A data profile of the people who buy, follow and care about Coast in Italy — modelled from more than twelve digital signal sources. Coast has an estimated audience of 3,926,463 people in Italy.
Coast has an estimated audience of 3,926,463 people in Italy. 55.4% are female, 44.6% are male, average age 42.5. Top brand affinities: Adriatic Sea, Wikipedia, WhatsApp, Personal finance, Seaside resort.
Top brand affinities include Adriatic Sea, Wikipedia, WhatsApp, with strongest over-indexing on Adriatic Sea (6.66× the country average).
Demographically, the Coast audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Coast fan in Italy is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Adriatic Sea.
The key figures that characterise the Coast profile in Italy.
55.4% are female, 44.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.5 |
| Estimated audience size | 3,926,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Coast audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 8.4% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Coast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adriatic Sea | Travel & Leisure | 6.66× | ||
| 02 | New Testament | Politics & Society | 3.95× | ||
| 03 | Wikipedia | Internet & Social Media | 3.84× | ||
| 04 | Improvisation | Music & Radio | 3.72× | ||
| 05 | Seaside resort | Travel & Leisure | 3.05× | ||
| 06 | Satire | Literature | 2.87× | ||
| 07 | General practitioner | Health | 2.54× | ||
| 08 | Doctor of Medicine | Business & Career | 2.50× | ||
| 09 | Mediaset | Technology & Electronics | 2.28× | ||
| 10 | Travel website | Travel & Leisure | 2.12× | ||
| 11 | Champagne | Food & Beverages | 2.10× | ||
| 12 | Sanremo Music Festival | Music & Radio | 1.97× | ||
| 13 | Volunteering | Politics & Society | 1.86× | ||
| 14 | Singer-songwriter | Music & Radio | 1.80× | ||
| 15 | Genetics | Kids & Family | 1.70× | ||
| 16 | Milk | Food & Beverages | 1.69× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Musical theatre | Movies & TV | 1.64× | ||
| 19 | Personal finance | Business & Career | 1.56× | ||
| 20 | Wine tasting | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.40× | |
| Travelling | THRILL | 1.34× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Individualism | JOY | 0.82× | |
| DIY Mentality | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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