Santería Audience in United States
Santería has an estimated audience of 780,858 people in United States. 44.6% are female, 55.4% are male, average age 44.2. Top regions: California, Florida, Texas. Top brand affinities: Panama, Sears, JTV (Indonesia), Lebanese cuisine, Al Ahly SC.
The average Santería fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Panama, Sears, JTV (Indonesia), with strongest over-indexing on Panama (2.19× the country average). Demographically, the Santería audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Santería fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 44.2 |
| Estimated audience size | 780,858 |
Audience persona
The typical Santería fan in United States is more male, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Panama.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 149,994 | 1.75× |
| Florida | 102,811 | 1.94× |
| Texas | 92,928 | 1.38× |
| New York | 60,553 | 1.39× |
| Georgia | 30,398 | 1.26× |
| Pennsylvania | 29,928 | 1.14× |
| Illinois | 28,961 | 1.11× |
| North Carolina | 26,929 | 1.15× |
| New Jersey | 24,721 | 1.24× |
| Ohio | 20,014 | 0.83× |
| Virginia | 19,615 | 1.03× |
| Arizona | 18,608 | 1.17× |
| Michigan | 17,035 | 0.83× |
| Massachusetts | 16,736 | 1.09× |
| Washington | 16,338 | 1.04× |
| Maryland | 14,342 | 1.07× |
| Tennessee | 14,142 | 0.9× |
| Colorado | 12,539 | 1.02× |
| Indiana | 12,341 | 0.87× |
| South Carolina | 11,113 | 0.95× |
| Nevada | 10,443 | 1.38× |
| Louisiana | 10,430 | 1.04× |
| Missouri | 10,172 | 0.81× |
| Connecticut | 10,157 | 1.3× |
| Alabama | 9,861 | 0.9× |
| Kentucky | 9,364 | 0.96× |
| Oregon | 9,275 | 1.04× |
| Wisconsin | 9,027 | 0.77× |
| Minnesota | 9,013 | 0.81× |
| Oklahoma | 8,604 | 0.99× |
| Utah | 6,217 | 0.89× |
| Arkansas | 5,362 | 0.83× |
| Kansas | 5,294 | 0.86× |
| Mississippi | 4,774 | 0.74× |
| Iowa | 4,677 | 0.73× |
| New Mexico | 4,450 | 1.14× |
| Hawaii | 3,353 | 1× |
| Nebraska | 3,256 | 0.83× |
| Washington, District of Columbia | 3,063 | 1.3× |
| West Virginia | 2,912 | 0.8× |
| Idaho | 2,895 | 0.74× |
| Rhode Island | 2,513 | 1.01× |
| New Hampshire | 2,429 | 0.79× |
| Delaware | 2,325 | 1.08× |
| Maine | 2,083 | 0.74× |
| Montana | 1,984 | 0.92× |
| Alaska | 1,272 | 0.76× |
| South Dakota | 1,125 | 0.62× |
| Vermont | 1,107 | 0.81× |
| North Dakota | 1,037 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panama | 2.19× | Travel & Leisure |
| Sears | 1.69× | Shopping |
| JTV (Indonesia) | 1.66× | |
| Lebanese cuisine | 2.31× | Food & Beverages |
| Al Ahly SC | 2.29× | Sports |
| Sin Embargo MX | 6.38× | News |
| Northrop Grumman | 1.72× | Business & Career |
| Parma | 3.3× | Travel & Leisure |
| Enfamil | 1.79× | Kids & Family |
| Isabela (province) | 3.54× | |
| Penn & Teller | 1.87× | Movies & TV |
| Biblical inspiration | 1.87× | Politics & Society |
| Fast Five | 1.7× | Movies & TV |
| Mad About You | 2.57× | Movies & TV |
| Warning sign | 2.24× | Cars & Mobility |
| Barclays Center | 2.24× | Sports |
| Waterford | 1.53× | Travel & Leisure |
| Cachorros | 1.76× | Pets & Animals |
| lose it | 5.88× | |
| Canino | 3.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Sustainability | BALANCE | 1.46 |
| Quality Awareness | PREMIUM | 1.34 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 28.6% |
| United States | 19.3% |
| Mexico | 9.3% |
See Santería audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Santería have in United States?
Santería has an estimated audience of 780,858 people in United States, concentrated in California and Florida.
What is the gender split and age of Santería fans?
44.6% of Santería fans are female, 55.4% are male, with an average age of 44.2 years.
Which brands do Santería fans like most?
Santería fans show strongest brand affinity for Panama (2.19×), Sears (1.69×), and JTV (Indonesia) (1.66×) over the country average.
Where do Santería fans live in United States?
Santería fans in United States are most concentrated in California (reach 149,994), Florida (reach 102,811), and Texas (reach 92,928). These three regions account for the largest share of the active audience.
What other brands do Santería fans also like?
Beyond Santería itself, the audience over-indexes on Sears (1.69×), JTV (Indonesia) (1.66×), Lebanese cuisine (2.31×), and Al Ahly SC (2.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Santería. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.