Azores Audience in United States
Azores has an estimated audience of 806,195 people in United States. 54.2% are female, 45.8% are male, average age 38.6. Top regions: New York, California, Massachusetts. Top brand affinities: Minnesota, Home construction, JTV (Indonesia), Spinal muscular atrophy, Penn & Teller.
The average Azores fan in United States is 38.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Minnesota, Home construction, JTV (Indonesia), with strongest over-indexing on Minnesota (3.59× the country average). Demographically, the Azores audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Azores fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.6 |
| Estimated audience size | 806,195 |
Audience persona
The typical Azores fan in United States is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 76,482 | 1.7× |
| California | 75,902 | 0.86× |
| Massachusetts | 54,904 | 3.46× |
| Florida | 49,616 | 0.91× |
| Texas | 37,875 | 0.55× |
| New Jersey | 28,646 | 1.4× |
| Pennsylvania | 27,037 | 1× |
| North Carolina | 23,697 | 0.98× |
| Virginia | 21,516 | 1.1× |
| Illinois | 21,016 | 0.78× |
| Georgia | 17,564 | 0.71× |
| Ohio | 16,242 | 0.65× |
| Connecticut | 16,236 | 2.01× |
| Colorado | 15,106 | 1.19× |
| Washington | 14,776 | 0.91× |
| Michigan | 14,435 | 0.68× |
| Maryland | 13,982 | 1.01× |
| Arizona | 10,588 | 0.64× |
| Tennessee | 9,916 | 0.61× |
| South Carolina | 9,700 | 0.8× |
| Minnesota | 8,706 | 0.75× |
| Wisconsin | 8,667 | 0.71× |
| New Hampshire | 8,554 | 2.69× |
| Oregon | 8,321 | 0.9× |
| Rhode Island | 7,774 | 3.03× |
| Missouri | 7,650 | 0.59× |
| Indiana | 7,617 | 0.52× |
| Maine | 7,527 | 2.61× |
| Utah | 6,353 | 0.88× |
| Kentucky | 5,271 | 0.52× |
| Alabama | 5,123 | 0.45× |
| Louisiana | 4,769 | 0.46× |
| Hawaii | 4,624 | 1.33× |
| Washington, District of Columbia | 4,336 | 1.79× |
| Nevada | 4,267 | 0.55× |
| Oklahoma | 4,012 | 0.45× |
| Vermont | 3,584 | 2.53× |
| Idaho | 3,440 | 0.85× |
| Iowa | 3,423 | 0.52× |
| Kansas | 3,244 | 0.51× |
| Arkansas | 2,908 | 0.44× |
| New Mexico | 2,296 | 0.57× |
| Mississippi | 2,182 | 0.33× |
| Montana | 2,138 | 0.96× |
| Nebraska | 2,041 | 0.5× |
| West Virginia | 1,847 | 0.49× |
| Delaware | 1,777 | 0.8× |
| Alaska | 1,437 | 0.83× |
| South Dakota | 800 | 0.43× |
| North Dakota | 745 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 3.59× | Travel & Leisure |
| Home construction | 1.91× | Home & Garden |
| JTV (Indonesia) | 5.84× | |
| Spinal muscular atrophy | 8.8× | Health |
| Penn & Teller | 7.79× | Movies & TV |
| Justice | 2.43× | Politics & Society |
| iZombie | 11.46× | Movies & TV |
| Mad About You | 9.85× | Movies & TV |
| Mackenzie Foy | 5.15× | Fashion & Accessoires |
| Dental hygienist | 3.63× | Health |
| Toros de Tijuana | 13.52× | Sports |
| Stop Bullying | 7.08× | Politics & Society |
| My Name Is Khan | 12.3× | Movies & TV |
| Ext JS | 10.71× | Technology & Electronics |
| The Boomtown Rats | 18.32× | Music & Radio |
| Totally Spies! | 3.85× | Movies & TV |
| bumGenius | 13.12× | Kids & Family |
| Cultural studies | 3.27× | Business & Career |
| Bus Driver (video game) | 4.62× | Games |
| Leverage (TV series) | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.45 |
| Travelling | THRILL | 1.4 |
| Risk Appetite | THRILL | 1.32 |
| Tradition | CONSERVATISM | 1.32 |
| Urban Lifestyle | OPEN | 1.3 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 32.0% |
| Portugal | 28.8% |
| Mexico | 7.8% |
See Azores audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Azores have in United States?
Azores has an estimated audience of 806,195 people in United States, concentrated in New York and California.
What is the gender split and age of Azores fans?
54.2% of Azores fans are female, 45.8% are male, with an average age of 38.6 years.
Which brands do Azores fans like most?
Azores fans show strongest brand affinity for Minnesota (3.59×), Home construction (1.91×), and JTV (Indonesia) (5.84×) over the country average.
Where do Azores fans live in United States?
Azores fans in United States are most concentrated in New York (reach 76,482), California (reach 75,902), and Massachusetts (reach 54,904). These three regions account for the largest share of the active audience.
What other brands do Azores fans also like?
Beyond Azores itself, the audience over-indexes on Home construction (1.91×), JTV (Indonesia) (5.84×), Spinal muscular atrophy (8.8×), and Penn & Teller (7.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Azores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.