Stockholm University Audience in United States

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Stockholm University has an estimated audience of 328,599 people in United States. 56.3% are female, 43.7% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: Home equity, Staycation, Natural rubber, Nationality, Nebraska Cornhuskers football.

The average Stockholm University fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Staycation, Natural rubber, with strongest over-indexing on Home equity (2.09× the country average). Demographically, the Stockholm University audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Stockholm University fans

Demographic split for Stockholm University audience in United States
MetricValue
Female56.3%
Male43.7%
Average age36.0
Estimated audience size328,599

Audience persona

The typical Stockholm University fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Stockholm University in United States
RegionReachAffinity
California46,3081.28×
New York24,9241.36×
Texas20,5480.73×
Florida17,4030.78×
Illinois12,3491.13×
New Jersey11,8191.41×
Massachusetts11,3661.76×
Pennsylvania9,4920.86×
Washington8,8211.34×
Virginia8,7471.09×
North Carolina8,4190.85×
Georgia7,3870.73×
Ohio6,8530.68×
Maryland6,5821.16×
Michigan6,5820.77×
Colorado6,1851.19×
Minnesota4,5650.97×
Arizona4,5360.68×
Oregon4,3911.17×
Indiana4,2660.71×
Connecticut4,1751.27×
Wisconsin3,7520.76×
Tennessee3,5100.53×
Washington, District of Columbia3,3453.39×
Missouri3,2880.62×
South Carolina2,9490.6×
Utah2,8850.98×
Alabama2,4560.54×
Oklahoma2,2810.63×
Kentucky2,0500.5×
Louisiana2,0300.48×
Arkansas1,7240.64×
Maine1,7231.46×
Nevada1,6590.52×
Iowa1,6530.61×
Vermont1,5492.68×
Mississippi1,4840.55×
Hawaii1,3300.94×
New Hampshire1,2420.96×
Kansas1,2190.47×
Idaho1,1310.69×
West Virginia1,1310.74×
Montana1,0661.17×
Nebraska9880.6×
New Mexico9830.6×
Rhode Island9750.93×
South Dakota9711.28×
North Dakota9451.4×
Wyoming9151.88×
Delaware8730.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stockholm University audience
BrandAffinityCategory
Home equity2.09×Home & Garden
Staycation2.79×Home & Garden
Natural rubber1.71×Cars & Mobility
Nationality1.72×Politics & Society
Nebraska Cornhuskers football2.82×Sports
Keene, New Hampshire14.01×Travel & Leisure
Elsword11.3×Games
Cam Ward2.61×Sports
Bank account1.66×Business & Career
Kendra Scott1.96×Fashion & Accessoires
JDSU1.87×Business & Career
Voter registration2.77×Politics & Society
Girolando cattle15.11×Pets & Animals
Jesse Plemons1.93×Movies & TV
John Havlicek8.6×Sports
Charlamagne Tha God5×Movies & TV
Corona (band)3×Music & Radio
Urban horticulture1.85×Home & Garden
Home staging2.65×Home & Garden
Nipsey Hussle2.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stockholm University audience
TraitClusterScore
Luxury OrientationPREMIUM3.09
Risk AppetiteTHRILL2.21
TravellingTHRILL1.79
Design AffinityPREMIUM1.73
PatriotismCONSERVATISM1.49
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Stockholm University
CountryShare
Sweden35.1%
Germany13.1%
United States7.5%

See Stockholm University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Stockholm University have in United States?

Stockholm University has an estimated audience of 328,599 people in United States, concentrated in California and New York.

What is the gender split and age of Stockholm University fans?

56.3% of Stockholm University fans are female, 43.7% are male, with an average age of 36.0 years.

Which brands do Stockholm University fans like most?

Stockholm University fans show strongest brand affinity for Home equity (2.09×), Staycation (2.79×), and Natural rubber (1.71×) over the country average.

Where do Stockholm University fans live in United States?

Stockholm University fans in United States are most concentrated in California (reach 46,308), New York (reach 24,924), and Texas (reach 20,548). These three regions account for the largest share of the active audience.

What other brands do Stockholm University fans also like?

Beyond Stockholm University itself, the audience over-indexes on Staycation (2.79×), Natural rubber (1.71×), Nationality (1.72×), and Nebraska Cornhuskers football (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stockholm University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.