Rascasse Audience Intelligence

Merlin Audience in United States

A data profile of the people who buy, follow and care about Merlin in United States — modelled from more than twelve digital signal sources. Merlin has an estimated audience of 1,715,855 people in United States.

#278among TV series in United States#1031among Movie / TV Show / Series in United States#2580in Movies & TV

The average Merlin fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merlin profile in United States.

Audience size
1.7M
in United States
Gender
49.9%♀
50.1% male
Age
38.1
average years
Country rank
#16042
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merlin viewers

49.9% are female, 50.1% are male, average age 38.1.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Merlin audience in United States
MetricValue
Female49.9%
Male50.1%
Average age38.1
Estimated audience size1,715,855
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Merlin audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Merlin audience comes from United States.

Worldwide audience distribution share by country for Merlin
CountryShare
United States24.0%
United Kingdom15.3%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merlin audience in United States is strongest.

Fig. 05

Top regions by affinity

Merlin fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.64×
02Utah~10K1.53×
03Alaska~3K1.43×
04Idaho~7K1.38×
05Maine~4K1.27×
06Vermont~2K1.25×
07Washington~20K1.18×
08New Hampshire~5K1.18×
09Illinois~40K1.17×
10Minnesota~20K1.14×
11Florida~70K1.09×
12Montana~3K1.09×
13Tennessee~20K1.07×
14Maryland~20K1.05×
15Arkansas~8K1.04×
16Alabama~10K1.01×
17Wisconsin~10K1.00×
18Massachusetts~20K0.99×
19Arizona~20K0.98×
20Oklahoma~10K0.97×
21South Dakota~2K0.96×
22Indiana~20K0.95×
23Missouri~10K0.95×
24Kansas~7K0.95×
25Texas~80K0.94×
26North Dakota~2K0.94×
27Kentucky~10K0.93×
28West Virginia~4K0.92×
29Washington, District of Columbia~3K0.92×
30Georgia~30K0.91×
31New Jersey~20K0.91×
32Virginia~20K0.91×
33Michigan~20K0.90×
34Colorado~10K0.90×
35Nebraska~4K0.90×
36Louisiana~10K0.89×
37New Mexico~4K0.89×
38Rhode Island~3K0.89×
39Ohio~30K0.88×
40North Carolina~30K0.88×
41Iowa~7K0.88×
42California~90K0.87×
43New York~50K0.87×
44Pennsylvania~30K0.87×
45Connecticut~8K0.86×
46Mississippi~7K0.86×
47Delaware~2K0.81×
48South Carolina~10K0.79×
49Nevada~7K0.78×
50Hawaii~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Merlin, United States
0.75×1.00×1.64×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Merlin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Merlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →