Rascasse Audience Intelligence

Black pepper Audience in United States

A data profile of the people who buy, follow and care about Black pepper in United States — modelled from more than twelve digital signal sources. Black pepper has an estimated audience of 3,101,558 people in United States.

#16among Spice in United States#5015among Topic in United States#637in Food & Beverages

The average Black pepper fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wingstop, Pizza Hut, Trader Joe's, with strongest over-indexing on Wingstop (2.5× the country average).

Demographically, the Black pepper audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black pepper fan in United States is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black pepper profile in United States.

Audience size
3.1M
in United States
Gender
60.2%♀
39.8% male
Age
41.6
average years
Country rank
#10009
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black pepper fans

60.2% are female, 39.8% are male, average age 41.6.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Black pepper audience in United States
MetricValue
Female60.2%
Male39.8%
Average age41.6
Estimated audience size3,101,558
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Black pepper audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4923%
50+26%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Black pepper audience comes from United States.

Worldwide audience distribution share by country for Black pepper
CountryShare
United States15.0%
Italy12.3%
Taiwan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black pepper audience in United States is strongest.

Fig. 05

Top regions by affinity

Black pepper fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.20×
02New York~200K1.19×
03Texas~300K1.15×
04Maryland~60K1.15×
05Minnesota~50K1.14×
06New Jersey~90K1.12×
07Illinois~100K1.11×
08Georgia~100K1.09×
09Washington~70K1.08×
10Indiana~60K1.08×
11Louisiana~40K1.08×
12Kentucky~40K1.08×
13Hawaii~10K1.08×
14Maine~10K1.07×
15Arkansas~30K1.06×
16Mississippi~30K1.05×
17Massachusetts~60K1.03×
18Oklahoma~40K1.03×
19Connecticut~30K1.03×
20Iowa~30K1.03×
21North Dakota~7K1.03×
22Virginia~80K1.02×
23Alabama~40K1.02×
24Tennessee~60K1.01×
25Nebraska~20K1.01×
26Florida~200K1.00×
27Pennsylvania~100K1.00×
28North Carolina~90K1.00×
29Oregon~40K1.00×
30Kansas~20K1.00×
31Nevada~30K0.99×
32Michigan~80K0.97×
33Missouri~50K0.97×
34Washington, District of Columbia~9K0.97×
35Wisconsin~40K0.96×
36Ohio~90K0.95×
37South Carolina~40K0.95×
38Idaho~10K0.95×
39Alaska~6K0.95×
40Rhode Island~9K0.94×
41Delaware~8K0.94×
42Utah~30K0.93×
43West Virginia~10K0.93×
44South Dakota~7K0.93×
45Arizona~60K0.92×
46New Hampshire~10K0.90×
47New Mexico~10K0.89×
48Colorado~40K0.88×
49Vermont~5K0.87×
50Montana~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Black pepper, United States
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black pepper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black pepper audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages6.16×
02SausageFood & Beverages2.77×
03Non-alcoholic beverageFood & Beverages2.68×
04Microwave ovenHome & Garden2.67×
05Frying panHome & Garden2.51×
06WingstopFood & Beverages2.50×
07TablewareFood & Beverages2.02×
08Pizza HutFood & Beverages1.88×
09Fast casual restaurantsFood & Beverages1.86×
10Trader Joe'sShopping1.80×
11SubwayFood & Beverages1.76×
12PastryFood & Beverages1.64×
13GeneticsKids & Family1.59×
14Raising Cane's Chicken FingersFood & Beverages1.59×
15Organic foodFood & Beverages1.57×
16NostalgiaHome & Garden1.55×
17Domino's PizzaFood & Beverages1.54×
18PharmacyBusiness & Career1.53×
19Discount storesShopping1.52×
20Hardware storeHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black pepper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black pepper audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.73×
PatriotismCONSERVATISM1.33×
Urban LifestyleOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black pepper audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Pet OwnershipJOY0.73×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black pepper have in United States?

Black pepper has an estimated audience of 3,101,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black pepper fans?

60.2% of Black pepper fans are female, 39.8% are male, with an average age of 41.6 years.

03

Which brands do Black pepper fans like most?

Black pepper fans show strongest brand affinity for Wingstop (2.5×), Pizza Hut (1.88×), and Trader Joe's (1.8×) over the country average.

04

Where do Black pepper fans live in United States?

Black pepper fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Black pepper fans also like?

Beyond Black pepper itself, the audience over-indexes on Pizza Hut (1.88×), Trader Joe's (1.8×), Microwave oven (2.67×), and Subway (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Black pepper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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