Rascasse Audience Intelligence

Hair straightening Audience in Brazil

A data profile of the people who buy, follow and care about Hair straightening in Brazil — modelled from more than twelve digital signal sources. Hair straightening has an estimated audience of 4,897,187 people in Brazil.

#8among Hair in Brazil#935among Topic in Brazil#47in Beauty & Wellness

The average Hair straightening fan in Brazil is 38.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair straightening profile in Brazil.

Audience size
4.9M
in Brazil
Gender
82.7%♀
17.3% male
Age
38.8
average years
Country rank
#1375
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair straightening fans

82.7% are female, 17.3% are male, average age 38.8.

Fig. 02

Gender split

82.7%
Female
17.3%
Male
Demographic split for Hair straightening audience in Brazil
MetricValue
Female82.7%
Male17.3%
Average age38.8
Estimated audience size4,897,187
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Hair straightening audience in Brazil
Age bracketShare%
16-1916%
20-2924%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Hair straightening audience comes from Brazil.

Worldwide audience distribution share by country for Hair straightening
CountryShare
United States20.4%
Japan15.3%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair straightening audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Hair straightening fans by region: top regions in Brazil
#RegionReachAffinity×
01Sergipe~60K1.13×
02Rondônia~50K1.10×
03Acre~20K1.08×
04Rio Grande do Norte~90K1.06×
05Maranhão~100K1.02×
06Amazonas~90K1.02×
07Mato Grosso do Sul~70K1.02×
08Paraíba~100K1.01×
09Mato Grosso~90K1.01×
10Amapá~20K1.01×
11Alagoas~70K1.00×
12Roraima~10K1.00×
13Pará~200K0.99×
14Piauí~70K0.99×
15Tocantins~30K0.99×
16Espírito Santo~100K0.98×
17Federal District~80K0.98×
18Pernambuco~200K0.97×
19Ceará~200K0.96×
20Goiás~200K0.96×
21Bahia~300K0.94×
22Rio Grande do Sul~300K0.94×
23Santa Catarina~200K0.94×
24Paraná~300K0.93×
25Minas Gerais~500K0.91×
26Rio de Janeiro~400K0.90×
27São Paulo~1M0.78×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in Brazil

See Hair straightening audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Hair straightening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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