Rascasse Audience Intelligence

Scotch & Soda Target Market in United States

A data profile of the people who buy, follow and care about Scotch & Soda in United States — modelled from more than twelve digital signal sources. Scotch & Soda has an estimated audience of 339,848 people in United States.

#4690among Brand in United States#1526in Fashion & Accessoires

The average Scotch & Soda fan in United States is 33.1 years old, more female, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, California, New York.

Top brand affinities include Massimo Dutti, FIFA Mobile, 7 for all Mankind, with strongest over-indexing on Massimo Dutti (126.66× the country average).

Demographically, the Scotch & Soda audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scotch & Soda fan in United States is more female, around 33.1 years old, with strong Indulgence tendencies and a notable affinity for Massimo Dutti.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scotch & Soda profile in United States.

Audience size
340K
in United States
Gender
56.8%♀
43.2% male
Age
33.1
average years
Country rank
#45323
Brand in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scotch & Soda

56.8% are female, 43.2% are male, average age 33.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Scotch & Soda audience in United States
MetricValue
Female56.8%
Male43.2%
Average age33.1
Estimated audience size339,848
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Scotch & Soda audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Scotch & Soda audience comes from United States.

Worldwide audience distribution share by country for Scotch & Soda
CountryShare
Germany20.1%
United States18.4%
Netherlands12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scotch & Soda audience in United States is strongest.

Fig. 05

Top regions by affinity

Scotch & Soda customers by region in United States
#RegionReachAffinity×
01Arkansas~80K27.97×
02New York~20K1.28×
03Alaska<1K0.97×
04Vermont<1K0.97×
05South Dakota<1K0.96×
06North Dakota<1K0.96×
07Washington, District of Columbia<1K0.95×
08Montana<1K0.95×
09Rhode Island<1K0.94×
10Delaware<1K0.94×
11West Virginia~1K0.93×
12Maine~1K0.93×
13Mississippi~3K0.92×
14New Mexico~2K0.92×
15Nebraska~2K0.92×
16Idaho~2K0.92×
17Hawaii~1K0.92×
18New Hampshire~1K0.92×
19Iowa~2K0.91×
20Kentucky~4K0.87×
21Oklahoma~3K0.87×
22Kansas~2K0.87×
23Alabama~4K0.86×
24Louisiana~4K0.86×
25Utah~3K0.86×
26Nevada~3K0.84×
27Connecticut~3K0.83×
28South Carolina~4K0.82×
29Indiana~5K0.81×
30Oregon~3K0.81×
31Wisconsin~4K0.80×
32New Jersey~7K0.78×
33Tennessee~5K0.78×
34Missouri~4K0.78×
35Minnesota~4K0.78×
36Washington~5K0.77×
37Maryland~4K0.76×
38Colorado~4K0.75×
39Arizona~5K0.74×
40Massachusetts~5K0.74×
41California~30K0.73×
42Michigan~6K0.71×
43Virginia~6K0.70×
44Georgia~7K0.68×
45North Carolina~7K0.68×
46Ohio~7K0.67×
47Pennsylvania~7K0.66×
48Illinois~7K0.66×
49Florida~10K0.61×
50Texas~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Scotch & Soda, United States
0.53×1.00×27.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scotch & Soda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scotch & Soda audience
#·InterestCategoryAffinity×
01Massimo DuttiShopping126.66×
02FIFA MobileGames58.17×
03EspritFashion & Accessoires55.56×
047 for all MankindFashion & Accessoires43.16×
05KartellHome & Garden33.95×
06CalzedoniaFashion & Accessoires22.15×
07Tommy HilfigerFashion & Accessoires6.65×
08Bottega VenetaFashion & Accessoires6.10×
09Polo Ralph LaurenFashion & Accessoires5.93×
10PandoraFashion & Accessoires4.61×
11BalenciagaFashion & Accessoires4.24×
12Nordstrom rackFashion & Accessoires3.07×
13Sneaker collectingFashion & Accessoires3.00×
14ULTA BeautyBeauty & Wellness2.60×
15SunglassesFashion & Accessoires2.39×
16LeatherFashion & Accessoires2.21×
17Trader Joe'sShopping2.14×
18Target CorporationShopping1.94×
19Luxury goodsFashion & Accessoires1.84×
20TikTokInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scotch & Soda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scotch & Soda audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
Design AffinityPREMIUM2.01×
Luxury OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scotch & Soda audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.78×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scotch & Soda's target market in United States?

Scotch & Soda's target market in United States covers an estimated 339,848 people, concentrated in Arkansas and California.

02

What is the gender split and age of Scotch & Soda customers?

56.8% of the Scotch & Soda audience are female, 43.2% are male, with an average age of 33.1 years.

03

Which brands do Scotch & Soda fans like most?

Scotch & Soda fans show strongest brand affinity for Massimo Dutti (126.66×), FIFA Mobile (58.17×), and 7 for all Mankind (43.16×) over the country average.

04

Where do Scotch & Soda fans live in United States?

Scotch & Soda fans in United States are most concentrated in Arkansas (reach ~80K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Scotch & Soda fans also like?

Beyond Scotch & Soda itself, the audience over-indexes on FIFA Mobile (58.17×), 7 for all Mankind (43.16×), Esprit (55.56×), and Nordstrom rack (3.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Scotch & Soda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scotch & Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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