Merlin Audience in Germany
Merlin has an estimated audience of 303,876 people in Germany. 53.3% are female, 46.7% are male, average age 39.6. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern.
The average Merlin fan in Germany is 39.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Demographically, the Merlin audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Tradition, Pet Ownership.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Merlin fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.6 |
| Estimated audience size | 303,876 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 98,329 | 2.37× |
| Nordrhein-Westfalen | 58,233 | 0.88× |
| Bayern | 49,041 | 1× |
| Niedersachsen | 27,513 | 0.93× |
| Hessen | 26,786 | 1.16× |
| Berlin | 13,641 | 1× |
| Rheinland-Pfalz | 13,582 | 0.89× |
| Schleswig-Holstein | 12,761 | 1.17× |
| Sachsen | 12,224 | 0.82× |
| Hamburg | 7,722 | 1.12× |
| Brandenburg | 7,606 | 0.81× |
| Thüringen | 5,718 | 0.74× |
| Sachsen-Anhalt | 5,706 | 0.72× |
| Mecklenburg-Vorpommern | 4,622 | 0.8× |
| Saarland | 2,783 | 0.75× |
| Bremen | 2,204 | 0.85× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Pet Ownership | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.14 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 11.2% |
| France | 7.2% |
See Merlin audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.