Rascasse Audience Intelligence

Home & Garden Audience in United States

A data profile of the people who buy, follow and care about Home & Garden in United States — modelled from more than twelve digital signal sources. Home & Garden has an estimated audience of 1,507,553 people in United States.

#7268among Topic in United States#938in Home & Garden

The average Home & Garden fan in United States is 39.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include QVC, Renewable energy, Sustainable energy, with strongest over-indexing on QVC (7.62× the country average).

Demographically, the Home & Garden audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home & Garden fan in United States is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home & Garden profile in United States.

Audience size
1.5M
in United States
Gender
71.1%♀
28.9% male
Age
39.6
average years
Country rank
#17702
Topic in United States
Fig. 01

Search interest · 12-month trend

+324%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home & Garden fans

71.1% are female, 28.9% are male, average age 39.6.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Home & Garden audience in United States
MetricValue
Female71.1%
Male28.9%
Average age39.6
Estimated audience size1,507,553
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Home & Garden audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Home & Garden audience comes from United States.

Worldwide audience distribution share by country for Home & Garden
CountryShare
United States14.6%
Germany9.2%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home & Garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Home & Garden fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K1.62×
02West Virginia~10K1.62×
03Iowa~20K1.52×
04Mississippi~20K1.40×
05Arkansas~20K1.39×
06Alabama~30K1.35×
07Kentucky~20K1.24×
08Maine~7K1.22×
09Oregon~20K1.16×
10Hawaii~7K1.15×
11Montana~5K1.15×
12Missouri~30K1.14×
13South Dakota~4K1.14×
14Louisiana~20K1.13×
15Tennessee~30K1.12×
16Kansas~10K1.11×
17South Carolina~20K1.10×
18Minnesota~20K1.10×
19Indiana~30K1.09×
20Oklahoma~20K1.08×
21Delaware~4K1.07×
22Pennsylvania~50K1.06×
23Ohio~50K1.06×
24North Dakota~3K1.06×
25Wyoming~2K0.99×
26Illinois~50K0.97×
27Florida~100K0.94×
28Idaho~7K0.94×
29Nebraska~7K0.91×
30Alaska~3K0.91×
31New Mexico~7K0.90×
32New Hampshire~5K0.90×
33North Carolina~40K0.89×
34Vermont~2K0.89×
35Washington~30K0.84×
36Colorado~20K0.84×
37Texas~100K0.82×
38Virginia~30K0.79×
39Arizona~20K0.79×
40Rhode Island~4K0.79×
41Georgia~40K0.78×
42Connecticut~10K0.74×
43Maryland~20K0.72×
44New York~60K0.71×
45Massachusetts~20K0.71×
46Nevada~10K0.70×
47Utah~9K0.70×
48Washington, District of Columbia~3K0.65×
49New Jersey~20K0.64×
50California~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Home & Garden, United States
0.59×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home & Garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home & Garden audience
#·InterestCategoryAffinity×
01Zumba DanceSports20.90×
02Benjamin MooreHome & Garden16.84×
03QVCMovies & TV7.62×
04Weather forecastingHome & Garden6.67×
05Sustainable energyHome & Garden6.65×
06Renewable energyBusiness & Career6.24×
07Family carCars & Mobility6.05×
08Plant nurseryHome & Garden5.28×
09Residential areaHome & Garden5.18×
10Home automationTechnology & Electronics4.76×
11FedExBusiness & Career4.73×
12Solar energyHome & Garden4.52×
13Discount storesShopping3.95×
14Hardware storeHome & Garden3.72×
15Mortgage loansBusiness & Career3.31×
16MarshallsFashion & Accessoires2.72×
17Shopping mallsShopping2.62×
18PinterestInternet & Social Media2.60×
19Old NavyFashion & Accessoires2.44×
20FurnitureHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home & Garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home & Garden audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.89×
PatriotismCONSERVATISM2.66×
Convenience OrientationPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home & Garden audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Early Adopter MentalityPOWER0.78×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home & Garden have in United States?

Home & Garden has an estimated audience of 1,507,553 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Home & Garden fans?

71.1% of Home & Garden fans are female, 28.9% are male, with an average age of 39.6 years.

03

Which brands do Home & Garden fans like most?

Home & Garden fans show strongest brand affinity for QVC (7.62×), Renewable energy (6.24×), and Sustainable energy (6.65×) over the country average.

04

Where do Home & Garden fans live in United States?

Home & Garden fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Home & Garden fans also like?

Beyond Home & Garden itself, the audience over-indexes on Renewable energy (6.24×), Sustainable energy (6.65×), Weather forecasting (6.67×), and FedEx (4.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home & Garden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home & Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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