Home & Garden Audience in United States
Home & Garden has an estimated audience of 1,507,553 people in United States. 71.1% are female, 28.9% are male, average age 39.6. Top brand affinities: Back to the Future, Feyenoord, Planet Fitness, Deutsche Eishockey Liga, Lowe's.
Top brand affinities include Back to the Future, Feyenoord, Planet Fitness, with strongest over-indexing on Back to the Future (20.38× the country average). Demographically, the Home & Garden audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Category: Home & Garden · Type: Topic
Demographics of Home & Garden fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 39.6 |
| Estimated audience size | 1,507,553 |
Audience persona
The typical Home & Garden fan in United States is more female, around 39.6 years old, with strong Design Affinity tendencies and a notable affinity for Back to the Future.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Back to the Future | 20.38× | Movies & TV |
| Feyenoord | 53.38× | Sports |
| Planet Fitness | 4.28× | Sports |
| Deutsche Eishockey Liga | 25× | Sports |
| Lowe's | 2.27× | Shopping |
| Zumba Dance | 17.09× | Sports |
| Renovation | 2.55× | Home & Garden |
| PSV Eindhoven | 20.7× | Sports |
| Homebase | 14.81× | Shopping |
| Plant nursery | 4.05× | Home & Garden |
| Home improvement | 1.65× | Home & Garden |
| Family car | 5.37× | Cars & Mobility |
| Metaphysics | 2.92× | Business & Career |
| Ponytail | 5.61× | Fashion & Accessoires |
| Hardware store | 2.77× | Home & Garden |
| Golf Channel | 2.98× | Sports |
| Hiking trails | 4.7× | Sports |
| Modern architecture | 3.3× | Arts & Culture |
| Road trip | 3.29× | Travel & Leisure |
| Property finder | 2.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.54 |
| Urban Lifestyle | OPEN | 2.53 |
| DIY Mentality | THRILL | 2.15 |
| Family Orientation | CONSERVATISM | 1.92 |
| Patriotism | CONSERVATISM | 1.6 |
| Quality Awareness | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Germany | 9.2% |
| United Kingdom | 8.5% |
See Home & Garden audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home & Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.