Top 50 Personal cares in Brazil
This curated ranking covers the 50 largest personal cares in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 192 personal cares tracked in Brazil, the 50 ranked here account for the largest measured audience reach. L'Oréal, La Roche-Posay and Vichy lead the list with a combined estimated audience of 14,155,192 people. Across all 50 entries the average audience size is 927,208, and the largest, L'Oréal, reaches around 5,654,820 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each personal care, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  L'Oréal |
5,654,820 | 8.9% | Personal care | Beauty & Wellness |
| 2 |  La Roche-Posay |
4,384,689 | 12.3% | Personal care | Beauty & Wellness |
| 3 |  Vichy |
4,115,683 | 20.4% | Personal care | Beauty & Wellness |
| 4 |  Bioderma |
2,782,648 | 16.1% | Personal care | Beauty & Wellness |
| 5 |  Nivea |
2,780,174 | 12.3% | Personal care | Beauty & Wellness |
| 6 |  Neutrogena |
2,551,015 | 15.7% | Personal care | Beauty & Wellness |
| 7 |  Johnson & Johnson |
2,292,053 | 18.2% | Personal care | Beauty & Wellness |
| 8 |  Cetaphil |
2,156,412 | 12.2% | Personal care | Beauty & Wellness |
| 9 |  SkinCeuticals |
1,977,163 | 16.1% | Personal care | Beauty & Wellness |
| 10 |  The Body Shop |
1,631,739 | 7.4% | Personal care | Beauty & Wellness |
| 11 |  Eucerin |
1,620,047 | 11.6% | Personal care | Beauty & Wellness |
| 12 |  Mum (deodorant) |
1,579,769 | 49.4% | Personal care | Beauty & Wellness |
| 13 |  L'Amande |
1,507,814 | 46.5% | Personal care | Beauty & Wellness |
| 14 |  DoTerra |
1,470,427 | 15.8% | Personal care | Beauty & Wellness |
| 15 |  L'Occitane en Provence |
1,075,004 | 16.1% | Personal care | Beauty & Wellness |
| 16 |  Balea |
1,000,809 | 61.0% | Personal care | Beauty & Wellness |
| 17 |  Garnier |
907,994 | 5.0% | Personal care | Beauty & Wellness |
| 18 |  Axe (brand) |
815,038 | 18.6% | Personal care | Beauty & Wellness |
| 19 |  Clarins |
642,409 | 3.7% | Personal care | Beauty & Wellness |
| 20 |  NeverNoT |
457,133 | 81.5% | Personal care | Beauty & Wellness |
| 21 |  Aquaphor |
442,575 | 8.3% | Personal care | Beauty & Wellness |
| 22 |  Durance |
384,286 | 56.2% | Personal care | Beauty & Wellness |
| 23 |  Origins (cosmetics) |
360,842 | 2.7% | Personal care | Beauty & Wellness |
| 24 |  Weleda |
326,295 | 7.8% | Personal care | Beauty & Wellness |
| 25 |  Anna Pegova |
284,066 | 99.8% | Personal care | Beauty & Wellness |
| 26 |  Vaseline |
270,007 | 2.1% | Personal care | Beauty & Wellness |
| 27 |  Pond's |
252,557 | 3.0% | Personal care | Beauty & Wellness |
| 28 |  Labello |
224,610 | 15.2% | Personal care | Beauty & Wellness |
| 29 |  Lush (company) |
221,563 | 0.9% | Personal care | Beauty & Wellness |
| 30 |  Juara |
207,064 | 42.1% | Personal care | Beauty & Wellness |
| 31 |  Payot |
193,410 | 31.1% | Personal care | Beauty & Wellness |
| 32 |  Laneige |
159,565 | 1.5% | Personal care | Beauty & Wellness |
| 33 |  Always (brand) |
158,555 | 5.4% | Personal care | Beauty & Wellness |
| 34 |  Smallable |
154,080 | 6.1% | Personal care | Beauty & Wellness |
| 35 |  Kimberly-Clark |
137,504 | 3.5% | Personal care | Beauty & Wellness |
| 36 |  Sabon |
118,489 | 6.5% | Personal care | Beauty & Wellness |
| 37 |  Aesop |
111,394 | 1.0% | Personal care | Beauty & Wellness |
| 38 |  Tampax |
97,686 | 2.9% | Personal care | Beauty & Wellness |
| 39 |  Sisley |
95,113 | 3.7% | Personal care | Beauty & Wellness |
| 40 |  Kleenex |
88,402 | 6.2% | Personal care | Beauty & Wellness |
| 41 |  Squatch |
83,606 | 3.0% | Personal care | Beauty & Wellness |
| 42 |  No7 |
83,079 | 5.4% | Personal care | Beauty & Wellness |
| 43 |  AcneFree |
72,526 | 82.9% | Personal care | Beauty & Wellness |
| 44 |  Bi-Oil |
70,135 | 7.0% | Personal care | Beauty & Wellness |
| 45 |  Holika |
64,354 | 27.2% | Personal care | Beauty & Wellness |
| 46 |  Tiger Balm |
63,259 | 1.6% | Personal care | Beauty & Wellness |
| 47 |  SK-II |
61,647 | 0.6% | Personal care | Beauty & Wellness |
| 48 |  murad |
60,953 | 3.1% | Personal care | Beauty & Wellness |
| 49 |  Veet |
57,810 | 2.5% | Personal care | Beauty & Wellness |
| 50 |  Dial (soap) |
52,153 | 4.2% | Personal care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each personal care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest personal care in Brazil?
L'Oréal currently leads with an estimated audience of 5,654,820 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.