Stockholm University Audience in Germany
Stockholm University has an estimated audience of 572,997 people in Germany. 49.0% are female, 51.0% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Meghan Markle, Tagesschau, Mark Knopfler, RB Leipzig, Ryanair.
The average Stockholm University fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Meghan Markle, Tagesschau, Mark Knopfler, with strongest over-indexing on Meghan Markle (7.59× the country average). Demographically, the Stockholm University audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Stockholm University fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 31.7 |
| Estimated audience size | 572,997 |
Audience persona
The typical Stockholm University fan in Germany is balanced, around 31.7 years old, with strong Community Orientation tendencies and a notable affinity for Meghan Markle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,226 | 0.96× |
| Bayern | 117,352 | 1.27× |
| Baden-Württemberg | 96,846 | 1.24× |
| Hessen | 66,906 | 1.53× |
| Berlin | 45,755 | 1.79× |
| Niedersachsen | 45,042 | 0.81× |
| Schleswig-Holstein | 21,666 | 1.05× |
| Rheinland-Pfalz | 21,530 | 0.75× |
| Hamburg | 20,931 | 1.62× |
| Sachsen | 19,202 | 0.68× |
| Brandenburg | 12,167 | 0.68× |
| Thüringen | 8,882 | 0.61× |
| Mecklenburg-Vorpommern | 7,257 | 0.66× |
| Bremen | 6,597 | 1.35× |
| Sachsen-Anhalt | 5,438 | 0.37× |
| Saarland | 4,427 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meghan Markle | 7.59× | Fashion & Accessoires |
| Tagesschau | 2.11× | Movies & TV |
| Mark Knopfler | 13.73× | Music & Radio |
| RB Leipzig | 3.71× | Sports |
| Ryanair | 2.76× | Travel & Leisure |
| Bruce Springsteen | 5.55× | Music & Radio |
| Stockholm | 8.55× | Travel & Leisure |
| University of Leeds | 15.8× | Business & Career |
| Pets | 1.6× | Pets & Animals |
| Der Tagesspiegel | 3.17× | News |
| Felix Baumgartner | 3.98× | Sports |
| Hygiene | 2.82× | Beauty & Wellness |
| Vacation rental | 3.66× | Travel & Leisure |
| Bob Dylan | 6.08× | Music & Radio |
| Family | 1.71× | Kids & Family |
| Online newspaper | 2.48× | News |
| Scandinavia | 4.21× | Travel & Leisure |
| Deutsche Bahn | 1.88× | Cars & Mobility |
| Sports betting | 5.27× | Games |
| IKEA | 1.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.13 |
| Early Adopter Mentality | POWER | 1.99 |
| Career Orientation | POWER | 1.83 |
| Individualism | JOY | 1.79 |
| Quality Awareness | PREMIUM | 1.73 |
| Sustainability | BALANCE | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 35.1% |
| Germany | 13.1% |
| United States | 7.5% |
See Stockholm University audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Stockholm University have in Germany?
Stockholm University has an estimated audience of 572,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stockholm University fans?
49.0% of Stockholm University fans are female, 51.0% are male, with an average age of 31.7 years.
Which brands do Stockholm University fans like most?
Stockholm University fans show strongest brand affinity for Meghan Markle (7.59×), Tagesschau (2.11×), and Mark Knopfler (13.73×) over the country average.
Where do Stockholm University fans live in Germany?
Stockholm University fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,226), Bayern (reach 117,352), and Baden-Württemberg (reach 96,846). These three regions account for the largest share of the active audience.
What other brands do Stockholm University fans also like?
Beyond Stockholm University itself, the audience over-indexes on Tagesschau (2.11×), Mark Knopfler (13.73×), RB Leipzig (3.71×), and Ryanair (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stockholm University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.