A data profile of the people who buy, follow and care about Azores in Brazil — modelled from more than twelve digital signal sources. Azores has an estimated audience of 5,833,175 people in Brazil.
Azores has an estimated audience of 5,833,175 people in Brazil. 70.0% are female, 30.0% are male, average age 37.7. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.75× the country average).
Demographically, the Azores audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Azores fan in Brazil is more female, around 37.7 years old, with strong Spirituality tendencies and a notable affinity for Instagram.
The key figures that characterise the Azores profile in Brazil.
70.0% are female, 30.0% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 37.7 |
| Estimated audience size | 5,833,175 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Azores audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 32.0% |
| Portugal | 28.7% |
| Mexico | 7.8% |
The strongest cross-interests of the Azores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 2.93× | ||
| 02 | Rock music | Music & Radio | 2.93× | ||
| 03 | Pop music | Music & Radio | 2.93× | ||
| 04 | Internet & Social Media | 2.75× | |||
| 05 | Hip hop music | Music & Radio | 2.75× | ||
| 06 | Shopping malls | Shopping | 2.56× | ||
| 07 | Soul music | Music & Radio | 2.56× | ||
| 08 | Medicine | Business & Career | 2.38× | ||
| 09 | Jazz music | Music & Radio | 2.38× | ||
| 10 | Action movies | Movies & TV | 2.38× | ||
| 11 | Basketball | Sports | 2.20× | ||
| 12 | Heavy metal music | Music & Radio | 2.20× | ||
| 13 | Fragrances | Beauty & Wellness | 2.01× | ||
| 14 | Animated movies | Movies & TV | 2.01× | ||
| 15 | Microsoft | Technology & Electronics | 2.01× | ||
| 16 | Entrepreneurship | Business & Career | 1.83× | ||
| 17 | Furniture | Home & Garden | 1.83× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.83× | ||
| 19 | Telecommunication | Technology & Electronics | 1.83× | ||
| 20 | Personal care | Health | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.52× | |
| Individualism | JOY | 1.49× | |
| Social Media Usage | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Azores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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