Rascasse Audience Intelligence

Vintage Style Audience in United States

A data profile of the people who buy, follow and care about Vintage Style in United States — modelled from more than twelve digital signal sources. Vintage Style has an estimated audience of 1,569,544 people in United States.

#7125among Topic in United States#757in Fashion & Accessoires

The average Vintage Style fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, The Hobbit, Brittany Snow, with strongest over-indexing on International education (20× the country average).

Demographically, the Vintage Style audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vintage Style fan in United States is more female, around 32.7 years old, with strong Design Affinity tendencies and a notable affinity for International education.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage Style profile in United States.

Audience size
1.6M
in United States
Gender
80.0%♀
20.0% male
Age
32.7
average years
Country rank
#17155
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage Style fans

80.0% are female, 20.0% are male, average age 32.7.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Vintage Style audience in United States
MetricValue
Female80.0%
Male20.0%
Average age32.7
Estimated audience size1,569,544
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Vintage Style audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Vintage Style audience comes from United States.

Worldwide audience distribution share by country for Vintage Style
CountryShare
United States21.9%
Italy10.8%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage Style audience in United States is strongest.

Fig. 05

Top regions by affinity

Vintage Style fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.29×
02Texas~200K1.19×
03Utah~20K1.18×
04Alaska~4K1.12×
05Virginia~40K1.09×
06Kansas~10K1.08×
07Vermont~3K1.08×
08Arizona~30K1.07×
09Washington~30K1.07×
10Hawaii~7K1.06×
11North Dakota~3K1.06×
12Georgia~50K1.05×
13Oregon~20K1.04×
14Mississippi~10K1.03×
15Idaho~8K1.03×
16South Dakota~4K1.03×
17Louisiana~20K1.01×
18Nevada~20K1.01×
19Montana~4K1.00×
20Tennessee~30K0.99×
21Oklahoma~20K0.99×
22Arkansas~10K0.99×
23Kentucky~20K0.98×
24Florida~100K0.97×
25North Carolina~50K0.97×
26New Mexico~8K0.97×
27Rhode Island~5K0.97×
28Delaware~4K0.97×
29West Virginia~7K0.96×
30Maine~5K0.96×
31New York~80K0.95×
32Indiana~30K0.95×
33Alabama~20K0.95×
34Nebraska~8K0.95×
35New Hampshire~6K0.95×
36Maryland~30K0.94×
37Missouri~20K0.94×
38South Carolina~20K0.94×
39Connecticut~10K0.94×
40Iowa~10K0.94×
41New Jersey~40K0.93×
42Washington, District of Columbia~4K0.93×
43Illinois~50K0.91×
44Colorado~20K0.91×
45Pennsylvania~50K0.90×
46Minnesota~20K0.90×
47Ohio~40K0.89×
48Michigan~40K0.88×
49Massachusetts~30K0.87×
50Wisconsin~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Vintage Style, United States
0.87×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage Style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage Style audience
#·InterestCategoryAffinity×
01International educationBusiness & Career20.00×
02Zumba DanceSports20.00×
03Cultural tourismTravel & Leisure20.00×
04Brownie (folklore)Food & Beverages20.00×
05The HobbitMovies & TV14.07×
06Meet the RobinsonsMovies & TV10.08×
07Gypsy styleFashion & Accessoires8.14×
08Disneyland ParisTravel & Leisure6.98×
09The Lord of the RingsMovies & TV6.93×
10Brittany SnowMovies & TV6.84×
11Unique GiftsShopping5.07×
12Bohemian styleFashion & Accessoires4.73×
13DC ComicsLiterature3.77×
14Digital artArts & Culture3.62×
15Retro styleFashion & Accessoires3.12×
16Digital photographyBusiness & Career2.90×
17AldiShopping2.11×
18SupermanMovies & TV2.05×
19Do it yourself (DIY)Home & Garden1.91×
20TikTokInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage Style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage Style audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.19×
Luxury OrientationPREMIUM2.07×
Community OrientationOPEN2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage Style audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Family OrientationCONSERVATISM0.71×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage Style have in United States?

Vintage Style has an estimated audience of 1,569,544 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vintage Style fans?

80.0% of Vintage Style fans are female, 20.0% are male, with an average age of 32.7 years.

03

Which brands do Vintage Style fans like most?

Vintage Style fans show strongest brand affinity for International education (20×), The Hobbit (14.07×), and Brittany Snow (6.84×) over the country average.

04

Where do Vintage Style fans live in United States?

Vintage Style fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vintage Style fans also like?

Beyond Vintage Style itself, the audience over-indexes on The Hobbit (14.07×), Brittany Snow (6.84×), Superman (2.05×), and Zumba Dance (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Vintage Style audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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