Coast Audience in Germany
Coast has an estimated audience of 1,205,345 people in Germany. 55.3% are female, 44.7% are male, average age 40.8. Top brand affinities: Therme Erding, Goes, Nurse education, New Era (Namibia), Sixx.
Top brand affinities include Therme Erding, Goes, Nurse education, with strongest over-indexing on Therme Erding (10.38× the country average). Demographically, the Coast audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Travelling, Design Affinity.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Coast fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.8 |
| Estimated audience size | 1,205,345 |
Audience persona
The typical Coast fan in Germany is more female, around 40.8 years old, with strong Travelling tendencies and a notable affinity for Therme Erding.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 10.38× | Travel & Leisure |
| Goes | 1.89× | Travel & Leisure |
| Nurse education | 2.52× | Kids & Family |
| New Era (Namibia) | 2.83× | News |
| Sixx | 1.95× | Movies & TV |
| Erdemli | 11.24× | Travel & Leisure |
| Erdek | 13.22× | Travel & Leisure |
| Glashütte | 2.31× | Travel & Leisure |
| Bank account | 1.53× | Business & Career |
| Cachorro | 1.82× | Pets & Animals |
| Justice | 1.79× | Politics & Society |
| Werder (Havel) | 3.22× | Travel & Leisure |
| Janitor | 2.82× | Home & Garden |
| Samanyolu Haber | 2× | Movies & TV |
| Eco Friendly Living | 1.62× | Home & Garden |
| Google Wallet | 2.28× | Technology & Electronics |
| Steampunk | 1.64× | Fashion & Accessoires |
| Socialist Federal Republic of Yugoslavia | 1.74× | Politics & Society |
| Weimar Republic | 2.02× | Politics & Society |
| Esra Erol | 2.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.86 |
| Design Affinity | PREMIUM | 1.7 |
| Quality Awareness | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.67 |
| DIY Mentality | THRILL | 1.66 |
| Sports Activity | POWER | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 8.4% |
| United Kingdom | 6.3% |
See Coast audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.