Home & Garden Audience in United States
Home & Garden has an estimated audience of 1,507,553 people in United States. 71.1% are female, 28.9% are male, average age 39.6. Top brand affinities: Product design, Home equity, Voltron: Legendary Defender, South Asian cuisine, Nebraska Cornhuskers football.
Top brand affinities include Product design, Home equity, Voltron: Legendary Defender, with strongest over-indexing on Product design (3.78× the country average). Demographically, the Home & Garden audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Category: Home & Garden · Type: Topic
Demographics of Home & Garden fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 39.6 |
| Estimated audience size | 1,507,553 |
Audience persona
The typical Home & Garden fan in United States is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.78× | Business & Career |
| Home equity | 3.05× | Home & Garden |
| Voltron: Legendary Defender | 20.38× | Movies & TV |
| South Asian cuisine | 9.17× | Food & Beverages |
| Nebraska Cornhuskers football | 3.34× | Sports |
| Natural rubber | 1.9× | Cars & Mobility |
| Pillow | 1.79× | Home & Garden |
| Staycation | 2.67× | Home & Garden |
| Electrolyte | 3.6× | Health |
| Jesse Plemons | 2.61× | Movies & TV |
| JDSU | 2.22× | Business & Career |
| UK garage | 3.91× | Music & Radio |
| Oliver Platt | 5.9× | Movies & TV |
| Janitor | 4.57× | Home & Garden |
| Jaws | 3.87× | Movies & TV |
| Stamp collecting | 3.1× | Home & Garden |
| Bunga bunga | 53.38× | Politics & Society |
| Iowa Lottery | 6.49× | Games |
| Isometric exercise | 5.38× | Sports |
| Mothercare | 1.63× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.54 |
| Urban Lifestyle | OPEN | 2.53 |
| DIY Mentality | THRILL | 2.15 |
| Family Orientation | CONSERVATISM | 1.92 |
| Patriotism | CONSERVATISM | 1.6 |
| Quality Awareness | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Germany | 9.2% |
| United Kingdom | 8.5% |
See Home & Garden audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home & Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.