Rascasse Audience Intelligence

Azores Audience in Portugal

A data profile of the people who buy, follow and care about Azores in Portugal — modelled from more than twelve digital signal sources. Azores has an estimated audience of 5,242,919 people in Portugal.

#6among POI in Portugal#5in Travel & Leisure

The average Azores fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Azores audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Azores profile in Portugal.

Audience size
5.2M
in Portugal
Gender
55.9%♀
44.1% male
Age
44.4
average years
Country rank
#59
POI in Portugal
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Azores fans

55.9% are female, 44.1% are male, average age 44.4.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Azores audience in Portugal
MetricValue
Female55.9%
Male44.1%
Average age44.4
Estimated audience size5,242,919
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Azores audience in Portugal
Age bracketShare%
16-199%
20-2914%
30-3921%
40-4926%
50+30%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Azores audience comes from Portugal.

Worldwide audience distribution share by country for Azores
CountryShare
Brazil32.0%
Portugal28.7%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Azores audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Azores fans by region: top regions in Portugal
#RegionReachAffinity×
01Azores~200K7.15×
02Madeira~200K1.91×
03Lisbon District~1.5M1.07×
04Faro District~300K0.98×
05Porto District~900K0.80×
06Santarém District~200K0.80×
07Setúbal District~400K0.74×
08Leiria District~200K0.69×
09Coimbra District~200K0.66×
10Bragança District~40K0.65×
11Beja District~50K0.64×
12Portalegre District~40K0.64×
13Guarda District~40K0.63×
14Braga District~300K0.62×
15Évora District~60K0.61×
16Viseu District~100K0.60×
17Viana do Castelo District~80K0.60×
18Castelo Branco District~60K0.60×
19Vila Real District~60K0.60×
20Aveiro District~200K0.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Azores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Azores audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.16×
Healthy LifestyleBALANCE1.14×
IndividualismJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Azores audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.84×
Sports ActivityPOWER0.91×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Portugal

See Azores audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Azores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →