A data profile of the people who buy, follow and care about Coast in United Kingdom — modelled from more than twelve digital signal sources. Coast has an estimated audience of 2,941,029 people in United Kingdom.
The average Coast fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Breaking news, Hobby, with strongest over-indexing on Wikipedia (3.12× the country average).
Demographically, the Coast audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Coast fan in United Kingdom is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Coast profile in United Kingdom.
61.6% are female, 38.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 45.6 |
| Estimated audience size | 2,941,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Coast audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 8.4% |
| United Kingdom | 6.3% |
Where the Coast audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.43× | |
| 02 | Northern Ireland | ~100K | 1.43× | |
| 03 | West Midlands | ~200K | 1.25× | |
| 04 | Yorkshire and the Humber | ~300K | 1.24× | |
| 05 | Scotland | ~300K | 1.16× | |
| 06 | South East | ~400K | 1.05× | |
| 07 | South West | ~200K | 0.85× | |
| 08 | East of England | ~200K | 0.82× | |
| 09 | East Midlands | ~200K | 0.81× | |
| 10 | England | ~2M | 0.73× | |
| 11 | Wales | ~100K | 0.67× | |
| 12 | North West | ~200K | 0.57× |
The strongest cross-interests of the Coast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office supplies | Business & Career | 5.35× | ||
| 02 | National park | Travel & Leisure | 3.61× | ||
| 03 | Wikipedia | Internet & Social Media | 3.12× | ||
| 04 | Microwave oven | Home & Garden | 3.01× | ||
| 05 | Mobile home | Cars & Mobility | 2.83× | ||
| 06 | Motorhome | Cars & Mobility | 2.69× | ||
| 07 | Risk management | Business & Career | 2.59× | ||
| 08 | Refrigerator | Home & Garden | 2.48× | ||
| 09 | Breaking news | Movies & TV | 2.42× | ||
| 10 | Hot tub | Home & Garden | 2.40× | ||
| 11 | Seaside resort | Travel & Leisure | 2.32× | ||
| 12 | Esso | Cars & Mobility | 2.03× | ||
| 13 | Home Appliances | Home & Garden | 1.94× | ||
| 14 | Hobby | Home & Garden | 1.85× | ||
| 15 | Airbnb | Travel & Leisure | 1.84× | ||
| 16 | Volunteering | Politics & Society | 1.84× | ||
| 17 | Energy | Home & Garden | 1.83× | ||
| 18 | EBay | Shopping | 1.76× | ||
| 19 | Distilled beverage | Food & Beverages | 1.52× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.40× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Social Media Usage | JOY | 0.89× |
Coast has an estimated audience of 2,941,029 people in United Kingdom, concentrated in England and South East.
61.6% of Coast fans are female, 38.4% are male, with an average age of 45.6 years.
Coast fans show strongest brand affinity for Wikipedia (3.12×), Breaking news (2.42×), and Hobby (1.85×) over the country average.
Coast fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Coast itself, the audience over-indexes on Breaking news (2.42×), Hobby (1.85×), Mobile home (2.83×), and Refrigerator (2.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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