Scotch & Soda Audience in Germany
Scotch & Soda has an estimated audience of 372,371 people in Germany. 64.7% are female, 35.3% are male, average age 36.3. Top brand affinities: Gil Ofarim, Emil Nolde, Bank account, Škoda Kodiaq, Cachorro.
Top brand affinities include Gil Ofarim, Emil Nolde, Bank account, with strongest over-indexing on Gil Ofarim (2.9× the country average). Demographically, the Scotch & Soda audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Fashion & Accessoires · Type: Brand · Subtype: Apparel
Demographics of Scotch & Soda fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 36.3 |
| Estimated audience size | 372,371 |
Audience persona
The typical Scotch & Soda fan in Germany is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.9× | Music & Radio |
| Emil Nolde | 4.57× | Arts & Culture |
| Bank account | 2.51× | Business & Career |
| Škoda Kodiaq | 1.64× | Cars & Mobility |
| Cachorro | 2.69× | Pets & Animals |
| Jersey (fabric) | 3.49× | Fashion & Accessoires |
| Intrusion prevention system | 4.73× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.81× | Music & Radio |
| Kaffe Fassett | 11.43× | Arts & Culture |
| Home Delivery | 1.54× | Food & Beverages |
| Japanese New Year | 5.15× | Travel & Leisure |
| Information sensitivity | 2.81× | Technology & Electronics |
| Fantasy Earth: Zero | 3.43× | Games |
| Picnic | 1.75× | Kids & Family |
| Liberace | 2.78× | Music & Radio |
| Roger Federer | 1.75× | Sports |
| Ipekyol | 1.77× | Shopping |
| Hypothec | 2.38× | Business & Career |
| Stamp collecting | 2.2× | Home & Garden |
| The Hunt (2012 film) | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.62 |
| Creativity | OPEN | 1.61 |
| Luxury Orientation | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.6% |
| United States | 19.0% |
| Netherlands | 12.1% |
See Scotch & Soda audiences in other countries
More Apparel audiences in Germany
- About You (6,428,137)
- Ipekyol (521,717)
- Namshi نمشي للتسوق أونلاين (98,160)
- Paris Fashion (69,224)
- Sourpuss Clothing (55,542)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scotch & Soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.