26,2101.03×
Utah24,9740.9×
Kansas24,0130.98×
Nebraska14,0060.9×
Idaho13,7180.88×
Maine13,4171.21×
Hawaii13,3191×
New Mexico13,2200.85×
West Virginia13,1600.91×
New Hampshire10,7100.88×
Washington, District of Columbia9,5121.02×
Rhode Island9,0570.92×
Delaware7,3060.85×
Montana6,1810.72×
South Dakota5,9620.83×
North Dakota5,9400.93×
Alaska4,8340.73×
Vermont4,1700.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black pepper audience
BrandAffinityCategory
Nationality2.14×Politics & Society
Layne Staley3.15×Music & Radio
Panama1.7×Travel & Leisure
MeatEater2.29×Movies & TV
Hebe1.77×Home & Garden
Chiropractic education3.06×Business & Career
Superintendent (education)2.53×Business & Career
Colorado River1.57×Travel & Leisure
Software widget3.57×Technology & Electronics
Assassin's Creed: Revelations2.33×Games
life is good1.52×Music & Radio
Cockpit2.02×Travel & Leisure
Brunello Cucinelli1.62×Fashion & Accessoires
Cacique2.41×Food & Beverages
Hattiesburg, Mississippi2.08×Travel & Leisure
Lebanese cuisine1.59×Food & Beverages
Waterford1.82×Travel & Leisure
Cockpit1.84×Travel & Leisure
Bounce (film)2.47×Movies & TV
Barclays Center2.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black pepper audience
TraitClusterScore
IndulgenceJOY1.73
Urban LifestyleOPEN1.39
Healthy LifestyleBALANCE1.3
Price SensitivityPREMIUM1.27
TravellingTHRILL1.21
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Black pepper
CountryShare
United States15.0%
Italy12.3%
Taiwan7.2%

See Black pepper audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Black pepper have in United States?

Black pepper has an estimated audience of 3,101,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Black pepper fans?

60.2% of Black pepper fans are female, 39.8% are male, with an average age of 41.6 years.

Which brands do Black pepper fans like most?

Black pepper fans show strongest brand affinity for Nationality (2.14×), Layne Staley (3.15×), and Panama (1.7×) over the country average.

Where do Black pepper fans live in United States?

Black pepper fans in United States are most concentrated in California (reach 419,829), Texas (reach 315,039), and New York (reach 221,434). These three regions account for the largest share of the active audience.

What other brands do Black pepper fans also like?

Beyond Black pepper itself, the audience over-indexes on Layne Staley (3.15×), Panama (1.7×), MeatEater (2.29×), and Hebe (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.