Rascasse Audience Intelligence

Azores Audience in United States

A data profile of the people who buy, follow and care about Azores in United States — modelled from more than twelve digital signal sources. Azores has an estimated audience of 806,195 people in United States.

#2560among POI in United States#2072in Travel & Leisure

The average Azores fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Milwaukee Brewers, Atlético Madrid, Detroit Tigers, with strongest over-indexing on Milwaukee Brewers (8.57× the country average).

Demographically, the Azores audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Azores fan in United States is balanced, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Milwaukee Brewers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Azores profile in United States.

Audience size
806K
in United States
Gender
54.2%♀
45.8% male
Age
38.6
average years
Country rank
#27332
POI in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Azores fans

54.2% are female, 45.8% are male, average age 38.6.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Azores audience in United States
MetricValue
Female54.2%
Male45.8%
Average age38.6
Estimated audience size806,195
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Azores audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Azores audience comes from United States.

Worldwide audience distribution share by country for Azores
CountryShare
Brazil32.0%
Portugal28.7%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Azores audience in United States is strongest.

Fig. 05

Top regions by affinity

Azores fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~50K3.16×
02Rhode Island~7K2.83×
03New Hampshire~8K2.54×
04Maine~7K2.48×
05Vermont~3K2.40×
06Connecticut~20K1.94×
07Washington, District of Columbia~4K1.66×
08New York~70K1.57×
09Hawaii~5K1.39×
10New Jersey~30K1.33×
11Colorado~10K1.17×
12Virginia~20K1.08×
13Alaska~2K1.02×
14Pennsylvania~30K1.00×
15Montana~2K0.98×
16Maryland~10K0.97×
17North Carolina~20K0.96×
18Florida~50K0.93×
19Utah~7K0.90×
20Delaware~2K0.89×
21Washington~10K0.88×
22Idaho~4K0.88×
23Oregon~8K0.87×
24South Carolina~10K0.84×
25California~70K0.82×
26Minnesota~9K0.80×
27Illinois~20K0.75×
28Wisconsin~9K0.74×
29Georgia~20K0.71×
30Michigan~10K0.70×
31Arizona~10K0.68×
32Ohio~20K0.67×
33Tennessee~10K0.66×
34New Mexico~3K0.65×
35Missouri~8K0.62×
36Nebraska~2K0.61×
37South Dakota~1K0.61×
38North Dakota~1K0.61×
39West Virginia~2K0.60×
40Kansas~4K0.59×
41Nevada~5K0.58×
42Iowa~4K0.58×
43Indiana~8K0.56×
44Kentucky~6K0.56×
45Texas~40K0.55×
46Arkansas~4K0.54×
47Louisiana~5K0.52×
48Oklahoma~5K0.51×
49Alabama~6K0.50×
50Mississippi~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Azores, United States
0.42×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Azores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Azores audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports47.73×
02Deportivo AlavésSports35.29×
03Real SociedadSports17.42×
04Atlético MadridSports15.63×
05Sevilla FCSports14.81×
06Colorado RockiesSports10.00×
07San Diego PadresSports8.67×
08Milwaukee BrewersSports8.57×
09Pittsburgh PiratesSports7.33×
10Paris Saint-GermainSports6.58×
11HandballSports6.50×
12Detroit TigersSports5.91×
13Jessica AlbaMovies & TV4.35×
14Sports clubSports4.24×
15Non-alcoholic beverageFood & Beverages4.19×
16FanaticsFashion & Accessoires3.65×
17FC BarcelonaSports2.92×
18Real Madrid C.F.Sports2.88×
19Public transportCars & Mobility2.79×
20WalgreensShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Azores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Azores audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.37×
Career OrientationPOWER1.23×
TravellingTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Azores audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.23×
MindfulnessBALANCE0.50×
Pet OwnershipJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Azores have in United States?

Azores has an estimated audience of 806,195 people in United States, concentrated in California and New York.

02

What is the gender split and age of Azores fans?

54.2% of Azores fans are female, 45.8% are male, with an average age of 38.6 years.

03

Which brands do Azores fans like most?

Azores fans show strongest brand affinity for Milwaukee Brewers (8.57×), Atlético Madrid (15.63×), and Detroit Tigers (5.91×) over the country average.

04

Where do Azores fans live in United States?

Azores fans in United States are most concentrated in California (reach ~70K), New York (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Azores fans also like?

Beyond Azores itself, the audience over-indexes on Atlético Madrid (15.63×), Detroit Tigers (5.91×), Pittsburgh Pirates (7.33×), and San Diego Padres (8.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Azores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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