Rascasse Audience Intelligence

Grease (film) Audience in United States

A data profile of the people who buy, follow and care about Grease (film) in United States — modelled from more than twelve digital signal sources. Grease (film) has an estimated audience of 3,400,153 people in United States.

#389among Movie / TV Show / Series in United States#1140in Movies & TV

The average Grease (film) fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Saturday Night Fever, James Dean, Cats (musical), with strongest over-indexing on Saturday Night Fever (61.9× the country average).

Demographically, the Grease (film) audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grease (film) fan in United States is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Saturday Night Fever.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grease (film) profile in United States.

Audience size
3.4M
in United States
Gender
71.2%♀
28.8% male
Age
45.7
average years
Country rank
#9256
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grease (film) viewers

71.2% are female, 28.8% are male, average age 45.7.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Grease (film) audience in United States
MetricValue
Female71.2%
Male28.8%
Average age45.7
Estimated audience size3,400,153
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Grease (film) audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3915%
40-4928%
50+35%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Grease (film) audience comes from United States.

Worldwide audience distribution share by country for Grease (film)
CountryShare
United States33.3%
United Kingdom9.6%
Spain7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grease (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grease (film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.31×
02Texas~400K1.22×
03Oklahoma~50K1.20×
04Utah~40K1.19×
05Kansas~30K1.18×
06Idaho~20K1.18×
07Arizona~80K1.17×
08California~400K1.14×
09Nebraska~20K1.12×
10North Dakota~8K1.12×
11Iowa~30K1.09×
12Kentucky~50K1.08×
13Arkansas~30K1.08×
14South Dakota~9K1.08×
15Indiana~70K1.07×
16Nevada~40K1.07×
17Pennsylvania~100K1.06×
18Ohio~100K1.06×
19Missouri~60K1.05×
20Louisiana~50K1.05×
21Wyoming~5K1.05×
22Illinois~100K1.03×
23Wisconsin~50K1.01×
24Oregon~40K1.00×
25Montana~10K1.00×
26Alaska~7K1.00×
27Washington~70K0.99×
28Colorado~50K0.98×
29Mississippi~30K0.98×
30Minnesota~50K0.97×
31Alabama~50K0.97×
32Tennessee~70K0.96×
33Michigan~80K0.93×
34New Jersey~80K0.93×
35Connecticut~30K0.93×
36West Virginia~10K0.93×
37Maine~10K0.93×
38Florida~200K0.92×
39North Carolina~90K0.91×
40South Carolina~50K0.91×
41New Hampshire~10K0.90×
42Georgia~90K0.89×
43Hawaii~10K0.89×
44Rhode Island~10K0.88×
45Virginia~70K0.85×
46Delaware~8K0.85×
47Massachusetts~60K0.83×
48New York~200K0.82×
49Maryland~50K0.78×
50Washington, District of Columbia~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Grease (film), United States
0.62×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grease (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grease (film) audience
#·InterestCategoryAffinity×
01Saturday Night FeverMovies & TV61.90×
02Midnight in ParisMovies & TV39.76×
03Moonrise KingdomMovies & TV34.76×
04James DeanMovies & TV32.13×
05Ally McBealMovies & TV25.86×
06Cats (musical)Music & Radio20.68×
07Love ActuallyMovies & TV20.02×
08Taron EgertonMovies & TV20.00×
09La La Land (film)Movies & TV19.54×
10Sixteen CandlesMovies & TV18.69×
11Mission: ImpossibleMovies & TV18.27×
12Nathan LaneMovies & TV16.34×
13Ghostbusters (franchise)Movies & TV13.47×
14John TravoltaMovies & TV11.96×
15Charlie ChaplinMovies & TV10.25×
16Gordon RamseyFood & Beverages10.04×
17The HolidayMovies & TV7.73×
18Robert RedfordMovies & TV6.12×
19QVCMovies & TV4.09×
20Michael JacksonMusic & Radio2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grease (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grease (film) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.49×
IndulgenceJOY1.39×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grease (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
PatriotismCONSERVATISM0.84×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grease (film) have in United States?

Grease (film) has an estimated audience of 3,400,153 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grease (film) viewers?

71.2% of Grease (film) fans are female, 28.8% are male, with an average age of 45.7 years.

03

Which brands do Grease (film) fans like most?

Grease (film) fans show strongest brand affinity for Saturday Night Fever (61.9×), James Dean (32.13×), and Cats (musical) (20.68×) over the country average.

04

Where do Grease (film) fans live in United States?

Grease (film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Grease (film) fans also like?

Beyond Grease (film) itself, the audience over-indexes on James Dean (32.13×), Cats (musical) (20.68×), La La Land (film) (19.54×), and Mission: Impossible (18.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grease (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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