Merlin Audience in United States
Merlin has an estimated audience of 975,906 people in United States. 49.9% are female, 50.1% are male, average age 38.1. Top regions: California, Texas, Florida.
The average Merlin fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Merlin fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 38.1 |
| Estimated audience size | 975,906 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 97,479 | 0.91× |
| Texas | 84,228 | 1.0× |
| Florida | 69,655 | 1.05× |
| New York | 49,441 | 0.91× |
| Illinois | 41,520 | 1.28× |
| Georgia | 29,204 | 0.97× |
| Pennsylvania | 28,992 | 0.88× |
| Ohio | 27,793 | 0.92× |
| North Carolina | 27,155 | 0.92× |
| Washington | 23,976 | 1.22× |
| New Jersey | 23,773 | 0.96× |
| Michigan | 23,769 | 0.93× |
| Virginia | 22,516 | 0.95× |
| Tennessee | 21,376 | 1.09× |
| Arizona | 20,151 | 1.01× |
| Massachusetts | 19,571 | 1.02× |
| Maryland | 18,046 | 1.08× |
| Indiana | 17,325 | 0.97× |
| Oregon | 17,279 | 1.54× |
| Minnesota | 16,114 | 1.15× |
| Missouri | 15,231 | 0.97× |
| Wisconsin | 15,189 | 1.03× |
| Colorado | 14,275 | 0.93× |
| Alabama | 13,909 | 1.02× |
| Utah | 12,381 | 1.42× |
| South Carolina | 11,510 | 0.78× |
| Louisiana | 11,197 | 0.89× |
| Kentucky | 11,141 | 0.91× |
| Oklahoma | 10,743 | 0.99× |
| Connecticut | 8,596 | 0.88× |
| Arkansas | 8,419 | 1.05× |
| Nevada | 7,544 | 0.8× |
| Kansas | 7,259 | 0.94× |
| Iowa | 6,932 | 0.86× |
| Mississippi | 6,724 | 0.84× |
| Idaho | 6,325 | 1.29× |
| New Hampshire | 4,573 | 1.19× |
| Maine | 4,360 | 1.25× |
| New Mexico | 4,294 | 0.88× |
| Nebraska | 4,237 | 0.87× |
| West Virginia | 3,940 | 0.87× |
| Hawaii | 3,008 | 0.72× |
| Montana | 2,900 | 1.07× |
| Alaska | 2,814 | 1.35× |
| Washington, District of Columbia | 2,729 | 0.93× |
| Rhode Island | 2,684 | 0.86× |
| Delaware | 2,070 | 0.77× |
| Vermont | 2,060 | 1.2× |
| South Dakota | 2,031 | 0.9× |
| North Dakota | 1,762 | 0.88× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| United Kingdom | 10.7% |
| France | 6.9% |
See Merlin audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Merlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.