A data profile of the people who buy, follow and care about Setúbal in Portugal — modelled from more than twelve digital signal sources. Setúbal has an estimated audience of 1,559,085 people in Portugal.
The average Setúbal fan in Portugal is 45.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Setúbal District, Porto District.
Top brand affinities include OLX, Fnac, Norauto, with strongest over-indexing on OLX (2.14× the country average).
Demographically, the Setúbal audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Setúbal fan in Portugal is more female, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for OLX.
The key figures that characterise the Setúbal profile in Portugal.
59.8% are female, 40.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 45.4 |
| Estimated audience size | 1,559,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 30% |
Where the Setúbal audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~900K | 11.92× | |
| 02 | Lisbon District | ~1M | 2.71× | |
| 03 | Évora District | ~30K | 1.13× | |
| 04 | Bragança District | ~10K | 0.57× | |
| 05 | Beja District | ~10K | 0.52× | |
| 06 | Guarda District | ~9K | 0.47× | |
| 07 | Portalegre District | ~8K | 0.46× | |
| 08 | Vila Real District | ~10K | 0.45× | |
| 09 | Castelo Branco District | ~10K | 0.39× | |
| 10 | Faro District | ~40K | 0.38× | |
| 11 | Leiria District | ~30K | 0.37× | |
| 12 | Azores | ~20K | 0.37× | |
| 13 | Viana do Castelo District | ~10K | 0.37× | |
| 14 | Madeira | ~20K | 0.34× | |
| 15 | Coimbra District | ~30K | 0.33× | |
| 16 | Viseu District | ~20K | 0.33× | |
| 17 | Aveiro District | ~30K | 0.26× | |
| 18 | Braga District | ~30K | 0.23× | |
| 19 | Porto District | ~70K | 0.22× | |
| 20 | Santarém District | ~20K | 0.22× |
The strongest cross-interests of the Setúbal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OLX | Shopping | 2.14× | ||
| 02 | Renault Clio | Cars & Mobility | 2.14× | ||
| 03 | Peugeot 208 | Cars & Mobility | 2.14× | ||
| 04 | Peugeot 3008 | Cars & Mobility | 2.14× | ||
| 05 | Florida | Travel & Leisure | 2.14× | ||
| 06 | Tokyo | Travel & Leisure | 2.14× | ||
| 07 | Peugeot 2008 | Cars & Mobility | 2.10× | ||
| 08 | Peugeot 308 | Cars & Mobility | 2.10× | ||
| 09 | Morocco | Travel & Leisure | 2.03× | ||
| 10 | Norauto | Cars & Mobility | 1.97× | ||
| 11 | Amsterdam | Travel & Leisure | 1.87× | ||
| 12 | Wine cellar | Food & Beverages | 1.86× | ||
| 13 | CAC 40 | Business & Career | 1.72× | ||
| 14 | Bricomarché | Home & Garden | 1.69× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.64× | ||
| 16 | Expensive Taste | Business & Career | 1.57× | ||
| 17 | Media Markt | Shopping | 1.57× | ||
| 18 | Cortefiel | Fashion & Accessoires | 1.55× | ||
| 19 | Efficient energy use | Technology & Electronics | 1.53× | ||
| 20 | Fnac | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Pet Ownership | JOY | 0.91× |
Setúbal has an estimated audience of 1,559,085 people in Portugal, concentrated in Lisbon District and Setúbal District.
59.8% of Setúbal fans are female, 40.2% are male, with an average age of 45.4 years.
Setúbal fans show strongest brand affinity for OLX (2.14×), Fnac (1.5×), and Norauto (1.97×) over the country average.
Setúbal fans in Portugal are most concentrated in Lisbon District (reach ~1M), Setúbal District (reach ~900K), and Porto District (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Setúbal itself, the audience over-indexes on Fnac (1.5×), Norauto (1.97×), TripAdvisor (1.64×), and CAC 40 (1.72×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Setúbal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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