Rascasse Audience Intelligence

Chicago Sun-Times Audience in United States

A data profile of the people who buy, follow and care about Chicago Sun-Times in United States — modelled from more than twelve digital signal sources. Chicago Sun-Times has an estimated audience of 1,128,458 people in United States.

#55among Newspaper in United States#671among Website / Newspaper / Magazine in United States#152in News

The average Chicago Sun-Times fan in United States is 47.1 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Florida, California.

Top brand affinities include James Dean, Elizabeth Taylor, Marlon Brando, with strongest over-indexing on James Dean (90.83× the country average).

Demographically, the Chicago Sun-Times audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Sun-Times fan in United States is balanced, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for James Dean.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Sun-Times profile in United States.

Audience size
1.1M
in United States
Gender
52.9%♀
47.1% male
Age
47.1
average years
Country rank
#21795
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Chicago Sun-Times

52.9% are female, 47.1% are male, average age 47.1.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Chicago Sun-Times audience in United States
MetricValue
Female52.9%
Male47.1%
Average age47.1
Estimated audience size1,128,458
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Chicago Sun-Times audience in United States
Age bracketShare%
16-196%
20-2911%
30-3918%
40-4924%
50+40%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Chicago Sun-Times audience comes from United States.

Worldwide audience distribution share by country for Chicago Sun-Times
CountryShare
United States89.7%
United Kingdom1.6%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Sun-Times audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Sun-Times fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~900K22.33×
02Wisconsin~40K2.15×
03Indiana~40K1.82×
04Iowa~10K1.49×
05Washington, District of Columbia~4K1.25×
06Arizona~30K1.08×
07Michigan~30K0.99×
08South Dakota~2K0.91×
09Minnesota~10K0.86×
10Alaska~2K0.86×
11Nebraska~5K0.83×
12Vermont~2K0.81×
13Missouri~10K0.80×
14North Dakota~2K0.80×
15Delaware~2K0.77×
16Montana~2K0.75×
17Nevada~8K0.72×
18Rhode Island~3K0.72×
19Mississippi~7K0.71×
20Hawaii~4K0.71×
21Maine~3K0.71×
22Florida~50K0.70×
23South Carolina~10K0.70×
24Idaho~4K0.70×
25New Mexico~4K0.70×
26West Virginia~4K0.70×
27New Hampshire~3K0.69×
28Kansas~6K0.68×
29Arkansas~6K0.66×
30Colorado~10K0.62×
31Alabama~10K0.61×
32Connecticut~7K0.60×
33Ohio~20K0.58×
34Oklahoma~7K0.58×
35Kentucky~8K0.56×
36Oregon~7K0.54×
37Utah~6K0.54×
38Tennessee~10K0.53×
39Louisiana~8K0.53×
40Washington~10K0.48×
41Massachusetts~10K0.47×
42Maryland~9K0.46×
43Virginia~10K0.45×
44Georgia~20K0.44×
45New York~30K0.42×
46North Carolina~10K0.42×
47Pennsylvania~20K0.41×
48California~50K0.38×
49New Jersey~10K0.38×
50Texas~40K0.37×
Fig. 06

Affinity by region

Affinity by region — Chicago Sun-Times, United States
0.37×1.00×22.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Sun-Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Sun-Times audience
#·InterestCategoryAffinity×
01James DeanMovies & TV90.83×
02Elizabeth TaylorMovies & TV51.00×
03Marlon BrandoMovies & TV50.94×
04Chicago BlackhawksSports15.38×
05Chicago White SoxSports12.34×
06New York PostNews9.28×
07Chicago CubsSports6.60×
08Demi MooreMovies & TV6.03×
09LotteryGames5.10×
10Sustainable energyHome & Garden5.02×
11FedExBusiness & Career4.75×
12Renewable energyBusiness & Career4.40×
13Diane KeatonMovies & TV4.34×
14QVCMovies & TV4.18×
15Mortgage loansBusiness & Career3.23×
16Discount storesShopping3.06×
17TMZInternet & Social Media2.78×
18Shopping mallsShopping2.40×
19McDonald'sFood & Beverages2.39×
20PinterestInternet & Social Media1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Sun-Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Sun-Times audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.94×
Convenience OrientationPREMIUM1.82×
Quality AwarenessPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Sun-Times audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
MindfulnessBALANCE0.69×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Sun-Times have in United States?

Chicago Sun-Times has an estimated audience of 1,128,458 people in United States, concentrated in Illinois and Florida.

02

What is the gender split and age of Chicago Sun-Times fans?

52.9% of Chicago Sun-Times fans are female, 47.1% are male, with an average age of 47.1 years.

03

Which brands do Chicago Sun-Times fans like most?

Chicago Sun-Times fans show strongest brand affinity for James Dean (90.83×), Elizabeth Taylor (51×), and Marlon Brando (50.94×) over the country average.

04

Where do Chicago Sun-Times fans live in United States?

Chicago Sun-Times fans in United States are most concentrated in Illinois (reach ~900K), Florida (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Sun-Times fans also like?

Beyond Chicago Sun-Times itself, the audience over-indexes on Elizabeth Taylor (51×), Marlon Brando (50.94×), New York Post (9.28×), and Chicago Blackhawks (15.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Sun-Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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