Chicago Sun-Times Audience in United States
Chicago Sun-Times has an estimated audience of 1,149,302 people in United States. 52.9% are female, 47.1% are male, average age 47.1. Top brand affinities: Keene, New Hampshire, Tuscany, Nebraska, headspace, Wok.
Top brand affinities include Keene, New Hampshire, Tuscany, Nebraska, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Chicago Sun-Times audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Chicago Sun-Times fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 47.1 |
| Estimated audience size | 1,149,302 |
Audience persona
The typical Chicago Sun-Times fan in United States is balanced, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Tuscany | 13.98× | Travel & Leisure |
| Nebraska | 2.29× | Travel & Leisure |
| headspace | 5.01× | Health |
| Wok | 3.01× | Food & Beverages |
| Sailor | 2.06× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 2.82× | Sports |
| Cryptic crossword | 5.67× | Technology & Electronics |
| Hebe | 2.25× | Home & Garden |
| Colorado River | 2.04× | Travel & Leisure |
| Graham Greene | 1.9× | Literature |
| Necktie | 1.57× | Fashion & Accessoires |
| Bus Driver (video game) | 5.08× | Games |
| WKRN-TV | 1.78× | Movies & TV |
| Donmar Warehouse | 9.31× | Arts & Culture |
| Goma | 4.74× | Travel & Leisure |
| Grace Slick | 2.33× | Music & Radio |
| JTB Corporation | 10.5× | Business & Career |
| War on Terror | 1.93× | Politics & Society |
| Google Home | 1.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.43 |
| Urban Lifestyle | OPEN | 1.32 |
| Early Adopter Mentality | POWER | 1.21 |
| Quality Awareness | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.16 |
| Individualism | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.9% |
| United Kingdom | 1.7% |
| Canada | 1.3% |
See Chicago Sun-Times audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chicago Sun-Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.