Ricotta Audience in United States

Ricotta has an estimated audience of 864,798 people in United States. 74.4% are female, 25.6% are male, average age 43.8. Top brand affinities: Capital One, Google Maps, Indeed.com, Kia Sportage, Enterprise Rent-A-Car.

Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (5.01× the country average). Demographically, the Ricotta audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Sustainability.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Ricotta fans

Demographic split for Ricotta audience in United States
MetricValue
Female74.4%
Male25.6%
Average age43.8
Estimated audience size864,798

Audience persona

The typical Ricotta fan in United States is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ricotta audience
BrandAffinityCategory
Capital One5.01×Business & Career
Google Maps4.88×Internet & Social Media
Indeed.com4.66×Business & Career
Kia Sportage22.02×Cars & Mobility
Enterprise Rent-A-Car4.83×Cars & Mobility
Circle K5.51×Shopping
Texas RoadhouseFood & Beverages
CarGurus4.37×Cars & Mobility
AccuWeather4.28×Home & Garden
Google News3.78×News
Diane Keaton3.97×Movies & TV
DeviantArt4.36×Internet & Social Media
Khan Academy5.02×Business & Career
Wingstop2.77×Food & Beverages
Honda HR-V15×Cars & Mobility
Beetlejuice2.79×Movies & TV
Kendra Scott5.87×Fashion & Accessoires
Billy Bob Thornton4.81×Movies & TV
Livemusic2.86×Music & Radio
Dollar General2.09×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ricotta audience
TraitClusterScore
IndulgenceJOY2.12
SustainabilityBALANCE1.56
Healthy LifestyleBALANCE1.53
Design AffinityPREMIUM1.51
Price SensitivityPREMIUM1.46
TravellingTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Ricotta
CountryShare
Italy42.1%
United States14.2%
Germany4.5%

See Ricotta audiences in other countries

More Cheese audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ricotta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.