Vintage Style Audience in United States

Vintage Style logo

Vintage Style has an estimated audience of 1,569,544 people in United States. 80.0% are female, 20.0% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Product design, Elsword, Home equity, Bank account.

The average Vintage Style fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Product design, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (7.99× the country average). Demographically, the Vintage Style audience skews more female with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Vintage Style fans

Demographic split for Vintage Style audience in United States
MetricValue
Female80.0%
Male20.0%
Average age32.7
Estimated audience size1,569,544

Audience persona

The typical Vintage Style fan in United States is more female, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Vintage Style in United States
RegionReachAffinity
California235,5151.36×
Texas165,6881.23×
Florida112,6611.06×
New York89,0991.02×
Georgia54,0611.12×
Illinois50,9260.97×
North Carolina47,3651×
Virginia43,8901.15×
Pennsylvania41,7190.79×
Ohio40,3880.84×
Arizona39,4381.23×
New Jersey38,3010.96×
Washington36,1791.15×
Michigan36,0240.88×
Tennessee33,1821.05×
Indiana26,5160.92×
Maryland26,3770.98×
Massachusetts25,4620.82×
Missouri23,3150.92×
Colorado21,7570.88×
South Carolina21,4850.91×
Alabama20,0650.92×
Minnesota18,8660.84×
Kentucky18,7740.95×
Louisiana18,7090.92×
Wisconsin18,2360.77×
Oregon17,5970.98×
Utah17,4921.24×
Oklahoma17,0890.98×
Nevada16,3141.07×
Connecticut13,9940.89×
Kansas13,9521.13×
Mississippi13,7231.06×
Arkansas13,4101.04×
Iowa10,5960.82×
Idaho9,0671.15×
Hawaii8,3281.23×
Nebraska7,0080.89×
New Mexico6,9710.89×
West Virginia5,6640.78×
New Hampshire4,6670.75×
Alaska4,5221.35×
Maine4,5040.8×
Montana4,2710.98×
South Dakota3,8911.07×
North Dakota3,7891.17×
Wyoming3,6661.58×
Rhode Island3,6050.72×
Vermont3,5461.29×
Washington, District of Columbia3,4970.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vintage Style audience
BrandAffinityCategory
Lulu 黃路梓茵7.99×Movies & TV
Product design4.53×Business & Career
Elsword36.21×Games
Home equity3.61×Home & Garden
Bank account4.03×Business & Career
Dog breed1.52×Pets & Animals
Laneige6.05×Beauty & Wellness
Grinch4.11×Movies & TV
Natural rubber2.1×Cars & Mobility
Vocal harmony4.35×Music & Radio
Collectable1.51×Kids & Family
JDSU2.54×Business & Career
Electrolyte3.87×Health
Winemaking3.19×Food & Beverages
Monmouth County, New Jersey6.81×Travel & Leisure
Jesse Plemons2.26×Movies & TV
Home staging3.42×Home & Garden
Historic site2.74×Arts & Culture
Goop3.41×Internet & Social Media
Staycation2.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vintage Style audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.2
Luxury OrientationPREMIUM2.13
Design AffinityPREMIUM1.67
Pet OwnershipJOY1.62
SustainabilityBALANCE1.51
MindfulnessBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Vintage Style
CountryShare
United States21.9%
Italy10.8%
Germany9.4%

See Vintage Style audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Vintage Style have in United States?

Vintage Style has an estimated audience of 1,569,544 people in United States, concentrated in California and Texas.

What is the gender split and age of Vintage Style fans?

80.0% of Vintage Style fans are female, 20.0% are male, with an average age of 32.7 years.

Which brands do Vintage Style fans like most?

Vintage Style fans show strongest brand affinity for Lulu 黃路梓茵 (7.99×), Product design (4.53×), and Elsword (36.21×) over the country average.

Where do Vintage Style fans live in United States?

Vintage Style fans in United States are most concentrated in California (reach 235,515), Texas (reach 165,688), and Florida (reach 112,661). These three regions account for the largest share of the active audience.

What other brands do Vintage Style fans also like?

Beyond Vintage Style itself, the audience over-indexes on Product design (4.53×), Elsword (36.21×), Home equity (3.61×), and Bank account (4.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.