Rascasse Audience Intelligence

Bayer 04 Leverkusen Fan Demographics in Germany

Bayer 04 Leverkusen has an estimated audience of 4.8M people in Germany.

#52among Soccer in Germany
#27among teams in Germany
#111in Sports

The average Bayer 04 Leverkusen fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Bayer 04 Leverkusen ranks #12 among the 18 Bundesliga teams in Germany — 0.6× the group median.

Its fans are 1.2 years younger than the group average of 36.2.

Women make up 26.7% of the fan base, 2.5 percentage points fewer than the group average.

Compared with the other 17 Bundesliga teams, Bayer 04 Leverkusen fans stand out for their interest in Florian Wirtz and Fortuna Düsseldorf.

In Q3/2026, search interest was −13.7% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: March, April and May account for 40% of the year's searches, July is the quietest month.

Most fans live in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top affinities include Florian Wirtz, Fortuna Düsseldorf, RB Leipzig, with strongest over-indexing on Florian Wirtz (10.89× the country average).

Demographically, the Bayer 04 Leverkusen audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Individualism.

The typical Bayer 04 Leverkusen fan in Germany is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Florian Wirtz.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.8M
in Germany
Gender
26.7%♀
73.3% male
Age
35.0
average years
Country rank
#1173
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bayer 04 Leverkusen fans

26.7% are female, 73.3% are male, average age 35.0.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Bayer 04 Leverkusen audience in Germany
MetricValue
Female26.7%
Male73.3%
Average age35.0
Estimated audience size4.8M
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Bayer 04 Leverkusen audience in Germany
Age bracketShare%
16-2434%
25-3420%
35-4417%
45-5416%
55+12%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Bayer 04 Leverkusen audience comes from Germany.

Worldwide audience distribution share by country for Bayer 04 Leverkusen
CountryShare
Germany36.1%
Brazil8.1%
United States5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bayer 04 Leverkusen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.76×
02Sachsen~300K1.23×
03Sachsen-Anhalt~100K1.11×
04Rheinland-Pfalz~300K1.06×
05Thüringen~100K1.05×
06Baden-Württemberg~700K1.03×
07Saarland~60K0.95×
08Niedersachsen~400K0.94×
09Mecklenburg-Vorpommern~90K0.94×
10Brandenburg~100K0.93×
11Hessen~300K0.91×
12Schleswig-Holstein~100K0.87×
13Bremen~40K0.87×
14Bayern~700K0.86×
15Hamburg~90K0.80×
16Berlin~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Bayer 04 Leverkusen, Germany
0.70×1.00×1.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bayer 04 Leverkusen audience vs. the country average
#·InterestCategoryAffinity×
01Florian WirtzSports10.89×
02Fortuna DüsseldorfSports9.68×
03RB LeipzigSports9.43×
04SV Werder BremenSports7.99×
05F.C. Hansa RostockSports7.70×
06Borussia MönchengladbachSports7.68×
07Dynamo DresdenSports7.25×
08TransfermarktSports7.11×
093. LigaSports7.08×
10FC Schalke 04Sports6.73×
11Hamburger SVSports6.47×
12VfB StuttgartSports6.18×
13Harry KaneSports5.74×
14Jürgen KloppSports4.85×
15SportschauSports4.71×
162. BundesligaSports4.69×
17Borussia DortmundSports4.28×
18BundesligaSports3.85×
19FIFA World CupSports2.97×
20FC Bayern MunichSports2.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bayer 04 Leverkusen audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bayer 04 Leverkusen audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.34×
IndividualismJOY1.22×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bayer 04 Leverkusen audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.54×
ExtroversionTHRILL0.64×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Bayer 04 Leverkusen over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/bayer-04-leverkusen-13719” · Methodology