A data profile of the people who buy, follow and care about Samuel Koch in Germany — modelled from more than twelve digital signal sources. Samuel Koch has an estimated audience of 1,056,874 people in Germany.
The average Samuel Koch fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Thomas Gottschalk, Barbara Schöneberger, Water purification, with strongest over-indexing on Thomas Gottschalk (53.85× the country average).
Demographically, the Samuel Koch audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Samuel Koch fan in Germany is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Thomas Gottschalk.
The key figures that characterise the Samuel Koch profile in Germany.
57.7% are female, 42.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.5 |
| Estimated audience size | 1,056,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Samuel Koch audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 83.0% |
| Austria | 8.5% |
| Switzerland | 3.3% |
Where the Samuel Koch audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.15× | |
| 02 | Sachsen | ~60K | 1.15× | |
| 03 | Bayern | ~200K | 1.14× | |
| 04 | Niedersachsen | ~100K | 1.11× | |
| 05 | Rheinland-Pfalz | ~60K | 1.06× | |
| 06 | Thüringen | ~30K | 1.04× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.02× | |
| 08 | Sachsen-Anhalt | ~30K | 0.99× | |
| 09 | Schleswig-Holstein | ~40K | 0.97× | |
| 10 | Brandenburg | ~30K | 0.97× | |
| 11 | Saarland | ~10K | 0.97× | |
| 12 | Hessen | ~70K | 0.94× | |
| 13 | Mecklenburg-Vorpommern | ~20K | 0.93× | |
| 14 | Hamburg | ~20K | 0.90× | |
| 15 | Berlin | ~40K | 0.86× | |
| 16 | Bremen | ~8K | 0.84× |
The strongest cross-interests of the Samuel Koch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomas Gottschalk | Movies & TV | 53.85× | ||
| 02 | Water purification | Food & Beverages | 35.97× | ||
| 03 | Same-sex marriage | Kids & Family | 20.46× | ||
| 04 | Barbara Schöneberger | Movies & TV | 18.86× | ||
| 05 | Climate engineering | Business & Career | 15.50× | ||
| 06 | Scotland national football team | Sports | 15.31× | ||
| 07 | Ramadan (calendar month) | Politics & Society | 13.66× | ||
| 08 | Love Actually | Movies & TV | 11.56× | ||
| 09 | Earth Day | Politics & Society | 11.27× | ||
| 10 | Blake Lively | Movies & TV | 11.25× | ||
| 11 | Telegram | Internet & Social Media | 9.54× | ||
| 12 | New Year's Eve | Home & Garden | 8.63× | ||
| 13 | Michael Patrick Kelly | Music & Radio | 8.59× | ||
| 14 | Trello | Internet & Social Media | 8.53× | ||
| 15 | Maite Kelly | Music & Radio | 7.87× | ||
| 16 | Roland Kaiser | Music & Radio | 7.85× | ||
| 17 | Udo Jürgens | Music & Radio | 6.97× | ||
| 18 | Andy Borg | Music & Radio | 6.32× | ||
| 19 | Efficient energy use | Technology & Electronics | 4.04× | ||
| 20 | Tagesschau | Movies & TV | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.90× | |
| Sports Activity | POWER | 0.92× |
Samuel Koch has an estimated audience of 1,056,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
57.7% of Samuel Koch fans are female, 42.3% are male, with an average age of 42.5 years.
Samuel Koch fans show strongest brand affinity for Thomas Gottschalk (53.85×), Barbara Schöneberger (18.86×), and Water purification (35.97×) over the country average.
Samuel Koch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Samuel Koch itself, the audience over-indexes on Barbara Schöneberger (18.86×), Water purification (35.97×), Telegram (9.54×), and Roland Kaiser (7.85×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Samuel Koch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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