Rascasse Audience Intelligence

Santería Audience in United States

A data profile of the people who buy, follow and care about Santería in United States — modelled from more than twelve digital signal sources. Santería has an estimated audience of 780,858 people in United States.

#9619among Topic in United States#1636in Politics & Society

The average Santería fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Copa América, Sustainable energy, Renewable energy, with strongest over-indexing on Copa América (58× the country average).

Demographically, the Santería audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santería fan in United States is more male, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Copa América.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santería profile in United States.

Audience size
781K
in United States
Gender
44.6%♀
55.4% male
Age
44.2
average years
Country rank
#27900
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Santería fans

44.6% are female, 55.4% are male, average age 44.2.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Santería audience in United States
MetricValue
Female44.6%
Male55.4%
Average age44.2
Estimated audience size780,858
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Santería audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Santería audience comes from United States.

Worldwide audience distribution share by country for Santería
CountryShare
Brazil28.6%
United States19.3%
Mexico9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santería audience in United States is strongest.

Fig. 05

Top regions by affinity

Santería fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.88×
02California~200K1.85×
03Nevada~10K1.34×
04Texas~90K1.32×
05New York~60K1.28×
06Georgia~30K1.25×
07Connecticut~10K1.23×
08Washington, District of Columbia~3K1.22×
09New Jersey~20K1.17×
10North Carolina~30K1.13×
11Arizona~20K1.12×
12New Mexico~4K1.12×
13Pennsylvania~30K1.11×
14Delaware~2K1.09×
15Maryland~10K1.06×
16Louisiana~10K1.05×
17Illinois~30K1.04×
18Virginia~20K1.02×
19Massachusetts~20K1.02×
20Rhode Island~3K1.01×
21Colorado~10K1.00×
22Oregon~9K1.00×
23Montana~2K1.00×
24Oklahoma~9K0.99×
25South Carolina~10K0.97×
26Kentucky~9K0.97×
27Washington~20K0.96×
28Alabama~10K0.96×
29Hawaii~3K0.96×
30Tennessee~10K0.91×
31Arkansas~6K0.91×
32Vermont~1K0.91×
33Kansas~6K0.90×
34Alaska~1K0.89×
35Nebraska~3K0.88×
36Indiana~10K0.87×
37Utah~6K0.87×
38Mississippi~6K0.86×
39West Virginia~3K0.86×
40Michigan~20K0.84×
41Missouri~10K0.84×
42Idaho~3K0.84×
43Ohio~20K0.83×
44New Hampshire~3K0.82×
45Maine~2K0.82×
46North Dakota~1K0.80×
47Minnesota~9K0.79×
48South Dakota~1K0.78×
49Wisconsin~9K0.77×
50Iowa~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Santería, United States
0.76×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santería audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santería audience
#·InterestCategoryAffinity×
01Copa AméricaSports58.00×
02Freedom of speechPolitics & Society4.03×
03Sustainable energyHome & Garden3.91×
04Renewable energyBusiness & Career2.88×
05La LigaSports2.86×
06Milwaukee BrewersSports2.76×
07CitibankBusiness & Career2.34×
08Public transportCars & Mobility2.30×
09Detroit TigersSports2.07×
10WhataburgerFood & Beverages1.87×
11First class travelTravel & Leisure1.79×
12InnovationBusiness & Career1.78×
13Health insuranceBusiness & Career1.72×
14Online newspaperNews1.71×
15WalgreensShopping1.67×
16Charitable organizationPolitics & Society1.67×
17TraditionPolitics & Society1.56×
18CVS PharmacyShopping1.53×
19Solar energyHome & Garden1.53×
20Dance musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santería audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santería audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.71×
Community OrientationOPEN1.67×
IndividualismJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santería audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.65×
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Santería have in United States?

Santería has an estimated audience of 780,858 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Santería fans?

44.6% of Santería fans are female, 55.4% are male, with an average age of 44.2 years.

03

Which brands do Santería fans like most?

Santería fans show strongest brand affinity for Copa América (58×), Sustainable energy (3.91×), and Renewable energy (2.88×) over the country average.

04

Where do Santería fans live in United States?

Santería fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Santería fans also like?

Beyond Santería itself, the audience over-indexes on Sustainable energy (3.91×), Renewable energy (2.88×), Walgreens (1.67×), and Milwaukee Brewers (2.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Santería audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Santería. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →