Vintage Style Audience in Germany
Vintage Style has an estimated audience of 673,625 people in Germany. 65.6% are female, 34.4% are male, average age 28.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sabrina Carpenter, Vintage clothing, Livemusic, Uniqlo, Comme des Garçons.
The average Vintage Style fan in Germany is 28.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sabrina Carpenter, Vintage clothing, Livemusic, with strongest over-indexing on Sabrina Carpenter (9.51× the country average). Demographically, the Vintage Style audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Vintage Style fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 28.2 |
| Estimated audience size | 673,625 |
Audience persona
The typical Vintage Style fan in Germany is more female, around 28.2 years old, with strong Sustainability tendencies and a notable affinity for Sabrina Carpenter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,575 | 0.97× |
| Bayern | 115,050 | 1.06× |
| Baden-Württemberg | 103,460 | 1.13× |
| Niedersachsen | 65,718 | 1× |
| Hessen | 54,185 | 1.06× |
| Sachsen | 37,589 | 1.14× |
| Rheinland-Pfalz | 36,352 | 1.08× |
| Berlin | 29,680 | 0.99× |
| Schleswig-Holstein | 24,712 | 1.02× |
| Brandenburg | 22,899 | 1.1× |
| Thüringen | 18,070 | 1.05× |
| Sachsen-Anhalt | 14,824 | 0.85× |
| Hamburg | 14,608 | 0.96× |
| Mecklenburg-Vorpommern | 12,138 | 0.94× |
| Saarland | 7,598 | 0.92× |
| Bremen | 4,240 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 9.51× | Music & Radio |
| Vintage clothing | 4.6× | Fashion & Accessoires |
| Livemusic | 3.57× | Music & Radio |
| Uniqlo | 4.08× | Shopping |
| Comme des Garçons | 8.24× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.3× | Home & Garden |
| Spiegel Online | 2.18× | News |
| Hermès | 2.61× | Fashion & Accessoires |
| Breuninger | 2.8× | Fashion & Accessoires |
| Harry Potter | 1.58× | Movies & TV |
| Etsy | 3.11× | Fashion & Accessoires |
| Designer clothing | 3.73× | Fashion & Accessoires |
| Art jewelry | 4.66× | Fashion & Accessoires |
| H&M | 1.89× | Shopping |
| Streetwear | 2.68× | Fashion & Accessoires |
| Nike | 2.44× | Fashion & Accessoires |
| Ski resort | 3.19× | Travel & Leisure |
| Batman | 2.08× | Movies & TV |
| Outerwear | 4.47× | Fashion & Accessoires |
| Urban Outfitters | 4.11× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.4 |
| Early Adopter Mentality | POWER | 1.91 |
| DIY Mentality | THRILL | 1.67 |
| Luxury Orientation | PREMIUM | 1.63 |
| Design Affinity | PREMIUM | 1.63 |
| Creativity | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 10.8% |
| Germany | 9.4% |
See Vintage Style audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vintage Style have in Germany?
Vintage Style has an estimated audience of 673,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage Style fans?
65.6% of Vintage Style fans are female, 34.4% are male, with an average age of 28.2 years.
Which brands do Vintage Style fans like most?
Vintage Style fans show strongest brand affinity for Sabrina Carpenter (9.51×), Vintage clothing (4.6×), and Livemusic (3.57×) over the country average.
Where do Vintage Style fans live in Germany?
Vintage Style fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,575), Bayern (reach 115,050), and Baden-Württemberg (reach 103,460). These three regions account for the largest share of the active audience.
What other brands do Vintage Style fans also like?
Beyond Vintage Style itself, the audience over-indexes on Vintage clothing (4.6×), Livemusic (3.57×), Uniqlo (4.08×), and Comme des Garçons (8.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.