Azores Audience in Germany
A data profile of the people who buy, follow and care about Azores in Germany — modelled from more than twelve digital signal sources. Azores has an estimated audience of 303,473 people in Germany.
The average Azores fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Non-alcoholic beverage, Veterinary medicine, Fressnapf, with strongest over-indexing on Non-alcoholic beverage (5× the country average).
Demographically, the Azores audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Azores fan in Germany is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Non-alcoholic beverage.
At a glance
The key figures that characterise the Azores profile in Germany.
Search interest · 12-month trend
Demographics of Azores fans
68.0% are female, 32.0% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 44.5 |
| Estimated audience size | 303,473 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 33% | |
| 50+ | 26% |
Geography
Where the Azores audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~50K | 1.25× | |
| 02 | Bayern | ~60K | 1.23× | |
| 03 | Hessen | ~30K | 1.12× | |
| 04 | Hamburg | ~7K | 1.09× | |
| 05 | Sachsen | ~20K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~70K | 1.07× | |
| 07 | Rheinland-Pfalz | ~20K | 1.07× | |
| 08 | Berlin | ~10K | 1.04× | |
| 09 | Niedersachsen | ~30K | 1.00× | |
| 10 | Thüringen | ~7K | 0.96× | |
| 11 | Schleswig-Holstein | ~10K | 0.95× | |
| 12 | Brandenburg | ~9K | 0.93× | |
| 13 | Saarland | ~3K | 0.85× | |
| 14 | Bremen | ~2K | 0.83× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.82× | |
| 16 | Sachsen-Anhalt | ~6K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Azores audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 5.00× | ||
| 02 | Sandra Bullock | Movies & TV | 3.18× | ||
| 03 | Veterinary medicine | Business & Career | 2.92× | ||
| 04 | Animal rights | Politics & Society | 2.47× | ||
| 05 | Fressnapf | Shopping | 2.43× | ||
| 06 | Public transport | Cars & Mobility | 2.35× | ||
| 07 | Zoo | Kids & Family | 2.35× | ||
| 08 | Garden furniture | Home & Garden | 2.17× | ||
| 09 | Garden centre | Home & Garden | 2.03× | ||
| 10 | Nonprofit organization | Politics & Society | 1.93× | ||
| 11 | Tradition | Politics & Society | 1.92× | ||
| 12 | Postbank | Business & Career | 1.85× | ||
| 13 | Eurowings | Travel & Leisure | 1.75× | ||
| 14 | QVC | Movies & TV | 1.72× | ||
| 15 | Online newspaper | News | 1.71× | ||
| 16 | Solar energy | Home & Garden | 1.71× | ||
| 17 | CHECK24 | Business & Career | 1.60× | ||
| 18 | Breaking news | Movies & TV | 1.57× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Ryanair | Travel & Leisure | 1.52× |
Personality of the Azores audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.20× | |
| Convenience Orientation | PREMIUM | 2.04× | |
| Individualism | JOY | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.77× |
Frequently asked questions
How many fans does Azores have in Germany?
Azores has an estimated audience of 303,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Azores fans?
68.0% of Azores fans are female, 32.0% are male, with an average age of 44.5 years.
Which brands do Azores fans like most?
Azores fans show strongest brand affinity for Non-alcoholic beverage (5×), Veterinary medicine (2.92×), and Fressnapf (2.43×) over the country average.
Where do Azores fans live in Germany?
Azores fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Azores fans also like?
Beyond Azores itself, the audience over-indexes on Veterinary medicine (2.92×), Fressnapf (2.43×), Postbank (1.85×), and Animal rights (2.47×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Azores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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