Coast Audience in United States

Coast logo

Coast has an estimated audience of 10,608,052 people in United States. 53.6% are female, 46.4% are male, average age 43.1. Top regions: California, Florida, Oregon. Top brand affinities: Lulu 黃路梓茵, Elsword, Kendra Scott, Historic site, Nationality.

The average Coast fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Oregon. Top brand affinities include Lulu 黃路梓茵, Elsword, Kendra Scott, with strongest over-indexing on Lulu 黃路梓茵 (4.29× the country average). Demographically, the Coast audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Coast fans

Demographic split for Coast audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.1
Estimated audience size10,608,052

Audience persona

The typical Coast fan in United States is balanced, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Coast in United States
RegionReachAffinity
California1,651,8821.42×
Florida1,188,9081.66×
Oregon1,185,8259.75×
Washington853,3844.01×
Texas618,0840.68×
North Carolina536,3201.68×
South Carolina532,0443.33×
Alabama406,5202.74×
New York346,3410.58×
Georgia271,7860.83×
Virginia219,9650.85×
Louisiana197,3101.44×
New Jersey176,9240.66×
Illinois173,3650.49×
Tennessee169,9580.8×
Pennsylvania165,8790.46×
Massachusetts139,1460.67×
Ohio132,2880.4×
Mississippi131,2171.5×
Michigan125,0650.45×
Maryland104,6000.57×
Arizona90,1280.42×
Indiana83,2830.43×
Colorado73,3280.44×
Connecticut71,6010.67×
Missouri69,1720.4×
Wisconsin64,0950.4×
Minnesota59,0320.39×
Kentucky56,8030.43×
Rhode Island51,6821.53×
Oklahoma50,9630.43×
Nevada48,0000.47×
Maine44,0731.16×
Arkansas42,3800.48×
Utah41,6840.44×
Kansas34,1310.41×
Iowa32,4870.37×
Idaho27,6570.52×
New Hampshire27,4820.66×
Hawaii27,0210.59×
West Virginia24,7960.5×
Delaware23,6260.81×
Alaska21,2510.94×
New Mexico19,5120.37×
Nebraska19,4570.37×
Washington, District of Columbia16,8090.53×
Montana12,5200.43×
Vermont7,9140.42×
North Dakota7,8050.36×
South Dakota7,6820.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coast audience
BrandAffinityCategory
Lulu 黃路梓茵4.29×Movies & TV
Elsword21.43×Games
Kendra Scott3.32×Fashion & Accessoires
Historic site4.29×Arts & Culture
Nationality1.69×Politics & Society
JDSU2.29×Business & Career
Nebraska Cornhuskers football2.48×Sports
Panama2.42×Travel & Leisure
Birthday Gifts2.01×Kids & Family
Grand Prairie, Texas4.29×Travel & Leisure
Voter registration2.48×Politics & Society
Halsey, Oregon4.29×Travel & Leisure
Mathcore4×Music & Radio
Governor of Michigan3.67×Politics & Society
Cachorro2.54×Pets & Animals
Home staging2.35×Home & Garden
Fairy godmother3.33×Literature
New Era (Namibia)3.48×News
Public speaking1.68×Politics & Society
Canis4.29×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coast audience
TraitClusterScore
Design AffinityPREMIUM1.8
SustainabilityBALANCE1.49
Luxury OrientationPREMIUM1.43
Quality AwarenessPREMIUM1.4
TravellingTHRILL1.39
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Coast
CountryShare
United States22.8%
Italy8.4%
United Kingdom6.3%

See Coast audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Coast have in United States?

Coast has an estimated audience of 10,608,052 people in United States, concentrated in California and Florida.

What is the gender split and age of Coast fans?

53.6% of Coast fans are female, 46.4% are male, with an average age of 43.1 years.

Which brands do Coast fans like most?

Coast fans show strongest brand affinity for Lulu 黃路梓茵 (4.29×), Elsword (21.43×), and Kendra Scott (3.32×) over the country average.

Where do Coast fans live in United States?

Coast fans in United States are most concentrated in California (reach 1,651,882), Florida (reach 1,188,908), and Oregon (reach 1,185,825). These three regions account for the largest share of the active audience.

What other brands do Coast fans also like?

Beyond Coast itself, the audience over-indexes on Elsword (21.43×), Kendra Scott (3.32×), Historic site (4.29×), and Nationality (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.