Scotch & Soda Audience in United States
Scotch & Soda has an estimated audience of 344,344 people in United States. 53.2% are female, 46.8% are male, average age 34.9. Top brand affinities: The California Endowment, Bank account, Elsword, Historic site, Home equity.
Top brand affinities include The California Endowment, Bank account, Elsword, with strongest over-indexing on The California Endowment (93.52× the country average). Demographically, the Scotch & Soda audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Fashion & Accessoires · Type: Brand · Subtype: Apparel
Demographics of Scotch & Soda fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 34.9 |
| Estimated audience size | 344,344 |
Audience persona
The typical Scotch & Soda fan in United States is balanced, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for The California Endowment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The California Endowment | 93.52× | Politics & Society |
| Bank account | 5.11× | Business & Career |
| Elsword | 26.34× | Games |
| Historic site | 6.49× | Arts & Culture |
| Home equity | 2.68× | Home & Garden |
| Natural rubber | 2.68× | Cars & Mobility |
| Jordan Fisher | 10.22× | Movies & TV |
| Women's empowerment | 4.16× | Politics & Society |
| Goop | 5.05× | Internet & Social Media |
| Gilt.com | 7.29× | Shopping |
| Fairy godmother | 6.38× | Literature |
| Mothercare | 2.7× | Kids & Family |
| Vocal harmony | 3.76× | Music & Radio |
| University of Rochester | 14.47× | Business & Career |
| Sub Zero (Official) | 7.87× | Literature |
| Mathcore | 5.91× | Music & Radio |
| Governor of Michigan | 5.42× | Politics & Society |
| JDSU | 2.23× | Business & Career |
| Iowa Lottery | 7.47× | Games |
| Grinch | 2.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.4 |
| Sustainability | BALANCE | 1.93 |
| Luxury Orientation | PREMIUM | 1.89 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.49 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.6% |
| United States | 19.0% |
| Netherlands | 12.1% |
See Scotch & Soda audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Scotch & Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.