Rascasse Audience Intelligence

Vintage Style Audience in Germany

A data profile of the people who buy, follow and care about Vintage Style in Germany — modelled from more than twelve digital signal sources. Vintage Style has an estimated audience of 673,625 people in Germany.

#3946among Topic in Germany#463in Fashion & Accessoires

The average Vintage Style fan in Germany is 28.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Isabel Marant, Robert Redford, with strongest over-indexing on Sabrina Carpenter (9.51× the country average).

Demographically, the Vintage Style audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vintage Style fan in Germany is more female, around 28.2 years old, with strong Quality Awareness tendencies and a notable affinity for Sabrina Carpenter.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage Style profile in Germany.

Audience size
674K
in Germany
Gender
65.6%♀
34.4% male
Age
28.2
average years
Country rank
#9134
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage Style fans

65.6% are female, 34.4% are male, average age 28.2.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Vintage Style audience in Germany
MetricValue
Female65.6%
Male34.4%
Average age28.2
Estimated audience size673,625
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Vintage Style audience in Germany
Age bracketShare%
16-1952%
20-2921%
30-3913%
40-4910%
50+4%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Vintage Style audience comes from Germany.

Worldwide audience distribution share by country for Vintage Style
CountryShare
United States21.9%
Italy10.8%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage Style audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vintage Style fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.15×
02Sachsen~40K1.10×
03Baden-Württemberg~100K1.07×
04Hessen~50K1.04×
05Rheinland-Pfalz~40K1.04×
06Bayern~100K1.03×
07Thüringen~20K1.03×
08Niedersachsen~70K1.00×
09Schleswig-Holstein~20K1.00×
10Saarland~8K0.99×
11Hamburg~10K0.97×
12Mecklenburg-Vorpommern~10K0.96×
13Bremen~6K0.96×
14Nordrhein-Westfalen~100K0.95×
15Berlin~30K0.95×
16Sachsen-Anhalt~20K0.92×
Fig. 06

Affinity by region

Affinity by region — Vintage Style, Germany
0.92×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage Style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage Style audience
#·InterestCategoryAffinity×
01Sabrina CarpenterMusic & Radio9.51×
02Isabel MarantFashion & Accessoires8.30×
03Comme des GarçonsFashion & Accessoires6.59×
04Madison BeerMusic & Radio6.42×
05Cultural heritagePolitics & Society6.23×
06Maison MargielaFashion & Accessoires6.00×
07Specialty coffeeFood & Beverages5.94×
08Dua LipaMusic & Radio5.11×
09Sunday BrunchKids & Family4.82×
10Robert RedfordMovies & TV4.59×
11Unique GiftsShopping4.37×
12Watercolor paintingArts & Culture3.97×
13Abstract artArts & Culture3.85×
14Art jewelryFashion & Accessoires3.85×
15Oil paintingArts & Culture3.83×
16Crime fictionLiterature3.67×
17UniqloShopping3.58×
18Vintage clothingFashion & Accessoires3.13×
19HugendubelShopping2.93×
20Modern artArts & Culture2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage Style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage Style audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.85×
Early Adopter MentalityPOWER1.76×
SustainabilityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage Style audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Convenience OrientationPREMIUM0.90×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage Style have in Germany?

Vintage Style has an estimated audience of 673,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vintage Style fans?

65.6% of Vintage Style fans are female, 34.4% are male, with an average age of 28.2 years.

03

Which brands do Vintage Style fans like most?

Vintage Style fans show strongest brand affinity for Sabrina Carpenter (9.51×), Isabel Marant (8.3×), and Robert Redford (4.59×) over the country average.

04

Where do Vintage Style fans live in Germany?

Vintage Style fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vintage Style fans also like?

Beyond Vintage Style itself, the audience over-indexes on Isabel Marant (8.3×), Robert Redford (4.59×), Cultural heritage (6.23×), and Unique Gifts (4.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Vintage Style audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vintage Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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