Rascasse Audience Intelligence

Merlin Audience in Germany

A data profile of the people who buy, follow and care about Merlin in Germany — modelled from more than twelve digital signal sources. Merlin has an estimated audience of 310,441 people in Germany.

The average Merlin fan in Germany is 39.6 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merlin profile in Germany.

Audience size
310K
in Germany
Gender
53.3%
46.7% male
Age
39.6
average years
Country rank
#16899
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merlin viewers

53.3% are female, 46.7% are male, average age 39.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Merlin audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age39.6
Estimated audience size310,441
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Merlin audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Merlin audience comes from Germany.

Worldwide audience distribution share by country for Merlin
CountryShare
United States24.0%
United Kingdom15.3%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merlin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Merlin fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K2.21×
02Schleswig-Holstein~10K1.17×
03Hessen~30K1.16×
04Hamburg~7K1.08×
05Bayern~50K0.98×
06Niedersachsen~30K0.97×
07Bremen~2K0.96×
08Rheinland-Pfalz~10K0.92×
09Berlin~10K0.91×
10Mecklenburg-Vorpommern~5K0.88×
11Nordrhein-Westfalen~60K0.87×
12Brandenburg~8K0.85×
13Sachsen~10K0.82×
14Saarland~3K0.81×
15Thüringen~6K0.80×
16Sachsen-Anhalt~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Merlin, Germany
0.78×1.00×2.21×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Merlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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