A data profile of the people who buy, follow and care about Stockholm University in United States — modelled from more than twelve digital signal sources. Stockholm University has an estimated audience of 328,599 people in United States.
The average Stockholm University fan in United States is 36.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Scandinavia, City Bank, Barry Gibb, with strongest over-indexing on Scandinavia (18.21× the country average).
Demographically, the Stockholm University audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Stockholm University fan in United States is more female, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Scandinavia.
The key figures that characterise the Stockholm University profile in United States.
56.3% are female, 43.7% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 36.0 |
| Estimated audience size | 328,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Stockholm University audience comes from United States.
| Country | Share |
|---|---|
| Sweden | 35.1% |
| Germany | 13.1% |
| United States | 7.5% |
Where the Stockholm University audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 2.14× | |
| 02 | Massachusetts | ~10K | 1.54× | |
| 03 | Vermont | <1K | 1.45× | |
| 04 | Washington | ~9K | 1.36× | |
| 05 | New Jersey | ~10K | 1.30× | |
| 06 | New York | ~20K | 1.25× | |
| 07 | California | ~40K | 1.20× | |
| 08 | Maryland | ~6K | 1.14× | |
| 09 | Maine | ~1K | 1.13× | |
| 10 | Colorado | ~6K | 1.10× | |
| 11 | Connecticut | ~4K | 1.09× | |
| 12 | Virginia | ~9K | 1.08× | |
| 13 | Oregon | ~4K | 1.08× | |
| 14 | Alaska | <1K | 1.08× | |
| 15 | North Dakota | <1K | 1.08× | |
| 16 | Illinois | ~10K | 1.05× | |
| 17 | Montana | <1K | 1.05× | |
| 18 | South Dakota | <1K | 1.05× | |
| 19 | New Hampshire | ~1K | 1.02× | |
| 20 | Rhode Island | ~1K | 1.02× | |
| 21 | Delaware | <1K | 1.01× | |
| 22 | Minnesota | ~5K | 0.99× | |
| 23 | Utah | ~3K | 0.98× | |
| 24 | Hawaii | ~1K | 0.98× | |
| 25 | West Virginia | ~1K | 0.96× | |
| 26 | Idaho | ~2K | 0.95× | |
| 27 | Nebraska | ~2K | 0.94× | |
| 28 | New Mexico | ~2K | 0.92× | |
| 29 | Mississippi | ~2K | 0.91× | |
| 30 | Kansas | ~2K | 0.91× | |
| 31 | Pennsylvania | ~10K | 0.90× | |
| 32 | Arkansas | ~2K | 0.90× | |
| 33 | Iowa | ~2K | 0.89× | |
| 34 | North Carolina | ~9K | 0.88× | |
| 35 | Oklahoma | ~3K | 0.88× | |
| 36 | Wisconsin | ~4K | 0.87× | |
| 37 | Michigan | ~7K | 0.85× | |
| 38 | Louisiana | ~4K | 0.85× | |
| 39 | Kentucky | ~4K | 0.85× | |
| 40 | Nevada | ~3K | 0.85× | |
| 41 | Indiana | ~5K | 0.84× | |
| 42 | Missouri | ~4K | 0.84× | |
| 43 | South Carolina | ~4K | 0.84× | |
| 44 | Alabama | ~4K | 0.84× | |
| 45 | Tennessee | ~5K | 0.82× | |
| 46 | Florida | ~20K | 0.81× | |
| 47 | Arizona | ~5K | 0.81× | |
| 48 | Georgia | ~8K | 0.79× | |
| 49 | Ohio | ~8K | 0.77× | |
| 50 | Texas | ~20K | 0.76× |
The strongest cross-interests of the Stockholm University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scandinavia | Travel & Leisure | 18.21× | ||
| 02 | Barry Gibb | Music & Radio | 18.21× | ||
| 03 | Oliver Stone | Movies & TV | 18.21× | ||
| 04 | Ace of Base | Music & Radio | 18.21× | ||
| 05 | Billy Ocean | Music & Radio | 17.73× | ||
| 06 | Scorpions (band) | Music & Radio | 8.49× | ||
| 07 | City Bank | Business & Career | 8.33× | ||
| 08 | Statistics | Business & Career | 7.59× | ||
| 09 | Travel literature | Travel & Leisure | 5.20× | ||
| 10 | BBC | Movies & TV | 4.31× | ||
| 11 | Nordstrom rack | Fashion & Accessoires | 2.60× | ||
| 12 | GameStop | Games | 2.34× | ||
| 13 | T-Mobile | Technology & Electronics | 2.18× | ||
| 14 | FedEx | Business & Career | 2.11× | ||
| 15 | Genetics | Kids & Family | 2.04× | ||
| 16 | Planet Fitness | Sports | 2.01× | ||
| 17 | Telecommunication | Technology & Electronics | 1.81× | ||
| 18 | Smartphones | Technology & Electronics | 1.65× | ||
| 19 | Insurance | Business & Career | 1.53× | ||
| 20 | Banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.15× | |
| Travelling | THRILL | 1.78× | |
| Urban Lifestyle | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.80× | |
| Extroversion | THRILL | 0.80× |
Stockholm University has an estimated audience of 328,599 people in United States, concentrated in California and New York.
56.3% of Stockholm University fans are female, 43.7% are male, with an average age of 36.0 years.
Stockholm University fans show strongest brand affinity for Scandinavia (18.21×), City Bank (8.33×), and Barry Gibb (18.21×) over the country average.
Stockholm University fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Stockholm University itself, the audience over-indexes on City Bank (8.33×), Barry Gibb (18.21×), Statistics (7.59×), and T-Mobile (2.18×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Stockholm University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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