Scotch & Soda Audience in Germany
Scotch & Soda has an estimated audience of 372,371 people in Germany. 64.7% are female, 35.3% are male, average age 36.3. Top brand affinities: Gina Tricot, Oysho, Max Mara, Steve Madden, Massimo Dutti.
Top brand affinities include Gina Tricot, Oysho, Max Mara, with strongest over-indexing on Gina Tricot (8.65× the country average). Demographically, the Scotch & Soda audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Fashion & Accessoires · Type: Brand · Subtype: Apparel
Demographics of Scotch & Soda fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 36.3 |
| Estimated audience size | 372,371 |
Audience persona
The typical Scotch & Soda fan in Germany is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Gina Tricot.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 8.65× | Fashion & Accessoires |
| Oysho | 8.21× | Fashion & Accessoires |
| Max Mara | 7.63× | Fashion & Accessoires |
| Steve Madden | 11.86× | Fashion & Accessoires |
| Massimo Dutti | 7.11× | Shopping |
| Hermès | 2.9× | Fashion & Accessoires |
| Desigual | 9.65× | Fashion & Accessoires |
| H&M | 2.28× | Shopping |
| Drop shipping | 3.08× | Shopping |
| Breuninger | 3.06× | Fashion & Accessoires |
| Spiegel Online | 1.96× | News |
| Tommy Hilfiger | 3.84× | Fashion & Accessoires |
| TikTok | 1.65× | Internet & Social Media |
| C&A | 2.66× | Shopping |
| Primark | 2.51× | Shopping |
| Airbnb | 2.06× | Travel & Leisure |
| Do it yourself (DIY) | 1.77× | Home & Garden |
| Designer clothing | 3.29× | Fashion & Accessoires |
| Tom Tailor | 4.32× | Fashion & Accessoires |
| Social shopping | 5.26× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.62 |
| Creativity | OPEN | 1.61 |
| Luxury Orientation | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.6% |
| United States | 19.0% |
| Netherlands | 12.1% |
See Scotch & Soda audiences in other countries
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Scotch & Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.